Press Releases

Mobile Ad Platform Now Serves 171 Million U.S. Mobile Users, 269 Million Global Users 

Jumptap, Inc., the leading mobile audience targeting platform, today announced that it has expanded its reach to 171 million monthly mobile users in the U.S. – a 28 percent increase quarter over quarter – driven by traffic surges on the heels of its recently launched real-time bidding (RTB) platform.

Launched in fall 2012, Jumptap’s RTB platform analyzes billions of impressions of mobile inventory to deliver effective programmatic buying for advertisers. Already, the platform is the source for more than 50 percent of Jumptap’s delivered ad requests, and has increased Jumptap’s total ad requests to more than two billion per day. Jumptap’s proprietary solution merges high volumes of premium inventory with real-time, efficient programmatic buying; its unique algorithms offer advertisers the highly-targeted, cost-effective reach they need to connect with the right audiences, with the right frequency. The RTB platform ties directly into partner exchanges from Burstly, Mobclix, MoPub, Nexage, and Smaato – among others – to access scalable audiences in real-time. Jumptap’s RTB platform, combined with its access to industry-leading, third-party data, enables it to better recognize the value of exchange inventory, and make efficient bids on behalf of advertisers.

“With the largest set of third-party data and comprehensive audience profiles, Jumptap sits in a unique position among other Demand Side Platforms (DSPs) and networks,” said Adam Soroca, Chief Product Officer at Jumptap. “This data permits Jumptap to better translate RTB bidding-based signals, allowing us to make more effective buying decisions across the board. Our data and technology-driven approach ensures that we’re providing the most value to advertisers and publishers alike.”

Combining mobile efficacy with RTB has enabled Jumptap to quickly become a leading mobile demand source. As such, Jumptap is now the only mobile ad platform to offer both native network and programmatic buying at scale.

“Jumptap’s RTB launch is an impressive move,” said Jim Payne, CEO at MoPub. “The combination of audience insights and real-time buying offers advertisers a comprehensive way to reach the right consumers at the best price point. This move supports the industry-wide shift toward more programmatic buying across the board.”

In Q1 2013, Jumptap expanded its mobile reach to 171 million mobile users in the U.S. and 269 million mobile users worldwide, making Jumptap the largest independent mobile audience targeting platform in the U.S.

About Jumptap, Inc.

Jumptap, Inc. is the leading mobile audience targeting platform. Reaching 171 million mobile users in the U.S. and 269 million mobile users worldwide, Jumptap uses its extensive technology portfolio, as well as industry-first partnerships with more than 20 third-party data providers, to understand mobile audiences better than any other ad platform and provide intelligent targeting with scale. Through its large network of premium publishers and apps, constant campaign optimization and real-time bidding capabilities, Jumptap delivers the best ROI for advertisers and highest yield for publishers and developers. Jumptap has pioneered mobile advertising privacy standards and is committed to unlocking mobile opportunities for all parties through its ongoing industry research, such as its monthly MobileSTAT report. Visit www.jumptap.com and www.jumptap.com/blog for more information; join our Facebook community, follow us on Twitter at @Jumptap and check out our latest ads at the Jumptap Ad Gallery.

Report Shows March Madness Fans More Likely to Own iPod Touch

In its newly released March MobileSTAT, Jumptap, Inc., the leading mobile audience targeting platform, reports on top mobile share trends and the impact of March Madness on mobile user behavior.

March data from the Jumptap network show that mobile apps now represent 84 percent of traffic, up from 45 percent two years ago. Two factors contribute to this rise: consumer preference for speed and browse-ability of apps, and the explosion of apps available. The time consumers spend with apps each day has already surpassed the time they spend with PCs online. As a result, advertisers are shifting budgets to play catch up to consumers who have already dramatically shifted their content consumption to mobile.

“Consumer mobile media consumption has increased across the board, and with the rise of tablet ownership, we’ll see time spent continue to grow,” said Matt Duffy, VP of Marketing at Jumptap. “The next step for advertisers is to ensure that they are delivering a holistic message, regardless of medium, and targeting audiences with relevant messaging from screen to screen.”

