Source: VentureBeat
In 2007, the industry labeled mobile as the ‘third screen,’ making it sound like a stepchild to TV and online. Fast forward five years and countless new capabilities later, and mobile is now establishing its place as the ‘first screen.’
Jumptap January MobileSTAT Report Also Shows Latest iOS Garners Higher CTR than Android
CAMBRIDGE, MA. February 2, 2012 – If you didn’t get a tablet this holiday season, you may be one of the few. According to Jumptap, the leader in targeted mobile advertising, tablet network traffic jumped 229 percent over an average projected for the day after Christmas, based on historical network traffic. January 2, 2012 also saw a bump, with a 263 percentage traffic increase – most likely from recipients uploading holiday photos and getting familiar with their devices. In its newly released January MobileSTAT, Jumptap found that the Kindle Fire experienced the greatest tablet growth throughout December. The new device held 10 percent of tablet market share on December 1 and finished the year with 30 percent market share. This year-end surge suggests a 2012 trend for lower-priced tablets.
(Photo: DonkeyHotey)
Candidates aren’t the only ones using mobile for the primaries. Mobile users in South Carolina took to their phones in droves last Saturday – many to check the standing and results of the state’s primary election. We took a look at the Jumptap network traffic for the day, and saw significant spikes within the ‘News’ channel. As you can see in the graph below, there was a 40% increase in traffic between 10:00 and 10:30 p.m. as compared to an average day during that same timeframe. Closing in on the midnight hour, there was a 66% increase in traffic as compared to an average day. With the late evening announcement of the primary results, we can assume users were anxiously checking their smartphones for the news.
Veteran Ad Network Leader Adds Technical Depth
CAMBRIDGE, MA. January 19, 2012 – Jumptap, the leader in targeted mobile advertising, today announced that Bob Hammond has joined the company as Chief Technology Officer. Hammond will oversee engineering and technology efforts for the company, with a focus on scaling all aspects of Jumptap’s platform and extending the company’s lead in mobile audience targeting.
Today marks Jumptap’s seventh year! With our unique targeting technology, expanding mobile reach, and continuous effort to educate the market, we are proud to be a leader in this growing mobile advertising industry. We added more than 70 talented Jumptappers to the team in 2011 and look forward to another year of progress and success.
85% of mobile devices will be web-enabled by next year. More than you thought, huh? As a marketer or advertiser, want to make sure your websites and campaign efforts are mobile friendly? Join us as our own Matt Duffy, VP of Marketing presents at the free HubSpot Mobile Marketing workshop webinar tomorrow at 12:00 p.m. ET.
Get dialed-in to the latest trends in affiliate mobile marketing at tomorrow’s Mobile Interact Event in Las Vegas, NV. We’re partnering with Neverblue Mobile to bring together top affiliate mobile marketing and advertising players to discuss proven strategies and ‘what’s next’ for 2012. Limited seating available, so email for your tickets today!
Who: Affiliate marketers and advertisers
What: The Mobile Interact Event, sponsored by Jumptap and Neverblue Mobile
When: Saturday, January 7, 2012 at 7:00 – 10:00 p.m. PT
Where: Caesar’s Palace, Las Vegas, NV; Roman III Room
Ad Network Report Also Shows 27% Spike in Angry Bird Traffic on Black Friday
CAMBRIDGE, MA. January 5, 2011 – The red-hot Amazon Kindle Fire turned heads in late 2011, and according to Jumptap, the leader in targeted mobile advertising, network traffic to the device jumped 270 percent in the last week of November. In its newly released November MobileSTAT report, Jumptap found that Seattle, WA was the US city that warmed up to the Kindle Fire fastest; an estimated 1 out of every 124 residents was using the tablet. Seattle is home to Amazon, so it was little surprise that 20 percent of Fire traffic came from within one mile of headquarters. Other cities with the highest penetration of Kindle Fires included San Francisco, Denver, Atlanta and Phoenix.
