Holiday Tablet Traffic Jumps 229%
Jumptap January MobileSTAT Report Also Shows Latest iOS Garners Higher CTR than Android
CAMBRIDGE, MA. February 2, 2012 – If you didn’t get a tablet this holiday season, you may be one of the few. According to Jumptap, the leader in targeted mobile advertising, tablet network traffic jumped 229 percent over an average projected for the day after Christmas, based on historical network traffic. January 2, 2012 also saw a bump, with a 263 percentage traffic increase – most likely from recipients uploading holiday photos and getting familiar with their devices. In its newly released January MobileSTAT, Jumptap found that the Kindle Fire experienced the greatest tablet growth throughout December. The new device held 10 percent of tablet market share on December 1 and finished the year with 30 percent market share. This year-end surge suggests a 2012 trend for lower-priced tablets.
In 2011, the mobile ad industry broke the billion dollar barrier for the first time. With expectation for significant growth over the next three years, the Jumptap January MobileSTAT looked back at online ad spending for a historic benchmark. Online ad spending surpassed the $1 billion mark in 1998, followed by hockey stick growth that outpaced what analysts had predicted. This month analysts at eMarketer changed their predictions about mobile ad spending growth, estimating the market would be roughly $6.5B by 2014, much higher than their September 2010 estimate of $2.5B by 2014. Jumptap’s side by side comparison with what analysts originally predicted for the online ad market shows that even higher estimates for mobile may be conservative.
“Mobile is quickly becoming the primary access point of the internet. Advertisers have seen this movie before with PC based digital advertising and are allocating mobile budgets that are larger and larger,” said Paran Johar, Chief Marketing Officer, Jumptap. “The surge in tablet adoption rates and rise in mobile subscribers support the expectations that mobile will eventually outpace online.”
In 2011 Android and iOS continued to battle for mobile OS share. When the dust cleared, Android had beaten iOS. The January MobileSTAT found that Android’s share grew 21 percentage points (38 percent in December ’10 to 59 percent in December ’11), while iOS dropped 7 percentage points (29 percent in December ’10 to 22 percent in December ’11). iOS may have lost the share battle this year, but not without a valiant fight – iOS tripled in overall traffic on the Jumptap network of more than 95 million unique visitors, while Android more than quadrupled. This should be a lesson to marketers – both operating systems are growing at break-neck speeds and a cross-platform approach is essential to reach their audience.
More broadly, the January MobileSTAT report revealed new data about the app vs. mobile web balance, OS click-through rates, and targeting.
MobileSTAT smartphone findings:
- In addition to faster adoption, newer iOS versions see higher click-through rates than their Android counterparts. iOS5, the latest version of the Apple OS, has a CTR of approximately .91 percent, while the latest Android OS, 3.x, has a .59 percent CTR.
- The app vs. mobile web debate still has many industry players picking sides. The January MobileSTAT shows that both are growing at similar rates with no signs of slowing. For marketers trying to decide whether to build an app or mobile site, the answer clearly depends on the audiences they’re looking to target.
MobileSTAT (Simple Targeting & Audience Trends) is a monthly view of the top targeting and audience trends in mobile advertising. Jumptap strives to better understand mobile audience and educate the entire mobile ecosystem through its insight reports. MobileSTAT contains analysis of hundreds of gigabytes of log data, run through Jumptap’s analytics technology. To download a full copy of the Jumptap MobileSTAT report, visit jumptap.com/STAT.
Reporting Methodology
The results of the Jumptap MobileSTAT report are derived from large quantities of network data to identify targeting and audience trends. Jumptap uses proprietary algorithms to analyze and normalize this data. In some cases, when sufficient conditions are met, subsets of data may have been used as proxies to represent the overall network.
About Jumptap
Jumptap is the leader in targeted mobile advertising. Reaching 95 million mobile users in the U.S. and 142 million mobile users worldwide, Jumptap uses its extensive technology portfolio, as well as industry-first partnerships with third- party data providers, to understand mobile audiences better than any other ad network and provide intelligent targeting with scale. Through its large network of premium publishers and apps, and constant campaign optimization, Jumptap delivers the best ROI for advertisers and highest yield for publishers and developers. Jumptap has pioneered mobile advertising privacy standards and is committed to unlocking mobile opportunities for all parties through its ongoing industry research, such as its Understanding Mobile Audience series and monthly MobileSTAT report. Visit http://www.jumptap.com and http://www.jumptap.com/blog for more information; join our Facebook community, follow us on Twitter at @Jumptap and check out our latest ads at the Jumptap Ad Gallery http://www.jumptap.com/gallery.
Jumptap Appoints Bob Hammond Chief Technology Officer
Veteran Ad Network Leader Adds Technical Depth
CAMBRIDGE, MA. January 19, 2012 – Jumptap, the leader in targeted mobile advertising, today announced that Bob Hammond has joined the company as Chief Technology Officer. Hammond will oversee engineering and technology efforts for the company, with a focus on scaling all aspects of Jumptap’s platform and extending the company’s lead in mobile audience targeting.
Hammond is a well-known digital media technology leader and brings more than 24 years of experience in the advertising, technology and media industries. He comes to Jumptap from Vibrant Media, a NY-based online ad network. There, Hammond served as SVP of Technology and oversaw more than 50 engineers and led all aspects of technology for the more than $100M ad network.
“Bob has been a trail blazer in the ad network and technology areas for years, and has witnessed the development of supply/demand management, Real Time Bidding and algorithmic buying in display and video ad networks alike,” said George Bell, CEO, Jumptap. “His experience guiding ad networks at all stages – start-up, hyper-growth, and scaling for stability – will provide great insight for Jumptap. Bob is a born leader with enthusiasm to burn, and we’re delighted to have him join the team.”
Prior to Vibrant Media, Hammond served as VP of Engineering at Yahoo! following the company’s acquisition of Maven, a video ad network where Hammond was SVP of Engineering for three years. In his role at Yahoo!, Hammond managed and oversaw engineering for the company’s Video Platform and Syndication Group, including management of core development teams, product QA, product UI design, and technical documentation for the Maven product line. Before Maven, Hammond spent more than six years at Mirror Image, serving as Chief Technology Officer for the final three.
“It’s clear that mobile is the frontier of advertising innovation,” said Bob Hammond, CTO, Jumptap. “Jumptap is a leader with superior targeting that creates the relevancy needed to make mobile advertising successful. I’m thrilled to be joining such a high growth and technology driven environment.”
Note to press: Bob Hammond’s bio and headshot are available upon request.
About Jumptap Jumptap is the leader in targeted mobile advertising. Reaching 95 million mobile users in the U.S. and 142 million mobile users worldwide, Jumptap uses its extensive technology portfolio, as well as industry-first partnerships with third- party data providers, to understand mobile audiences better than any other ad network and provide intelligent targeting with scale. Through its large network of premium publishers and apps, and constant campaign optimization, Jumptap delivers the best ROI for advertisers and highest yield for publishers and developers. Jumptap has pioneered mobile advertising privacy standards and is committed to unlocking mobile opportunities for all parties through its ongoing industry research, such as its Understanding Mobile Audience series and monthly MobileSTAT reports. Visit http://www.jumptap.com and http://www.jumptap.com/blog for more information; join our Facebook community, follow us on Twitter at @Jumptap and check out our latest ads at the Jumptap Ad Gallery http://www.jumptap.com/gallery.
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For More Information:
Christina Feeney, Jumptap
617.301.4181
christina.feeney@jumptap.com
Jumptap November MobileSTAT Report: Kindle Fire Traffic Leaps 270%
Ad Network Report Also Shows 27% Spike in Angry Bird Traffic on Black Friday
CAMBRIDGE, MA. January 5, 2011 – The red-hot Amazon Kindle Fire turned heads in late 2011, and according to Jumptap, the leader in targeted mobile advertising, network traffic to the device jumped 270 percent in the last week of November. In its newly released November MobileSTAT report, Jumptap found that Seattle, WA was the US city that warmed up to the Kindle Fire fastest; an estimated 1 out of every 124 residents was using the tablet. Seattle is home to Amazon, so it was little surprise that 20 percent of Fire traffic came from within one mile of headquarters. Other cities with the highest penetration of Kindle Fires included San Francisco, Denver, Atlanta and Phoenix.