March MobileSTAT Findings:

• Galaxy Tab Shines; Kindle Fire Loses Glow: Data from the Jumptap network show that iPad still sits atop the tablet market with 57 percent share. While Apple won’t lose its top position anytime soon, Jumptap predicts that Samsung – with 16 percent share – will narrow the gap this year, riding the success of its Galaxy line. Amazon Kindle Fire, which has lost some of its share since it burst onto the scene, will continue to struggle against the iPad mini and other mini-tablet competitors. Advertisers looking to reach consumers as they multi-screen during the NCAA tourney and other events should include Samsung and Amazon tablets in the mix, which represent one-third of the U.S. tablet audience.

• College Basketball Fans MAD for iPod Touch: Although iPhone is the number one smartphone among U.S. mobile customers, the top devices of choice for March Madness fans are the iPod Touch (12 percent of mobile traffic) and Samsung Galaxy 3 (9 percent of mobile traffic). Leveraging data from third-party partners in its Audience+ Insights Platform, Jumptap finds that March Madness fans skew slightly younger and less affluent than the overall mobile population – characteristics that are consistent with the demographics of iPod Touch users. Advertisers looking to reach March Madness spectators should include the iPod Touch and Samsung Galaxy S 3 in their media mix this season.

• March Madness Campaign Slam Dunk for National Food Chain: In 2012, a national restaurant chain tasked Jumptap to help it engage with college students and drive foot traffic to key store locations during the NCAA tournament. By leveraging Jumptap’s third-party data targeting, the campaign saw spikes during key points early in the tournament, and had an overall click-through rate of 160 percent above industry benchmarks.

MobileSTAT (Simple Targeting & Audience Trends) is a monthly glance into targeting and audience trends in mobile advertising through Jumptap’s network of over 46 billion impressions, 171 million U.S. users and 51,000 apps and websites. MobileSTAT contains analysis of dozens of terabytes of log data, powered by the scalable, efficient Jumptap technology. To download the full Jumptap MobileSTAT, click here.

Reporting Methodology
The Jumptap MobileSTAT reports mine large quantities of network data to identify targeting and audience trends. Jumptap uses proprietary algorithms to analyze and normalize this data. In some cases, when sufficient conditions are met, subsets of data may have been used as proxies to represent the overall network. Jumptap also sources data from third-party firms.

About Jumptap, Inc.

Jumptap, Inc. is the leading mobile audience targeting platform. Reaching 171 million mobile users in the U.S. and 269 million mobile users worldwide, Jumptap uses its extensive technology portfolio, as well as industry-first partnerships with more than 20 third-party data providers, to understand mobile audiences better than any other ad platform and provide intelligent targeting with scale. Through its large network of premium publishers and apps, constant campaign optimization and real-time bidding capabilities, Jumptap delivers the best ROI for advertisers and highest yield for publishers and developers. Jumptap has pioneered mobile advertising privacy standards and is committed to unlocking mobile opportunities for all parties through its ongoing industry research, such as its monthly MobileSTAT report. Visit www.jumptap.com and www.jumptap.com/blog for more information; join our Facebook community, follow us on Twitter at @Jumptap and check out our latest ads at the Jumptap Ad Gallery.

Samsung Reigns as King of the Droids

In its newly released February MobileSTAT, Jumptap, Inc., the leading mobile audience targeting platform, reports on how top mobile share trends will evolve in the comings months, and takes a look at the best ad campaigns of 2012.

Among other predictions, Jumptap sees Samsung’s share among Android handset brands climbing to 59 percent in 2013, while HTC and LG get grouped closely together, but in a distant second place.

“As Samsung creates more distance between itself and other Android handset brands, it may begin to pose a threat to Google’s multi-device model,” said Matt Duffy, Vice President of Marketing at Jumptap. “Regardless of whether Google puts more muscle behind any other Android handset brand, we believe Samsung will increase its dominance of the Android device market in 2013.”

