In the News

A growing number of mobile ad industry companies are arguing that a cross-screen approach integrating mobile is more effective. They’re betting that with their cross-screen pitch — and with ad platforms that can deliver premium impressions at scale — they can sell marketers on mobile. We believe cross-screen will in fact become many large advertisers’ route into mobile and nudge them toward more significant spends on online and social media too.

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Adam Chandler is SVP of Sales at Jumptap, a leader in targeted mobile advertising. The Makegood recently spoke with Adam about his new position, mobile advertising, and consumer behavior.

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Earlier today, we reported that Facebook now allows advertisers to target users based on things those users have done offline, including things like buying toothpaste or going to a movie. We said this was a big step for Facebook. Christina Feeney, who does marketing for mobile ad network Jumptap agrees that it is a big step…for Facebook. It’s just “not new in mobile.”

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Last night Mark Zuckerberg announced what the whole world wasn’t expecting. It wasn’t a phone from the social media giant, but actually a new Android app called Home – although Zuckerberg claimed it to be more than just an app. Here’s what some said in reaction to the latest announcement from Facebook.

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First, Jumptap is reporting that the real time bidding arm of their platform has shown a 28% growth rate quarter to quarter, pushing by mobile RTB options offered through the platform. According to the company the RTB option is serving about half of ad delivery requests; they’re serving more than 2 billion ads per day.

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