Leadership Team
The best interdisciplinary team in mobile advertising
Jumptap’s team hails from interactive advertising luminaries, search industry pioneers, recognized innovative global mobile operators, and leading mobile solution providers, to help create the most advanced targeting intelligence in the business. The team has deployed ads on hundreds of billions of pages, delivered solutions to 900 million handsets, supporting 600 phone platforms.
George Bell
President and CEO
George has been involved in the creation and growth of consumer businesses for 25 years. Before Jumptap, he was a Managing Director of General Catalyst, a venture capital and growth equity firm that manages over $1.7B of assets. Prior to that, he was CEO of Upromise, the country’s largest college savings service, sold in 2006 to Sallie Mae. Previously, George was Chairman and CEO of Excite@Home, bringing together the Excite portal with the @Home cable broadband platform in a $7 billion merger. George was CEO of Excite prior to the merger, led the company’s IPO, oversaw the acquisition of more than 20 companies and expanded Excite into a worldwide media property. Earlier George founded The Outdoor Life Network (now Versus Network), a specialty cable channel reaching 60+MM homes; and served as SVP, Times Mirror Magazines, where he oversaw eight special interest magazines, such as SKI and Field & Stream.
He won the Ernst & Young Entrepreneur of the Year Award both in California and New England and four national Emmy Awards as a producer and writer of adventure, wildlife and vanishing culture documentaries. George has also been featured in TIME, Fortune, Forbes and Business Week, has appeared regularly on CNBC as both as a guest and co-host, and he’s spoken extensively on new media, convergence, and leadership.
George is a graduate of Harvard College, earning a B.A. in English
Todd Anderman
Chief Media and Revenue Officer
Todd Anderman is the Chief Media and Revenue Officer at Jumptap. Anderman joins Jumptap from Hachette Filipacchi Media U.S. where he served as SVP, Digital Media, and was responsible for the company’s web sites, mobile business and emerging platforms. Prior to Hachette, Anderman was President of Dennis Digital, where he built the online and mobile businesses for Maxim and Dennis’ other brands. Anderman also served as SVP Sales and Business Development at American Greetings Interactive, where he built the online sales department and diversified revenue streams. Earlier in his career, Anderman led the online sales efforts for a music start-up and held a number of sales and sales management positions at Ziff Davis.
Lacey Brandt
Chief Financial Officer
Lacey Brandt serves as Chief Financial officer for Jumptap. Ms. Brandt has over 20 years of financial management experience with high growth technology companies including CFO positions in both public and private companies. With a strong focus on strategic financial planning, Ms. Brandt has strengthened the management teams of the companies she has worked with, supporting growth both organically and through acquisition. Prior to Jumptap, Ms. Brandt served as CFO for Spotfire, Inc, a provider of analytic software applications. In this role, she helped the company double in size within three years and conclude a strategic sale to Tibco Software. Prior to Spotfire, Ms. Brandt was CFO of eXcelon, a NADSAQ-listed software company specializing in databases and XML based technologies for the telecommunications and other industries. As CFO of eXcelon, Ms. Brandt led mergers and acquisitions, managed financial and business plan development and analysis and positioned the company for an IPO in the mid-1990s. Ms. Brandt drove fast growth and long-term profitability at high-value, pioneering technology companies including Internet systems integration firm i-Cube; networking equipment vendors Proteon and Banyan Systems, software company AICorp, and Boston-based Cullinet Software, a database software pioneer that became the first publicly held software product vendor. She began her career in commercial lending at Bank of Boston. She holds a BA degree in Economics from Duke University.
Bob Hammond
Chief Technology Officer
Bob Hammond is the Chief Technology Officer at Jumptap overseeing the development, research, QA, and architecture teams. A 24-year industry veteran, Hammond joined Jumptap from Vibrant Media, a NY-based online ad network, where he served as SVP of Technology. Prior to Vibrant Media, Hammond was VP of Engineering at Yahoo! following the company’s acquisition of Maven Networks, a video ad network where Hammond was SVP of Engineering for three years. In his role at Yahoo!, Hammond managed and oversaw engineering for the company’s Video Platform and Syndication Group, including management of core development teams, product QA, product UI design, and technical documentation. Before Maven, Hammond spent more than six years at Mirror Image, serving as Chief Technology Officer for the final three. Hammond received a BS in Biology from the University of Connecticut and studied Computer Engineering at the University of New Hampshire.
Jonas Hellgren
Senior Vice President of Operations
Jonas Hellgren is Senior Vice President of Operations at Jumptap. A seasoned IT and security industry veteran, Mr. Hellgren brings over 17 years of relevant experience to his role. He joined Jumptap from VeriSign, where he was Vice President of Client Services and Operations, overseeing the delivery of highly secure, highly scalable, and highly available Managed Security Services to a blue chip, international customer base. Prior to VeriSign, he was at Guardent, Inc., where he was Vice President of Operations, responsible for building and operating Guardent’s Managed Security Services. At various times he was also responsible for product strategy and research, and for defining, developing, and positioning Guardent’s market-leading products. Prior to Guardent, Jonas held technical leadership positions at Razorfish, Claremont Technology Group, and Andersen Consulting. Jonas earned a Master of Science degree in Computer Science from Chalmers University of Technology in Sweden. He has extensive international experience, having previously worked on projects in Sweden, Australia, New Zealand, Korea, and Singapore
Paran Johar
Chief Marketing Officer
Paran Johar is Jumptap’s Chief Marketing Officer. Before joining Jumptap, Mr. Johar was EVP of Digital Marketing for North America and Managing Director of MRM’s Los Angeles office. Mr. Johar’s responsibilities included overseeing all operations of the LA office and all digital marketing in North America including online media, search marketing, and mobile marketing. Prior to MRM, Mr. Johar was GM of the Los Angeles office for Tribal DDB where he was responsible for all online media, SEM, and SEO activities. Under his leadership, the Los Angeles office grew from $0 to over $80MM in annual billings, winning numerous awards such as Adweek’s Interactive Agency of the Year in 2005. A seasoned and accomplished marketer and entrepreneur, Mr. Johar brings to Jumptap a diverse background in online branding and marketing communication work from other leading agencies such as iXL, Poppe Tyson, Bates USA, Saatchi and Saatchi and BBDO Worldwide. His client roster has spanned a broad range of work with media & brands such as Universal Pictures, Paramount Pictures, Wells Fargo, Abbott Labs, Microsoft, GM, Toyota, and KFC among others.