February MobileSTAT Findings:

• Tablets Grow; Feature Phones Decline: Tablet share more than doubled on the Jumptap network in 2012, while feature phone share dropped significantly. This polarizing movement will continue over the coming months, with tablet share predicted to grab 29 percent of Jumptap network traffic, while feature phone share dips close to zero. Advertisers who increase their mobile investment, but leave tablets out of their strategy, will miss close to 1/3 of the mobile market.

• In Mobile OS Race, Third Horse Not Needed: According to data from the Jumptap network, iOS grew its market share from 26 percent in 2011 to 43 percent in 2012. Growth is likely attributed to the iPhone 4S and 5 launches in late 2011 and September 2012, respectively, as well as increased iPad use. Meanwhile, Android edged up slightly, maintaining the number one spot, while RIM declined significantly. For advertisers who seek reach, efficiency and results, targeting across both iOS and Android will optimize results.

• And the Jumptap Mobile Campaign Oscar Goes To:
  • Best In-Game Integration: Intel

Intel worked with Jumptap, Rovio, the parent company of Angry Birds, and Celtra, a leader in mobile rich media, to craft an integrated mobile/PC campaign, which included an Intel-branded Angry Birds game on Facebook. Intel drove fans from the mobile Angry Birds experience to Facebook via a unique set of in-game mobile ads built by Jumptap and Celtra. The mobile ads saw an impressive 2.5 percent click-through rate and 7 million fans played the Intel-branded Angry Birds game on Facebook.

• Best Rich Media: Chevy Sonic

Chevrolet worked with Jumptap to build awareness for the Chevy Sonic among a younger demographic of new car buyers. After the automaker teamed-up with famous street artist Jeff Soto to create a graffiti-style mural involving a Sonic, Jumptap fashioned the creative into a rich media mobile ad campaign. Ad expansion rates were 20 percent above average, among other positive results.

• Best Use of New Ad Feature: San Antonio Convention & Visitors Bureau (SACVB)

For Valentine’s Day, the SACVB collaborated with Proof Advertising and Jumptap to create custom mobile rich media, featuring Jumptap’s newly available Overlay Interstitial functionality, promoting romantic travel stays in the city of San Antonio. Using hyper-local, geographic and zip-level data targeting, the campaign reached the desired male audience and succeeded in engaging 60 percent of targeted consumers.

MobileSTAT (Simple Targeting & Audience Trends) is a monthly glance into targeting and audience trends in mobile advertising through Jumptap’s network of over 30 billion impressions, 134 million U.S. users and 40,000 apps and websites. MobileSTAT contains analysis of dozens of terabytes of log data, powered by the scalable, efficient Jumptap technology. To download the full Jumptap MobileSTAT, click here.

Reporting Methodology
The Jumptap MobileSTAT reports mine large quantities of network data to identify targeting and audience trends. Jumptap uses proprietary algorithms to analyze and normalize this data. In some cases, when sufficient conditions are met, subsets of data may have been used as proxies to represent the overall network. Jumptap also sources data from third-party firms.

About Jumptap, Inc.

Jumptap, Inc. (www.jumptap.com) is the leading mobile audience targeting platform. Reaching 134 million mobile users in the U.S. and 206 million mobile users worldwide, Jumptap uses its extensive technology portfolio, as well as industry-first partnerships with more than 20 third-party data providers, to understand mobile audiences better than any other ad platform and provide intelligent targeting with scale. Through its large network of premium publishers and apps, constant campaign optimization and real-time bidding capabilities, Jumptap delivers the best ROI for advertisers and highest yield for publishers and developers. Jumptap has pioneered mobile advertising privacy standards and is committed to unlocking mobile opportunities for all parties through its ongoing industry research, such as its monthly MobileSTAT report. Visit http://www.jumptap.com and http://www.jumptap.com/blog for more information; join our Facebook community, follow us on Twitter at @Jumptap and check out our latest ads at the Jumptap Ad Gallery.

Former BrightRoll Exec Lewis Rothkopf Appointed SVP of Partnerships, Network Development and Publisher Acquisition

Jumptap, Inc., the leading mobile audience targeting platform, announced today that it has appointed Brian Cohen as Chief Financial Officer.

