A growing number of mobile ad industry companies are arguing that a cross-screen approach integrating mobile is more effective. They’re betting that with their cross-screen pitch — and with ad platforms that can deliver premium impressions at scale — they can sell marketers on mobile. We believe cross-screen will in fact become many large advertisers’ route into mobile and nudge them toward more significant spends on online and social media too.
Adam Chandler is SVP of Sales at Jumptap, a leader in targeted mobile advertising. The Makegood recently spoke with Adam about his new position, mobile advertising, and consumer behavior.
Earlier today, we reported that Facebook now allows advertisers to target users based on things those users have done offline, including things like buying toothpaste or going to a movie. We said this was a big step for Facebook. Christina Feeney, who does marketing for mobile ad network Jumptap agrees that it is a big step…for Facebook. It’s just “not new in mobile.”
Reaction to Facebook’s Home Announcement: We Are Social, Ovum, Jumptap, Glue Isobar, Fetch, Somo, Upstream
Last night Mark Zuckerberg announced what the whole world wasn’t expecting. It wasn’t a phone from the social media giant, but actually a new Android app called Home – although Zuckerberg claimed it to be more than just an app. Here’s what some said in reaction to the latest announcement from Facebook.
First, Jumptap is reporting that the real time bidding arm of their platform has shown a 28% growth rate quarter to quarter, pushing by mobile RTB options offered through the platform. According to the company the RTB option is serving about half of ad delivery requests; they’re serving more than 2 billion ads per day.