“The quick adoption of the Kindle Fire speaks to consumer desire for mobile content consumption at lower price points,” said Paran Johar, CMO, Jumptap. “In 2012, tablets will lengthen the shadow they have begun to cast over the PC/laptop, as they already perform many of the same tasks; and consumers won’t want to purchase both. Based on the success of the Fire, other players will want to enter the tablet space at lower price points.”
The November MobileSTAT report also revealed that the day after Thanksgiving, or Black Friday, was for the birds. The report found that traffic to the Angry Birds mobile game spiked at midnight on Black Friday in areas within a kilometer of Wal-Mart stores. The busiest shopping day of the year often results in the most time spent standing in line – blessed be the entrepreneurs who can profit from our boredom.
While some predicted iOS would begin to eat into Android market share, the MobileSTAT report showed Android jumped to 52.7 percent market share in November; up from 44.7 percent in September. Naysayers take note: Google recently announced that it is activating 700,000 Android devices per day, impressive when compared to the estimated 189,000 daily iPhone activations.
More broadly, the November MobileSTAT report revealed new data about the use of targeting, network click-through rates, and top mobile advertising verticals.
MobileSTAT smartphone findings:
- Approximately 80 percent of advertising campaigns on the Jumptap network use at least one targeting method, of which ‘location’ continues to be the most popular. 2012 will bring an increase not only in targeted campaigns, but in the number of targeting methods used for each. Advertisers will be able to take advantage of new 3rd party data providers and capitalize on deeper targeting.
- Evening and late-night hours continued to be the times of highest CTR, giving some small peace of mind to employers. Retailers also benefit as most mobile shopping occurs at home.
- As advertisers geared up for holiday blockbusters and a busy shopping season, it was fitting that Entertainment and Retail rang in as the top two verticals in both ad spend and CTR.
MobileSTAT (Simple Targeting & Audience Trends) is a monthly view of the top targeting and audience trends in mobile advertising. Jumptap strives to better understand mobile audience and educate the entire mobile ecosystem through its insight reports. MobileSTAT contains analysis of hundreds of gigabytes of log data, run through Jumptap’s analytics technology. To download a full copy of the Jumptap MobileSTAT report, visit jumptap.com/STAT.
Reporting Methodology
The results of the Jumptap MobileSTAT report are derived from large quantities of network data to identify targeting and audience trends. Jumptap uses proprietary algorithms to analyze and normalize this data. In some cases, when sufficient conditions are met, subsets of data may have been used as proxies to represent the overall network.
About Jumptap Jumptap is the leader in targeted mobile advertising. Reaching 95 million mobile users in the U.S. and 142 million mobile users worldwide, Jumptap uses its extensive technology portfolio, as well as industry-first partnerships with third- party data providers, to understand mobile audiences better than any other ad network and provide intelligent targeting with scale. Through its large network of premium publishers and apps, and constant campaign optimization, Jumptap delivers the best ROI for advertisers and highest yield for publishers and developers. Jumptap has pioneered mobile advertising privacy standards and is committed to unlocking mobile opportunities for all parties through its ongoing industry research, such as its Understanding Mobile Audience series and monthly MobileSTAT report. Visit http://www.jumptap.com and http://www.jumptap.com/blog for more information; join our Facebook community, follow us on Twitter at @Jumptap and check out our latest ads at the Jumptap Ad Gallery http://www.jumptap.com/gallery.
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For More Information:
Christina Feeney, Jumptap
617.301.4181
christina.feeney@jumptap.com
Jumptap MobileSTAT Report Projects iOS Users Adopt Platform Upgrades 3x Faster Than Their Android Counterparts
Jumptap MobileSTAT Report Projects iOS Users Adopt Platform Upgrades 3x Faster Than Their Android Counterparts
October Ad Network Report Summarizes Apple 4S Launch Versus Other New Devices
CAMBRIDGE, MA. November 21, 2011 – Jumptap, the leader in targeted mobile advertising, released its October MobileSTAT report, which, among other findings, showed that Apple is the industry leader in getting its customers to embrace new platforms and features – a conclusion that reveals something about the habits of Apple users, as well as the company’s approach to marketing and product.
October proved to be a release-heavy month with high profile launches of iPhone 4S and iOS 5, the announcement of Android 4.0, and the release of Blackberry’s BBX operating system. However, the most interesting insights from the Mobile STAT report focused on the way in which device releases impacted OS adoption rates. In less than three weeks since its official release, iOS 5 had already accounted for 32 percent of the total iOS traffic on the Jumptap network. In contrast, new Android releases were slower to catch on. More than six months after the launch of Android 2.3, the OS had an adoption rate of less than 50 percent of the overall Android market. The previous system, Android 2.2, kept its share of approximately 40 percent of the market.
October handset releases also impacted the Jumptap network. Both the highly anticipated iPhone 4S and rival handset Android Samsung Galaxy S2 showed steady increases and acquired market share against other devices. The MobileSTAT showed that Samsung smartphone users access applications 27 percent more than iPhone users. On the flip side, iPhone users are twice as active on the mobile web as Samsung smartphone users. Gaming is the top content channel on Samsung smartphones, which is most likely tied to the higher app usage and suggests a younger audience. For iPhones, News and Entertainment is the top channel, which helps explain the prevalence of web browsing and suggests an older audience.
“While Android still holds the majority of the market share across the board, iPhone 4S and iOS 5 made significant strides in October,” said Paran Johar, CMO, Jumptap. “From both the network impressions and the long lines outside Apple stores across the country, it’s clear that Apple fans tend to seek the latest technology at the fastest rates. Meanwhile, while more new users are turning to Android, they tend to hang on to their current operating system for longer periods of time.”
Overall Android OS market share dipped 2.3 percentage points on the Jumptap network, and iOS share increased slightly by 1.6 percent over September. The MobileSTAT report attributes this slight shift to the latest wave of iPhones in the market.
More broadly, the October MobileSTAT report covered new data around tablet usage, network click-through rates, App vs. Mobile Web market share, mobile marketing and demographic trends, and top mobile advertising verticals.
Mobile STAT smartphone findings:
- Location-based targeting nearly doubled as the preferred ad targeting method for October. When compared to all other targeting methods, it’s usage on the Jumptap network grew to 61 percent, up from 33 percent in September – a strong indication of marketers’ desire to explore mobile’s most distinctive ad feature. While Jumptap has focused its strategy on better understanding mobile audience via the use of targeting and data, and therefore the network probably over-indexes other networks in this regard, we still believe that advertisers have begun to take significant steps to experiment with and deploy location-based targeting.
- The October MobileSTAT also showed a steady-state 50/50 split between mobile web and app traffic, basically unchanged for several months. However, feature phone share, which prevailed in popularity on the mobile web last month, declined by 16 percent. Both Android and Blackberry appeared to pick up that share with increased mobile web traffic. This trend will continue as feature phone share declines and smartphone adoption increases.
- Mobile demographics related to click-through rates underscored results from prior months: males, older users, and high-income individuals clicked on mobile ads at a higher rate than other demographic groups. Evening drive time also saw the highest CTR – a word to the wise for p.m. drivers.
- Retail, Automotive, and Entertainment were the largest ad verticals on the Jumptap network for October, unchanged when compared to prior months. Government, Entertainment and Automotive showed the best CTRs for direct response performance.
MobileSTAT (Simple Targeting & Audience Trends) is a monthly view into targeting and audience trends in mobile advertising. Jumptap takes a unique data driven approach to mobile advertising, enabling it to cultivate the insights contained in the report. MobileSTAT contains analysis of hundreds of gigabytes of log data, run through the Waring Blender of Jumptap’s technology. Jumptap strives to make mobile advertising smart and simple, and MobileSTAT was designed to benefit the entire mobile ecosystem. To download a full copy of the Jumptap MobileSTAT report, visit jumptap.com/STAT.