David Kahan
General Counsel
David Kahan is Jumptap’s General Counsel. Prior to joining Jumptap, Mr. Kahan had more than ten years experience as a senior executive, primarily with marketing oriented start-ups. Immediately before Jumptap, Mr. Kahan served in a variety of roles — including General Counsel, VP of Business Development, and VP of Partner Relations — at DirectoryM, a company that works with publishers to develop local advertising. Earlier, he was VP of Business Development for Zooba.com, a direct marketing company that was acquired by Bertelsmann. Previously, Mr. Kahan was chief Operating Officer at Athena Design, Inc., an object-oriented software start-up. Mr. Kahan also was Director of Strategic Planning and Projects at Malden Mills, the makers of Polartec®. Prior to assuming business leadership roles, Mr. Kahan spent 5 years practicing law with the Boston firm of Foley, Hoag & Eliot, and spent 4 years working on Capitol Hill focusing on tax and budget policy. Mr. Kahan holds a J.D. from Yale Law School, where he was awarded the Potter Stewart Prize for best overall Moot Court performance. His B.A. is from Columbia College where he majored in Political Science, concentrated in Computer Science, and was elected to Phi Beta Kappa.
Jorey Ramer
Founder and Vice President of Corporate Development
Jorey Ramer is the Founder and Vice President of Corporate Development at Jumptap. Previously, Mr. Ramer was co-founder of two business units of Trilogy Software, one of the world’s largest privately-held software companies, based in Austin, Texas. He was instrumental in co-founding Trilogy’s financial services division, the largest unit by revenue within two years, designing the group’s first product and implementing its associated marketing strategy. Leveraging this technology, Mr. Ramer and a dedicated team spun off a company that was acquired by Fortune 500 member Marsh & McLennan. Following Trilogy, Mr. Ramer created financial services business solutions at Isovia Software, an enterprise wireless applications company acquired by JP Mobile (now part of Motorola). Most recently, Mr. Ramer managed New England sales for TIBCO Software, rebuilding the dormant region and doubling the company’s average revenues from new customers. Mr. Ramer holds a Bachelor of Science in Computer Science & Engineering degree from the Massachusetts Institute of Technology.
Adam Soroca
Chief Product Officer
Before Jumptap, Mr. Soroca served as General Manager of Search Services for Lycos, Inc., which included overseeing Lycos Search and HotBot, the award-winning, leading search engines in the Lycos Network of sites. Prior to his GM role, Mr. Soroca served as the Group Product Manager for Lycos InSite, a comprehensive suite of search marketing tools providing advertisers with a single dashboard to manage campaigns from customer acquisition through ROI analysis. Mr. Soroca grew the business line to include three major products and established billing relationships with over 100,000 advertisers and site owners. Before Lycos, Mr. Soroca ran three business units for Internet retailer MotherNature.com. Mr. Soroca graduated with Cum Laude honors from Middlebury College.
Ann Walsh
Vice President of Human Resources
Ann Walsh is the Vice President of Human Resources for Jumptap. Throughout her career, Ms. Walsh has established a reputation as a knowledgeable business leader as well as human resources expert. She is a results-oriented professional with accomplishments in many areas including: recruitment and retention strategies, immigration, compensation, compliance, mergers and acquisitions, and leading, designing and implementing innovative human resources programs. Ms. Walsh has created measurable change by managing global HR strategies, enhancing employee relations, building unified cultures, attracting, developing and retaining world-class talent, and implementing processes and best practices that support corporate objectives in organizations ranging from emerging companies to large enterprises. Ms. Walsh’s human resources experience spans various industries including; technology, e-commerce, advertising, software, telecommunications, financial services, and consulting. Prior to joining Jumptap her clients included: Fidelity Investments, Deloitte & Touche, John Hancock Financial, Mazu Networks, TopicalNet, I/PRO and HarvardNet. Ms. Walsh holds a Bachelor of Science in Finance from the University of Massachusetts at Lowell.
Yishay Waxman
Senior Vice President of Business Development and Corporate Development
Yishay Waxman is the Senior Vice President of Business Development and Corporate Development. Before Jumptap, Mr. Waxman was Director of Sales for the Americas at Comverse, where he was responsible for direct sales of the company’s content delivery platform to wireless and wireline carriers. Mr. Waxman was also the Director of Marketing from 2000 – 2003, with responsibility for marketing of next-generation multimedia messaging, mobile Internet, text messaging, prepaid and voice messaging services. For five years prior to Comverse, Mr. Waxman ran a firm that specialized in bringing foreign companies into the Israeli market. Mr. Waxman’s sales experience also includes tenure at Interkom, ranked as one of Canada’s leading advertising agencies. Mr. Waxman holds an Honors Bachelor of Arts degree from McMaster University and received an M.B.A. from the University of Tel-Aviv.