“The quick adoption of the Kindle Fire speaks to consumer desire for mobile content consumption at lower price points,” said Paran Johar, CMO, Jumptap. “In 2012, tablets will lengthen the shadow they have begun to cast over the PC/laptop, as they already perform many of the same tasks; and consumers won’t want to purchase both. Based on the success of the Fire, other players will want to enter the tablet space at lower price points.”
The November MobileSTAT report also revealed that the day after Thanksgiving, or Black Friday, was for the birds. The report found that traffic to the Angry Birds mobile game spiked at midnight on Black Friday in areas within a kilometer of Wal-Mart stores. The busiest shopping day of the year often results in the most time spent standing in line – blessed be the entrepreneurs who can profit from our boredom.
While some predicted iOS would begin to eat into Android market share, the MobileSTAT report showed Android jumped to 52.7 percent market share in November; up from 44.7 percent in September. Naysayers take note: Google recently announced that it is activating 700,000 Android devices per day, impressive when compared to the estimated 189,000 daily iPhone activations.
More broadly, the November MobileSTAT report revealed new data about the use of targeting, network click-through rates, and top mobile advertising verticals.
MobileSTAT smartphone findings:
MobileSTAT (Simple Targeting & Audience Trends) is a monthly view of the top targeting and audience trends in mobile advertising. Jumptap strives to better understand mobile audience and educate the entire mobile ecosystem through its insight reports. MobileSTAT contains analysis of hundreds of gigabytes of log data, run through Jumptap’s analytics technology. To download a full copy of the Jumptap MobileSTAT report, visit jumptap.com/STAT.
Reporting Methodology
The results of the Jumptap MobileSTAT report are derived from large quantities of network data to identify targeting and audience trends. Jumptap uses proprietary algorithms to analyze and normalize this data. In some cases, when sufficient conditions are met, subsets of data may have been used as proxies to represent the overall network.
About Jumptap Jumptap is the leader in targeted mobile advertising. Reaching 95 million mobile users in the U.S. and 142 million mobile users worldwide, Jumptap uses its extensive technology portfolio, as well as industry-first partnerships with third- party data providers, to understand mobile audiences better than any other ad network and provide intelligent targeting with scale. Through its large network of premium publishers and apps, and constant campaign optimization, Jumptap delivers the best ROI for advertisers and highest yield for publishers and developers. Jumptap has pioneered mobile advertising privacy standards and is committed to unlocking mobile opportunities for all parties through its ongoing industry research, such as its Understanding Mobile Audience series and monthly MobileSTAT report. Visit http://www.jumptap.com and http://www.jumptap.com/blog for more information; join our Facebook community, follow us on Twitter at @Jumptap and check out our latest ads at the Jumptap Ad Gallery http://www.jumptap.com/gallery.
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For More Information:
Christina Feeney, Jumptap
617.301.4181
christina.feeney@jumptap.com
As we embark on the first week of 2012, we also reflect back on the past year of innovation, drive, sweat and tears that brought mobile advertising to what it is today. From surpassing $1B in mobile ad spend, to new tools and technologies, it’s been a busy but productive year. Most importantly, mobile has made it to the ad budgets of the world’s largest agencies and brands for 2012. No longer an experiment, mobile is now considered a smart investment.
We did a large study with Digiday this fall that asked advertisers and agencies which attributes are most important when looking for a mobile ad partner. No one was surprised that ‘Targeting’ came out on top.
Jumptap/Digiday Mobile State of the Industry Survey, 9/11 (Advertisers/Agencies N=243)
While reach will always be key for mobile advertising, like in any kind of advertising, reach without targeting is a waste. It’s like people who send mass emails when really only a few people need to see the message…don’t we all hate that?
At the Mobile Media Summit this year, we got a chance to chat with some of mobile’s top industry leaders about the importance of targeting. While they each approach the topic from a different angle, there was resounding agreement that targeting is the key driver of success in our industry.
Is targeting a prominent aspect of your mobile advertising strategy?
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