Reporting Methodology
The results of the Jumptap MobileSTAT report are derived from large quantities of network data to identify targeting and audience trends. Jumptap uses proprietary algorithms to analyze and normalize this data. In some cases, when sufficient conditions are met, subsets of data may have been used as proxies to represent the overall network.
About Jumptap Jumptap is the leader in targeted mobile advertising. With an unmatched portfolio of technology patents, Jumptap’s data-driven solutions deliver the highest ROI for advertisers, and the best yield for publishers, across multiple platforms. The company partners with digital and media agencies, publishers, wireless carriers and brand advertisers, to deliver an array of mobile advertising solutions. For more information, visit www.jumptap.com or follow us on twitter.com/jumptap.
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For More Information:
Christina Feeney, Jumptap
617.301.4181
christina.feeney@jumptap.com
Understanding Mobile Audience Research: Wave Two on Mobile Banking & eCommerce
Jumptap Releases Wave Two of Its Ongoing Understanding Mobile Audience Research
Second Study Reveals Dramatic Rise of Tablets as eCommerce Device of Choice; Rivals PC
CAMBRIDGE, MA. November 10, 2011 – Today, Jumptap, the leader in targeted mobile advertising, released its Wave Two in an ongoing proprietary research series Understanding Mobile Audience.
This Wave, based on data from comScore, shows that tablet owners are almost as likely as PC and laptop owners to use their tablet device to make purchases. Sixty three percent of tablet owners make purchases using their tablet device as opposed to the 83 percent of PC owners who do the same. This report follows Jumptap’s Wave One in its Understanding Mobile Audience series, which focused on automotive audience data.
Tweet this: #Tablets rise dramatically as eCommerce device of choice via @Jumptap Understanding Mobile Audience Series http://bit.ly/tOZhYw.
The research also shows that consumers under the age of 35 are most likely to use tablets for purchases. Seventy nine percent of young (18-34) tablet owners are making purchases with their device, compared to 50 percent of middle-aged (35-54) tablet owners and 43 percent of older (55+) tablet owners. Younger smartphone owners are also more likely to make purchases on mobile devices than their older counterparts.
The study reveals the top three products and services that are bought using mobile devices are event tickets, daily deals from sites like Groupon and Living Social, and apparel. Security is cited as a prominent reason some shoppers prefer to make in-store purchases or shop on a PC rather than a mobile device. However, the security concerns drop significantly when consumers consider making purchases with a tablet as opposed to a smartphone. The preferred location for making mobile purchases is at home.
“As we continue to invest to understand how consumers use mobile, our Wave Two research is a clear indication of the quick tablet adoption rates and the device’s ease of use,” said Paran Johar, Chief Marketing Officer for Jumptap. “The drastic growth in tablets as a choice device for eCommerce is due to its larger form factor, which is more conducive to the keystroke-intensive behaviors of Internet purchasing and banking.”
The study also looked at how people access financial information using their mobile devices and how overall mobile financial traffic has grown. Mobile financial site traffic has increased by 139 percent year over year; eight times the rate of online. Similarly, the number of consumers accessing financial information on their mobile phones has grown by 36 percent in the past year; the majority accessing mobile banking. Frequency has also increased, as 14 percent of device owners in the U.S. access bank information on their mobile device at least once a month. These data points suggest mobile banking will continue to grow with the increase in smartphone and tablet adoption.
For the full infographic on the study, click here.
Reporting Methodology
Data for this research study was sourced from more than 3,000 mobile subscribers aged 18+ with browser, application and media usage. Additional data was sourced from comScore MobiLens U.S. Survey and Mobile Metrix.
About Jumptap Jumptap is the leader in targeted mobile advertising. With an unmatched portfolio of technology patents, Jumptap’s data-driven solutions deliver the highest ROI for advertisers, and the best yield for publishers, across multiple platforms. The company partners with digital and media agencies, publishers, wireless carriers and brand advertisers, to deliver an array of mobile advertising solutions. For more information, visit www.jumptap.com or follow us on twitter.com/jumptap.
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For More Information:
Christina Feeney, Jumptap
617.301.4181
christina.feeney@jumptap.com
Jumptap MobileSTAT Report: Rich Media Gooses ROI
Jumptap MobileSTAT Report: Rich Media Gooses ROI
Ad Network Releases September Network Findings
CAMBRIDGE, MA. October 24, 2011 – Jumptap, the leader in targeted mobile advertising, released its MobileSTAT Report covering network data for the month of September which revealed, among other things, that rich media ad units provide significant lift in click-through rates.
In an experiment, Jumptap reviewed more than 300 million campaign impressions, across several major Fortune 1000 advertisers that ran both rich and standard media with similar creative and messaging. The results were striking; campaigns run with rich media ad units showed prominent lift over those with standard media.
- One major retailer saw a 337 percent lift in CTR over their standard mobile banner campaign.
- A popular luxury auto manufacturer saw a 357 percent lift in CTR.
- An advertiser for a new theatrical release picked-up a 340 percent lift in CTR.
- A quick service restaurant acquired a 455 percent lift in CTR.
- A major athletics manufacturer saw lift of 214 percent in CTR.
- A consumer electronics company experienced a lift of 362 percent in CTR.
“The demand for relevant, dynamic content is growing. Advertisers want targeting combined with ad units that engage consumers and promote brand awareness,” said Paran Johar, CMO, Jumptap. “With ad units that facilitate user interaction including video and audio, rich media offers higher performance levels and greater measurement. These units, paired with Jumptap’s superior targeting capabilities, result in higher CTR and create powerful brand impact.”
Rich media allows advertisers to effectively reach consumers and inspire interaction with their brand. The increase in smartphone and tablet adoption has boosted rich media in mobile advertising to successfully engage audiences.
In addition to tablet traffic, the MobileSTAT Report covered network click-through rates, App vs. Mobile Web market share, mobile marketing and demographic trends, and top mobile advertising verticals.
Mobile STAT smartphone findings:
- Android maintained a dominant 47 percent of the smartphone market, unchanged from its share in August. Apple and RIM also held steady at 23 percent and 21 percent market share respectively.
- The data showed a 50/50 split between mobile web and app traffic. However, the platform usage within each environment was different. Android remained the leader in app traffic followed by iOS and RIM; but in the mobile web, feature phones prevailed, followed by smartphones. We anticipate a decrease in feature phone share by year end as subscriber migration to smartphones continues, accelerating during the holiday season.
- Location-based targeting was cited as the most popular method used by advertisers to reach consumers on the Jumptap network.
- Retail, Automotive, and Entertainment were the largest verticals on the Jumptap network for September. For direct response performance, Government, Entertainment and Automotive showed the best CTRs for the month.
MobileSTAT (Simple Targeting & Audience Trends) is a monthly view into targeting and audience trends in mobile advertising. Jumptap takes a unique data driven approach to mobile advertising, enabling it to cultivate the insights contained in the report. MobileSTAT contains analysis of hundreds of gigabytes of log data, powered by the scalable, efficient and lightning-fast Jumptap technology. Jumptap strives to make mobile advertising smart and simple, and MobileSTAT was designed to benefit the entire mobile ecosystem. To download a full copy of the Jumptap MobileSTAT report, visit jumptap.com/STAT.
Reporting Methodology
The results of the Jumptap MobileSTAT report are derived from large quantities of network data to identify targeting and audience trends. Jumptap uses proprietary algorithms to analyze and normalize this data. In some cases, when sufficient conditions are met, subsets of data may have been used as proxies to represent the overall network.
About Jumptap
Jumptap is the leader in targeted mobile advertising. With an unmatched portfolio of technology patents, Jumptap’s data-driven solutions deliver the highest ROI for advertisers, and the best yield for publishers, across multiple platforms. The company partners with digital and media agencies, publishers, wireless carriers and brand advertisers, to deliver an array of mobile advertising solutions. For more information, visit www.jumptap.com or follow us on twitter.com/jumptap.
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For More Information:
Christina Feeney, Jumptap
617.301.4181
christina.feeney@jumptap.com
Jumptap Releases August Network Findings in the Jumptap MobileSTAT Report
CAMBRIDGE, MA. October 5, 2011 – Today, Jumptap, the leader in targeted mobile advertising, released its MobileSTAT Report covering network data for the month of August which revealed, among other things, that Maine was the number one state in tablet usage in August, as measured by its tablet traffic relative to its overall mobile traffic. The spike, clearly driven by affluent vacationers, plays to a larger trend: according to analyst firm Gartner, Inc., tablet sales are forecasted to reach 326.3 million units by 2015. With innovative products entering the market; new lower price points, such as the $199 Amazon Fire tablet; and emerging usage patterns on the Jumptap network; the Gartner number may prove to be low.
In addition to Maine, the top ten states in August with the highest tablet traffic relative to overall mobile traffic include Wyoming, Hawaii, North Dakota, Arkansas, Connecticut, Virginia, New Hampshire, Minnesota and New Jersey. The MobileSTAT Report showed that more than half (56 percent) of tablet traffic on the Jumptap network came from outside the U.S., compared to 28 percent of overall mobile traffic on the network that is non-U.S. – signifying deeper tablet penetration overseas. Findings also showed that 91 percent of global tablet traffic was over Wi-Fi, which indicates these devices are not truly mobile. At 75 percent market share, iOS clocked in as the most popular tablet operating system, followed by Android (20 percent) and WebOS (4 percent).
“Tablets, like smartphones, are amongst the most personal media devices, offering users a convenient way to access content, entertainment, and communication tools,” said Paran Johar, CMO, Jumptap. “Tablets give advertisers the opportunity to connect with consumers at a deeper level – advertisers need to explore these new consumer connections via dynamic, engaging new formats, and the use of privacy-friendly targeting.”
In addition to tablet traffic, the MobileSTAT Report covered network click-through rates, App vs. Mobile Web market share, mobile marketing and demographic trends, and top mobile advertising verticals.
Notable smartphone findings:
- Android, iOS and Blackberry mobile platforms continue to dominate the top 3 spots, and claim more than 90 percent of the market, based on August 2011 data from Jumptap’s network of more than 142M global users and 11 billion monthly ad impressions.
- At 47 percent operating system market share, Android maintained its leadership on the Jumptap network.
- Despite ranking second in market share to Google’s Android OS, Apple’s iOS continues to deliver the best direct response advertising performance with an industry-leading CTR of 0.71 percent.
- Three groups continued to exhibit the highest mobile click-through rates: users ages 45-74; those with income levels of more than $50,000; and males. A clear new challenge for advertisers is getting beyond CTR to connect with younger, less-affluent audiences whose presence on the Jumptap network is large, but whose propensity to click on ads is low.
- Retail, Automotive and Entertainment were the largest spending verticals for the month of August. For direct response performance, Telecom, Entertainment and Insurance commanded the best CTRs in August.
MobileSTAT (Simple Targeting & Audience Trends) is a monthly view into targeting and audience trends in mobile advertising. Jumptap takes a unique data driven approach to mobile advertising, enabling it to cultivate the insights contained in the report. MobileSTAT contains analysis of hundreds of gigabytes of log data, powered by the scalable, efficient and lightning-fast Jumptap technology. Jumptap strives to make mobile advertising smart and simple, and MobileSTAT was designed to benefit the entire mobile ecosystem. To download a full copy of the Jumptap MobileSTAT report, visit jumptap.com/STAT.
Targeting and Reach Cited as Top Attributes for Mobile Marketing Partner
Jumptap and Digiday State of Mobile Advertising Survey
CAMBRIDGE, MA. September 15, 2011 – As mobile advertising becomes a growing force within the industry, one thing remains clear; targeting is the most important attribute of a mobile marketing partner. Data released today through a State of Mobile Advertising study from Jumptap, the leader in targeted mobile advertising, and Digiday, a media company and community for professionals who work in the digital media, marketing and advertising industry, showed that the majority of agencies and advertisers purchase and engage with mobile advertising through ad networks. According to the more than 600 respondents, the most important offerings of those networks are targeting and reach.
Notable findings:
- 79 percent of advertisers and agencies engage in mobile marketing and advertising; of those, 66 percent began mobile efforts in the past five years.
- While most surveyed advertisers and agencies spend an average of six percent of their marketing budget on mobile, the majority plan to increase spending by 35 percent in the coming year.
- Advertisers and agencies ranked targeting and reach as the most important attributes of a mobile marketing partner; the list also included creative options, price and reputation.
- More advertisers and agencies buy mobile through ad networks than any other resource, including direct from publishers and exchanges.
“Providing agencies and advertisers with what they need to make mobile advertising simple and their campaigns smarter, is critical to growing the medium.” said Paran Johar, CMO, Jumptap. “Our latest Q3 report illustrates not only the current status of the industry, but what is important to advertisers as they make their mobile advertising purchase decisions. Advertisers and agency clients are spending an average of $420k and $668k respectively, and are expecting accurate audience based targeting from their media partners. Jumptap consistently strives to be the leader in targeted mobile advertising with a reach of more than 95 million users.”
Jumptap will be presenting the full research study at Digiday: Mobile in New York City on September 21st. For more information on the event, visit http://www.digidaymobile.com/overview/. The full report can be viewed here.
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About Jumptap
Jumptap is the leader in targeted mobile advertising. With an unmatched portfolio of technology patents, Jumptap’s data-driven solutions deliver the highest ROI for advertisers, and the best yield for publishers, across multiple platforms. The company partners with digital and media agencies, publishers, wireless carriers and brand advertisers, to deliver an array of mobile advertising solutions. For more information, visit www.jumptap.com or follow us on twitter.com/jumptap.
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For More Information:
Christina Feeney, Jumptap
617.301.4181
christina.feeney@jumptap.com
Jumptap Delivers a Mobile First, Deploying Off-line Data at Scale to Create Audience Insights and Targeting for Mobile Advertisers
Partnerships with Acxiom, Datalogix, Polk, and TARGUSinfo’s AdAdvisor Deliver Improved Campaign Results for Advertisers
CAMBRIDGE, MA. August 17, 2011 – Jumptap, the leader in targeted mobile advertising, today announced partnerships with four leading providers of primary off-line data, helping mobile advertisers deliver highly-targeted and effective campaigns. These partnerships are the first in the industry to combine off-line audience insights and true network scale.
Jumptap’s advertisers have already seen great results from this deeper level of data. Jumptap recently helped a major auto advertiser target ads to ZIP codes including customers that show a high inclination toward its brand. Ads targeted to these ZIP codes showed lift over broadly targeted ads in virtually every campaign. One campaign showed an 85 percent lift over the control campaigns not using data targeting. For more information on this campaign and other data, download Jumptap’s June 2011 MobileSTAT report.
As part of these strategic partnerships, Acxiom, a leader in marketing services and technology that provides consumer segmentation and targeted direct mail solutions, supplies Jumptap with anonymous information to assist advertisers in reaching audiences in a specific demographic or life stage.
Datalogix, the leader at integrating database marketing and digital media, provides Jumptap with the ability to use anonymous purchase-based data in key verticals such as retail, consumer packaged goods, loyalty and more. Past purchases are the strongest predictor of future purchase behavior and the Datalogix database includes almost every U.S. household and contains over $1 trillion in consumer purchase behavior.
“There is no question that mobile marketing will be of increasing value to companies that want to drive deeper brand loyalty and customer engagement,” said Chris Scoggins, SVP & GM DLX Platform, Datalogix. “This partnership allows Jumptap to leverage Datalogix’s proprietary targeting segments, thus ensuring that the correct audiences are reached across all mobile devices.”
Polk, the automotive data and marketing solutions leader, supplies Jumptap with offline indexing reports for vehicle segments, make and model information by ZIP code. This comprehensive, anonymized data helps advertisers on the Jumptap network target mobile device users who are more likely to buy certain makes and models of automobiles.
“Initial test results have shown a significant lift in click-throughs when Jumptap has used Polk ZIP data to prioritize targeting,” according to Andrew Price, Vice President, Sales and Client Services at Polk. “We are very encouraged by Jumptap’s leadership in utilizing third party data for mobile targeting and look forward to continuing to integrate Polk data into Jumptap’s automotive ad campaigns.”
TARGUSinfo, the leading provider of On-Demand Insight, delivers AdAdvisor elements, which leverage TARGUSinfo’s proprietary offline segmentation platform – providing audience targeting capabilities on large numbers of U.S. households based on lifestyles, propensities, brand preferences and many other attributes.
“Increasingly, marketers are creating content to leverage the interactivity of mobile devices. This innovative content can go to waste without the right audience to interact with it. AdAdvisor’s unique data goes beyond demographics to behaviors and lifestyle characteristics of large groups of U.S. households. In a privacy friendly manner, AdAdvisor will help Jumptap effectively deliver the appropriate audiences to marketers at scale,” said Paul McLenaghan, Vice President of AdAdvisor, TARGUSinfo.
A common, key ingredient to all of these partnerships is a commitment to privacy standards. Each data partner certified that its practices comply with Jumptap’s privacy standards, which require that users are given notice and choice about how their data will be used. Aggregated information from the partners will be leveraged to provide enhanced targeting based on partner data, without personally identifying users. In addition, Jumptap provides its own opt-out for ads delivered to users of apps or mobile browser users, allowing users to choose to decline ad targeting, if they wish.
Because of these partnerships, Jumptap’s advertisers are able to target relevant ads to mobile users more likely to be in certain life stages, segments, or even more likely to purchase a certain type of product. The benefit for the users is they are served more relevant advertising, seeing offers that more closely match their situation and needs. Publishers also benefit as they serve ads that better suit the needs of their users which results in better ad performance and a better consumer experience.
“The unique benefit of mobile advertising is that it reaches consumers on a personal level, which is both a challenge and a tremendous opportunity for advertisers,” said Paran Johar, Chief Marketing Officer at Jumptap. “Our relationship with each of these partners benefits advertisers with higher return on ad spend, rewards our publishers with better monetization, and provides consumers with the most relevant ads.”
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Jumptap Privacy Standards
Jumptap is committed to preserving the balance between respecting consumer privacy and delivering relevant ads that align with consumer interests. As a charter member of the DAA mobile advisory committee, we understand that mobile devices are far more personal than PCs and we have designed our policies with this in mind. We firmly believe in both transparency and choice when it comes to the collection and use of data.
We strive to maintain high standards. It is our practice to avoid sensitive issues, such as medical information, for profiling and we offer one of the most extensive opt-out programs in mobile advertising. We are committed to working with industry organizations on establishing and upholding standards. We strive to make privacy protocols simple to execute and we are constantly evolving to stay on point with the advanced innovations in targeting and ad delivery. Our privacy policy is available on our website and can be viewed here.
About Jumptap
Jumptap is the leader in targeted mobile advertising. With an unmatched portfolio of technology patents, Jumptap’s data-driven solutions deliver the highest ROI for advertisers, and the best yield for publishers, across multiple platforms. The company partners with digital and media agencies, publishers, wireless carriers and brand advertisers, to deliver an array of mobile advertising solutions. For more information, visit www.jumptap.com or follow us on twitter.com/jumptap.
About Acxiom
Acxiom is a recognized leader in marketing services and technology that enable marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships. Acxiom’s superior industry-focused, consultative approach combines consumer data and analytics, databases, data integration and consulting solutions for personalized multichannel marketing strategies. Acxiom leverages over 40 years of experience in data management to deliver high-performance, highly secure, reliable infrastructure management services.
About Datalogix
Datalogix is the leader at integrating database marketing and digital media. Our mission is to leverage the power of purchase-based audience targeting to drive measurable online and offline sales. We offer audience segmentation and integrated media programs directly and through all leading digital media companies. Datalogix is based in Westminster, CO, with offices in New York, Boston and Chicago. Please visit us at www.datalogix.com.
About Polk
Polk is the premier provider of automotive information and marketing solutions. The organization collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Michigan with operations in Australia, Canada, China, France, Germany, Japan, South Korea, Spain, the United Kingdom and the United States. For more information, please visit www.polk.com.
About TARGUSinfo
TARGUSinfo, the trusted provider of On-Demand Insight® to the most recognized brands, links and delivers 300 billion real-time attributes a year to drive smarter and more profitable customer interactions on the Web, over the phone and at the point of sale. For more than a decade, America’s top brands and most respected companies have turned to TARGUSinfo to enable improved audience targeting, better customer experiences, higher conversion rates and increased customer lifetime values by using TARGUSinfo identification, verification, scoring and location solutions. TARGUSinfo offers a complete range of solutions to help organizations make better real-time decisions leveraging patented processes built on a proprietary network of hundreds of data feeds and its unique predictive analytics capabilities. A profitable and privately held company, TARGUSinfo is headquartered in Vienna, Va. with offices in San Diego, Chicago, San Francisco and New York. For more information, visit www.TARGUSinfo.com.
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For More Information:
Christina Feeney, Jumptap
617.301.4181
christina.feeney@jumptap.com
JUMPTAP AUTO RESEARCH SHOWS MOBILE DEVICES GROWING 15 TIMES FASTER THAN ONLINE
Mobile Auto Study, Based on comScore Data, is First in a Series from Jumptap
CAMBRIDGE, Mass. July 18, 2011 — When consumers want to learn more about a vehicle or car maker, they are reaching for their mobile devices at an astonishing rate. Data released today from a study from Jumptap, the leader in targeted mobile advertising, and based on data from comScore, found that traffic to mobile automotive sites is increasing at a much greater rate than their online counterparts. While visitors to online auto sites are growing at 30 percent year over year, visitors to mobile auto sites have grown 463 percent, more than 15 times the rate of growth for online visitation.
The research showed that those visiting mobile auto content sites were more likely to own a tablet than the overall mobile population, and also much more likely to own a smartphone. A full 69 percent of visitors accessing mobile auto sites are using smartphones compared with the roughly 31 percent of mobile device users who have smartphones overall. These data points suggest that the rapid adoption of smartphones and tablets as a visual and portable research tool may prove to have a great effect, and introduce new modalities, related to how people research and shop for cars.
“At Ford, we moved aggressively to mobile marketing, prior to the shift in consumer behavior of using smartphones and tablets to do auto research. This recently published study from Jumptap and comScore further validates that this is where the market is headed, and our assumptions were correct,” said Brian McClary, Social & Emerging Media Specialist for Ford Motor Company. “We’ve seen some great success so far running mobile campaigns on Jumptap’s network, and will continue to work with them to find ways to target this audience as it continues to evolve.”
According to the study, Edmunds.com is the most accessed auto site on mobile, with 17.1 percent of mobile consumers who access auto content visiting the site.
“Buying a car has always been a mobile process,” said Stephen Gandee, VP Mobile & Emerging Technology for Edmunds. “You have to ultimately go to a dealership to test drive the car and make sure it’s right for your lifestyle and budget, so having access to the information, pricing and available inventory in your area at your fingertips just makes smart consumer sense. We are seeing the traditional auto buying process being disrupted with the availability of this information on the mobile device.”
The study also took a look at the demographic make-up of mobile auto site visitors. Whereas consumers visiting online auto sites closely mirror the overall online population, visitors to mobile auto sites are more likely to be male than the typical mobile user. While men make up 48 percent of the overall mobile audience, they make up 66 percent of mobile auto content users.
“At Jumptap, we work closely with major auto manufacturers to find the best ways to reach the right mobile audience through data and targeting,” said Paran Johar, Chief Marketing Officer for Jumptap. “As brands realize the power and potential of mobile advertising, they are increasingly calling on us to help them understand mobile audience through in-house analysis and outside research. Our auto study, the first in a series of vertical-specific studies Jumptap will be conducting this year, paints a picture of a very fast-growing population of people using smartphones and tablets to research automotive information.”
Jumptap’s Chief Media and Revenue Officer, Todd Anderman, and Stephen Gandee, VP Mobile & Emerging Technology at Edmunds.com presented the full research study at the Mobile: IAB Marketplace in New York City on Monday, July 17th.
For more information on the event, visit http://www.iab.net/events_training/2011/mobile/overview .
For more information on the study, email Sharon Harris at sharon.harris@jumptap.com .
Reporting Methodology
Online data for this research study was sourced from comScore’s global panel of 2 million Internet users. Mobile data was sourced from comScore MobiLens, Plan Metrix Mobile study, and Mobile Metrix product.
JUMPTAP AUTO RESEARCH SHOWS MOBILE DEVICES GROWING 15 TIMES FASTER THAN ONLINE
Mobile Auto Study, Based on comScore Data, is First in a Series from Jumptap
CAMBRIDGE, Mass. July 18, 2011 — When consumers want to learn more about a vehicleor car maker, they are reaching for their mobile devices at an astonishing rate. Data released today from a study from Jumptap, the leader in targeted mobile advertising, and based on data from comScore, found that traffic to mobile automotive sites is increasing at a much greater rate than their online counterparts. While visitors to online auto sites are growing at 30 percent year over year, visitors to mobile auto sites have grown 463 percent, more than 15 times the rate of growth for online visitation.
The research showed that those visiting mobile auto content sites were more likely to own a tablet than the overall mobile population, and also much more likely to own a smartphone. A full 69 percent of visitors accessing mobile auto sites are using smartphones compared with the roughly 31 percent of mobile device users who have smartphones overall. These data points suggest that the rapid adoption of smartphones and tablets as a visual and portable research tool may prove to have a great effect, and introduce new modalities, related to how people research and shop for cars.
“At Ford, we moved aggressively to mobile marketing, prior to the shift in consumer behavior of using smartphones and tablets to do auto research. This recently published study from Jumptap and comScore further validates that this is where the market is headed, and our assumptions were correct,” said Brian McClary, Social & Emerging Media Specialist for Ford Motor Company. “We’ve seen some great success so far running mobile campaigns on Jumptap’s network, and will continue to work with them to find ways to target this audience as it continues to evolve.”
According to the study, Edmunds.com is the most accessed auto site on mobile, with 17.1 percent of mobile consumers who access auto content visiting the site.
“Buying a car has always been a mobile process,” said Stephen Gandee, VP Mobile & Emerging Technology for Edmunds. “You have to ultimately go to a dealership to test drive the car and make sure it’s right for your lifestyle and budget, so having access to the information, pricing and available inventory in your area at your fingertips just makes smart consumer sense. We are seeing the traditional auto buying process being disrupted with the availability of this information on the mobile device.”
The study also took a look at the demographic make-up of mobile auto site visitors. Whereas consumers visiting online auto sites closely mirror the overall online population, visitors to mobile auto sites are more likely to be male than the typical mobile user. While men make up 48 percent of the overall mobile audience, they make up 66 percent of mobile auto content users.
“At Jumptap, we work closely with major auto manufacturers to find the best ways to reach the right mobile audience through data and targeting,” said Paran Johar, Chief Marketing Officer for Jumptap. “As brands realize the power and potential of mobile advertising, they are increasingly calling on us to help them understand mobile audience through in-house analysis and outside research. Our auto study, the first in a series of vertical-specific studies Jumptap will be conducting this year, paints a picture of a very fast-growing population of people using smartphones and tablets to research automotive information.”
Jumptap’s Chief Media and Revenue Officer, Todd Anderman, and Stephen Gandee, VP Mobile & Emerging Technology at Edmunds.com presented the full research study at the Mobile: IAB Marketplace in New York City on Monday, July 17th.
For more information on the event, visithttp://www.iab.net/events_training/2011/mobile/overview .
For more information on the study, email Sharon Harris atsharon.harris@jumptap.com .
Reporting Methodology
Online data for this research study was sourced from comScore’s global panel of 2 million Internet users. Mobile data was sourced from comScore MobiLens, Plan Metrix Mobile study, and Mobile Metrix product.
Jumptap MobileSTAT (Simple Targeting & Audience Trends): More than a Third of Jumptap Performance Campaigns Direct Consumers to Actions Rather than Web Sites
Lunchtime is Prime Engagement Time for Many Mobile Users
CAMBRIDGE, MA.—May 2011 data released today by Jumptap, the leader in targeted mobile advertising, found that while the primary function of mobile ads has been to drive U.S. consumers to the Web, many campaigns are increasingly setting their sights elsewhere. The May Jumptap monthly data report, entitled MobileSTAT (Simple Targeting & Audience Trends), found that 34 percent of performance focused campaigns are set to initiate a call or download, rather than direct the user to a web site.
The report evaluated over 11 billion ad requests made to the Jumptap network by over 83 million unique users. The report also revealed that the peak time for mobile ad engagement occurs around midday, as opposed to the early am or late evening time slot. Conversely, click through rates are at their lowest during the morning commute and first hours of the workday.
“Mobile, like PC web-based advertising, is very measureable. As such, many brands and app developers are measuring their ROI very closely and allowing consumers to respond to ads in varying ways including click to call , click to map, click to download or click to SMS,” said Paran Johar, Chief Marketing Officer, Jumptap. “Jumptap’s latest MobileSTAT report showcases that an increasing number of campaigns are now creating consumer actions, rather than just simply sending them to a mobile Web site, which is redefining consumer engagement.”
The report showed that Android continues to drive the largest share of ad requests on the Jumptap network. Google’s mobile platform increased its share by more than 3 percent from the previous month to 42.4 percent while Apple’s iOS gained less than a percent to 30.3 percent. As Android and iOS make gains, RIM continued its downward trend and dropped almost 4 percent in one month to 20.9 percent.
While ad requests are handily dominated by Android devices at a growing rate, iOS leads in user engagement with the highest average click through rates of all the mobile operating systems. These distinctions are important to note as advertisers and developers weigh the importance of reach and engagement and showcase how a cross platform strategy is absolutely critical in any mobile campaign.
MobileSTAT (Simple Targeting & Audience Trends) is a monthly glance into targeting and audience trends in mobile advertising. Jumptap takes a unique data driven approach to mobile advertising, enabling it to cultivate the insights contained in the report. MobileSTAT contains analysis of hundreds of gigabytes of log data, powered by the scalable, efficient and lightning-fast Jumptap technology. Jumptap strives to make mobile advertising smart and simple, and MobileSTAT was designed to benefit the entire mobile ecosystem.
To download a full copy of the Jumptap MobileSTAT report, visit jumptap.com/STAT
Reporting Methodology
The results of the Jumptap MobileSTAT report are derived from large quantities of network data to identify targeting and audience trends. Jumptap uses proprietary algorithms to analyze and normalize this data. In some cases, when sufficient conditions are met, subsets of data may have been used as proxies to represent the overall network
JUMPTAP EXTENDS TECHNOLOGY LEADERSHIP WITH ITS 14th U.S. PATENT
Jumptap doubles size of patent portfolio in less than a year
CAMBRIDGE, MA, June 28, 2011 – Jumptap, the leader in targeted mobile advertising, announced that it has been awarded its 14th patent issued by the United States Patent Office. The patent, #7,970,389, is titled “Presentation of sponsored content based on mobile transaction event.”
Jumptap’s patent portfolio, which has grown by eight new patents in the past 12 months, covers targeted advertising on mobile devices – including phones and tablets – powered by data such as demographic, geographic, behavioral, contextual, and transactional information. As such, Jumptap believes the portfolio is fundamental to the operations of any mobile advertising business that seeks to use data for targeting. The complete list of the company’s patents is available on its web site at http://www.jumptap.com/intellectual-property .
The latest patent awarded to Jumptap is related to a computer-implemented method for positioning targeted sponsored content on a mobile communication facility, the method comprising the steps of:
- Receiving data corresponding to a transaction event having occurred via the interaction of a user with the mobile communication facility, wherein the transaction event includes transmission of data representative of a first product or a first service being purchased by the user;
- selecting advertising content based at least upon a relevance between an advertisement for a second product or a second service and the purchased first product or first service in the transaction event, wherein the relevance is further based on information relating to compatibility of the advertising content, second product, or second service with the mobile communication facility; and
- presenting the selected advertising content on a display of the mobile communication facility.
“As mobile advertising becomes more driven by technology and marketers seek more effective targeting, Jumptap is uniquely positioned to deliver the most effective methods of reaching key audiences,” said George Bell, CEO of Jumptap. “Jumptap’s impressive roster of 14 patents demonstrates our commitment to technological leadership, and has been an integral aspect of our dynamic growth. We look forward to continue driving innovation and engagement.”
The inventors of the patent are Jorey Ramer, Adam Soroca, and Dennis Doughty. The company currently has 70 published patent applications and anticipates additional patent awards over the coming quarters.
Streamlined Targeting and Optimization Controls For tapMatch Marketplace
Jumptap, the leader in targeted mobile advertising, today announced a major interface update to the tapMatch Marketplace, the self-service performance advertising marketplace that allows advertisers of all sizes to reach mobile audiences. The new interface allows advertisers to manage and optimize their mobile marketing campaigns more intuitively and efficiently, by increasing the ease and latency of access to control over targeting and advertising settings. This marks the second major overhaul to the tapMatch Marketplace in the last month and reflects the ever-growing suite of features designed to help advertisers reach the right mobile audiences.
As the leader in targeted mobile advertising, Jumptap has improved almost every step in mobile campaigns in terms of the speed and accessibility of targeting and delivery controls. In many places, settings are now accessible for many campaigns and bundles from a single screen via simple, fast widgets that greatly reduce the number of different pages users visit. Brands, performance advertisers and app developers should benefit from the updates by being able to spend more time optimizing targeting and delivery settings and less time jumping from page to page.
Lauding the redesign as part of Jumptap’s smart simple initiative, CMO Paran Johar said: “We’re proud to have taken advertiser feedback and offer them this incredibly simplified and streamlined interface. Jumptap strives to make mobile marketing simple and this release marks a major milestone on that path. We think that advertisers will appreciate spending more time optimizing and less time navigating and our beta tests show great improvements in the user experience.”
The interface changes alone have no affect on how ads run, but Jumptap expects that giving advertisers more insight into their campaign performance will shape the future of the marketplace.
To learn more visit www.jumptap.com/ or sign up at www.jumptap.com/sign-up.
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Jumptap Launches STAT (Simple Targeting & Audience Trends) Report
Findings Reveal Consumers Spend More Time Surfing the Web Versus Using Mobile Apps; Older, More Affluent Consumers More Likely to Engage with Ads
Cambridge, MA – May 11, 2011 — April data released today by Jumptap, the leader in targeted mobile advertising, found that despite the continued buzz about apps, U.S. consumers spend more time engaging with mobile web on their phones than apps that are ad-supported. The Jumptap monthly data report, entitled STAT (Simple Targeting & Audience Trends), found that more than 58 percent of mobile internet users are getting content through their browser versus 42 percent via ad-supported apps.
The report evaluated 10 billion ad requests made to the Jumptap network by 83 million unique users. Analysis found that ad engagement trended upwards with age and income. Consumers aged 40 and over were almost five times more likely to engage with an ad when compared to younger mobile consumers. Similarly, users with annual income above $50K are twice as likely to engage with ads as those earning less.
“Our findings reinforce the premise that the mobile ad experience is clearly differentiated from that of the PC web. Advertisers are starting to embrace the possibilities of this very personalized, engaging medium and adjusting their campaign strategies and ad spending accordingly,” observed Paran Johar, CMO of Jumptap. ”Anecdotally we’re seeing that brands are shifting more campaigns to mobile because they are getting better direct ROI, engagement and recall across all types of product categories.”
Regarding advertisers, the report found that the number of targeting parameters is on the rise. More than half of the campaigns use one or several targeting criteria to better reach their audience. “Targeting is being adopted at a faster pace than what was seen on the PC web,” added Johar. “Brands will continue to bring more of their budgets to mobile as the next evolution in digital media and consumer behavior shifts from surfing the internet on PCs to mobile devices.”
As for the favored platform, Android continues to drive the largest share of ad requests on the Jumptap network representing 39.1 percent, with iOS and RIM not far behind with 29.8 and 24.8 percent respectively. However, Apple’s iOS still maintains the lead for user engagement.
STAT (Simple Targeting & Audience Trends) is a monthly glance into targeting and audience trends in mobile advertising. Jumptap takes a unique data driven approach to mobile advertising, enabling it to cultivate the insights contained in the report. STAT contains analysis of hundreds of gigabytes of log data, powered by the scalable, efficient and lightning-fast Jumptap technology. Jumptap strives to make mobile advertising smart and simple, and STAT was designed to benefit the entire mobile ecosystem.
To download a full copy of the Jumptap STAT report, visit jumptap.com/STAT
Reporting Methodology
The results of the Jumptap STAT report are derived from large quantities of network data to identify targeting and audience trends. Jumptap uses proprietary algorithms to analyze and normalize this data. In some cases, when sufficient conditions are met, subsets of data may have been used as proxies to represent the overall network.
About Jumptap
Jumptap is the leader in targeted mobile advertising. With an unmatched portfolio of technology patents, Jumptap’s data-driven solutions deliver the highest ROI for advertisers, and the best yield for publishers, across multiple platforms. The company partners with digital and media agencies, publishers, wireless carriers and brand advertisers, to deliver an array of mobile advertising solutions. For more information, visit www.jumptap.com or follow us on twitter.com/jumptap
JUMPTAP CLOSES $25 MILLION FINANCING ROUND
Jumptap, the leader in targeted mobile advertising, today announced the completion of a $25 million financing round. Existing investors including AllianceBernstein, General Catalyst, Redpoint Ventures, Summerhill Ventures, Valhalla Partners and WPP, as well as several new investors, participated in the round. The capital will be used to accelerate company growth through product and technology development, and staffing to support increasing client demand.
“Jumptap is a strong and significant player in the world’s fastest growing new media,” said Scott Raney, General Partner, Redpoint Ventures, and member of Jumptap’s board. “The company has achieved scale and developed a market position around understanding mobile audiences, which we feel is very compelling. This vision, together with a superior leadership team, made this a tremendous investment opportunity for us.”
Over the past 18 months, Jumptap has experienced accelerated growth with significant increases in network traffic, client ad campaigns and deeper reach into major verticals such as automotive, entertainment, consumer packaged goods and financial services. Each month the network reaches 83 million consumers, a 30% increase from last year. Additionally, Jumptap has expanded to partner with more than 10,000 sites and apps; and received over 10 billion ad requests in April. The company has experienced increased velocity in building its portfolio of technology patents, with more than a dozen already issued. The company has also signed rich media partnerships with leading players to accommodate increased demand for video, rich media and creative in-app formats.
To support this growth, Jumptap has added 35 employees thus far this year. CEO George Bell joined the company in September 2010; Chief Media and Revenue Officer Todd Anderman joined in January 2011. Additional recent hires on the publisher and client services teams include Regina Sebring who joined as Vice President of Publisher Partnerships from Audience Science; and Jared Hand, formerly of Gorilla Nation, who is now the Vice President of Sales. John Hadl, founder and CEO of Brand in Hand, recently joined the Advisory Board as well.
This late-stage funding further strengthens Jumptap’s leadership in the dynamic mobile ad sector.
“Our focus on leading mobile innovation through technology and services underscores our long-term vision and commitment to delivering the best solutions for advertisers and publishers,” said George Bell, CEO of Jumptap. “We are well positioned to capitalize on the momentum in the mobile marketplace and continue to see impressive growth across all measures.”
Jumptap Names Regina Sebring Vice President of Publisher Partnerships
Jumptap, the leader in targeted mobile advertising, today announced that Regina Sebring has joined the company in the newly created position of Vice President of Publisher Partnerships. Sebring will be responsible for fostering current publisher and application developer relationships as well as building new alliances that will drive Jumptap’s corporate goals.
Prior to joining Jumptap, Sebring served as vice president and general manager at AudienceScience, Inc, where she oversaw all publisher relationships and business development. She also held executive positions at Valueclick Media, Advertising.com, Phase2Media and Disney Internet Group.
“I’m excited to work for Jumptap and continue to put their advanced capabilities and sophisticated technology to work for publishers. As a leader in the space, this organization is committed to the education and advancement of mobile marketing. This commitment will bring new opportunities and build stronger, more strategic relationships with our partners,” said Regina.
Sebring will be based in Jumptap’s New York office and will report to Todd Anderman, Jumptap’s Chief Media and Revenue Officer. This high-level executive hire is the latest in a series of prominent executives joining Jumptap in 2011. Through the first three month of the year, over 25 professionals have joined Jumptap, the operator of the largest independent premium wireless advertising network.
JUMPTAP AWARDED 13th U.S. PATENT IN 22 MONTHS
Jumptap, the leader in targeted mobile advertising, announced that it has been awarded its 13th patent issued by the United States Patent Office on March 22, 2011. The company has a broad portfolio of issued patents relating to targeting and user interactions on mobile devices.
The patent, #7,912,458, is titled “Interaction analysis and prioritization of mobile content.” The inventors of the patent are Jorey Ramer, Adam Soroca, and Dennis Doughty. Jumptap works with the GTC Law Group, Webb Law Firm, and Strategic Patents, P.C. on its patent applications.
The patent is related to a computer system having one or more non-transitory computer readable mediums having stored thereon instructions which, when executed by one or more processors of the computer system, causes the one or more processors to prioritize a target mobile content by:
- receiving interaction information relating to the mobile content accessed by a first mobile communication facility;
- weighting the mobile content based at least in part on the interaction information; and
- providing the weight as a parameter for use in ordering the mobile content for presentation on a second mobile communication facility.
Jumptap Partnerships Offer Advertisers Largest Open Rich Media Platform
Targeted Mobile Ad Leader Partners with Celtra, Crisp Media, Phluant Mobile, Medialets and PointRoll
CAMBRIDGE, MA – March 23, 2011 – Jumptap, the leader in targeted mobile advertising, today announced partnerships with five top rich media providers to deliver the most comprehensive range of rich media solutions and simplify the process for mobile advertisers. Partnerships with Celtra, Phluant Mobile, and PointRoll, as well as Crisp Media and Medialets, allow Jumptap to deliver the most comprehensive range of rich media solutions for big brand campaigns across its network of 8 billion impressions per month.
“Mobile rich media allows advertisers to maximize audience user engagement with a truly personal medium,” said Paran Johar, CMO of Jumptap. “Still, making rich media simple is critical. We’ve partnered with the top providers in mobile, allowing advertisers flexibility of preference and the ability to run rich media anywhere on our network to achieve their ROI goals.”
Mobile rich media achieves a level of consumer engagement that improves upon mobile banner ads and dwarfs standard online advertising. However, according to a new research report that Jumptap and Digiday issued late last month, the biggest challenge that brands have with implementing mobile rich media campaigns is complexity.
These partnerships offer advertisers greater scale and increased flexibility. First, by including all of Jumptap’s certified mobile app and mobile web partners, advertisers have a large pool of users from which to target their audience. Second, advertisers can simply pick the Jumptap partner that best suits their needs, saving valuable time and production costs.
“We applaud Jumptap’s approach to working with digital advertisers,” said John Hadl, CEO and Founder of Brand In Hand. “By offering a comprehensive suite of rich media solutions, Jumptap is making it easier for agencies and brands to embrace mobile platforms for creative campaigns.”
Consumer engagement and interaction levels increase significantly with rich media campaigns. In 2010, Pointroll reported average engagement duration of 30 seconds on iPad and 28 seconds on iPhone, iPad and iPod combined. The corresponding interaction rates were 1.09% on the iPad and 0.50% for combined mobile devices respectively – more than double the average level of PC web ad engagement, making mobile rich media campaigns extremely valuable to advertisers.
Committed to an open platform and meeting standards set by IAB and MMA, Jumptap’s comprehensive rich media solutions will support key features in the mobile eco-system. Crisp Media delivers rich media ads via mobile web. Medialets is focused on in-app advertising through SDKs. Phluant Mobile offers measurement capabilities. Celtra’s AdCreator enables easy to create, optimized, cross platform ads for in-app and mobile web while PointRoll is bringing their long history in video on mobile devices.
“Working with Jumptap helps us all get closer to what the industry needs: turnkey resources that allow marketers to create, place and track a single ad that can run in any form across any smartphone or tablet device at a reasonable cost,” said David George, COO, Celtra Technologies.
In 2010, Jumptap launched the mobile industry’s first Unified Rich Media Ad Platform. The platform also offers a wide variety of creative formats to capture audiences, and gives publishers and advertisers easy access to Jumptap’s premium mobile ad network.
“It is very exciting to expand our partner relationships and offer what will be the most expansive offering for advertisers and publishers. We look forward to working together to better serve the needs of advertisers and publishers,” added Johar.
About Jumptap
Jumptap is the leader in targeted mobile advertising. With an unmatched portfolio of technology patents, Jumptap’s data-driven solutions deliver the highest ROI for advertisers, and the best yield for publishers, across multiple platforms. The company partners with digital and media agencies, publishers, wireless carriers and brand advertisers, to deliver an array of mobile advertising solutions. For more information, visit www.jumptap.com or follow us on twitter.com/jumptap.
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For More Information:
Lauren Karp, Jumptap
415.533.4000
lauren.karp@jumptap.com
Glenn Mandel, SparkPR
704.321.0351
gmandel@sparkpr.com
JUMPTAP NAMES JARED HAND VICE PRESIDENT OF SALES
Industry Veteran Joins Jumptap During Period of Tremendous Corporate Growth;
Company Has Added 23 Professionals in 2011
Cambridge, MA –March 8, 2011 – Jumptap, the leader in targeted mobile advertising, today announced that Jared Hand has been named Vice President of Sales. Hand brings extensive digital sales experience to Jumptap, having led successful sales teams at a variety of industry leading companies including Gorilla Nation and Clear Channel. The new appointment is the latest in a series of hires for Jumptap, as the rapidly growing company has added over 23 professionals since the beginning of 2011 from companies including Apple, IAC, Time Inc, and Maxus.
In his new role, Hand will directly report to Jumptap Chief Media and Revenue Officer Todd Anderman. Hand will oversee the growing ad sales team and work with agencies and marketers to foster new relationships and grow existing partnerships.
“I had the good fortune of working with Jared about six years ago. Jared has always been a star, and over the past few years he has developed into one of the digital industry’s sales leaders,” said Todd Anderman, Chief Media and Revenue Officer at Jumptap. “Jared’s insights, leadership and consultative style are the perfect match to serve our existing and new advertising partners. We are excited to have Jared join the team.”
Over the course of Hand’s career, he has been instrumental in building and growing the digital sales teams at a variety of brands in the digital space. He joins Jumptap from Gorilla Nation, where he served as VP of Sales. Prior to Gorilla Nation, Hand served as VP of Sales at Clear Channel, where he started and ran the national online sales team for the Clear Channel Online Music & Radio division. Hand has also held digital sales and sales management roles at Maxim.com, About.com and DoubleClick.
“The mobile industry is the hottest segment of the digital marketplace right now and I am eager to join Jumptap as the company continues on an amazing growth path,” said Jared Hand, newly appointed VP of Sales. “The team at Jumptap is unequalled in their ability to help advertisers reach consumers and engage with them in an actionable way to generate the greatest ROI. I am ready to get started and bring my experience to the company with one of the largest independent mobile ad networks in North America and help the company continue to thrive.”
About Jumptap
Jumptap is the leader in targeted mobile advertising. With an unmatched portfolio of technology patents, Jumptap’s data-driven solutions deliver the highest ROI for advertisers, and the best yield for publishers, across multiple platforms. The company partners with digital and media agencies, publishers, wireless carriers and brand advertisers, to deliver an array of mobile advertising solutions. For more information, visit www.jumptap.com or follow us on twitter.com/jumptap.
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For More Information:
Lauren Karp, Jumptap
415.533.4000
Glenn Mandel, SparkPR
704.321.0351