Cohen brings more than 20 years of financial leadership to Jumptap, including Chief Financial Officer roles in both public and private companies, as well as experience preparing companies for public offerings. Most recently, he served as Chief Financial Officer of DynamicOps, which was acquired by VMware. Cohen previously served as Chief Financial Officer at Q1 Labs, which was acquired by IBM; and Webline Communications and Telebit Corporation, which were both acquired by Cisco. He has also held leadership positions at other rapidly growing technology companies. He began his career with PriceWaterhouseCoopers, where he became a Certified Public Accountant.

“Given Jumptap’s accelerating growth, Brian is an excellent addition to our leadership team,” said George Bell, Jumptap’s Chief Executive Officer. “His experience and track record speak for themselves, and he will be a great asset to our corporate development and finance endeavors.”

“I’m excited to be joining Jumptap as it continues its rapid growth as a leader in the mobile ad industry,” said Mr. Cohen. “I’m impressed with the company’s technology-focused approach, its use of data, and its drive to bring first-class solutions to its broad customer base.”

Jumptap has also named Lewis Rothkopf to the position of SVP of Partnerships, Network Development and Publisher Acquisition. Prior to Jumptap, Rothkopf oversaw AMP, a sell-side data and media management platform, for multi-screen company Collective. Previously, Rothkopf served as SVP of Network and Exchange at BrightRoll, where he built, scaled and managed the company’s industry leading video ad network, video ad exchange and mobile inventory businesses. Rothkopf also held senior roles at NBCUniversal, DoubleClick, which was acquired by Google, and LightningCast, which was acquired by AOL.

“Lewis and his team are charged with expanding our publisher and partnership strategy,” said Frank Weishaupt, Jumptap’s Chief Operating Officer. “Lewis’ knowledge of mobile, PC and video advertising, in addition to his industry presence and drive, will be great assets in a high growth, ever changing environment.” 

Cohen will be based in Jumptap’s Boston headquarters and Rothkopf will be based in Jumptap’s New York City office.

About Jumptap, Inc.

Jumptap, Inc. (www.jumptap.com) is the leading mobile audience targeting platform. Reaching 134 million mobile users in the U.S. and 206 million mobile users worldwide, Jumptap uses its extensive technology portfolio, as well as industry-first partnerships with more than 20 third-party data providers, to understand mobile audiences better than any other ad platform and provide intelligent targeting with scale. Through its large network of premium publishers and apps, constant campaign optimization and real-time bidding capabilities, Jumptap delivers the best ROI for advertisers and highest yield for publishers and developers. Jumptap has pioneered mobile advertising privacy standards and is committed to unlocking mobile opportunities for all parties through its ongoing industry research, such as its monthly MobileSTAT report. Visit http://www.jumptap.com and http://www.jumptap.com/blog for more information; join our Facebook community, follow us on Twitter at @Jumptap and check out our latest ads at the Jumptap Ad Gallery.

Media Veteran Brings Wealth of Relationships, Operating Experience to Top Mobile Ad Platform

Jumptap, Inc., the leader in targeted mobile advertising, announced today that it has appointed industry veteran Adam Chandler to SVP of Sales.

Chandler brings more than 14 years of digital media and advertising experience and joins Jumptap from the seed-stage VC firm Lerer Ventures, where he served as Executive in Residence. Previously, Chandler spent eight years at Yahoo! in a number of executive sales management positions. He was responsible for spearheading the company’s U.S. Hispanic advertising division, managing Yahoo’s U.S. revenue and advertising display partnerships, and last serving as Executive Director of Sales, overseeing Yahoo!’s off-network advertising partners, including eBay, AT&T, Walmart, and NBC/Telemundo. Chandler has also held executive leadership roles as Chief Revenue Officer at Martini Media, and President & Chief Revenue Officer of the men’s lifestyle company Thrillist.

“Adam’s wide range of experience and proven track record in generating revenue growth for both mature and start-up businesses is a perfect combination for Jumptap.  Jumptap is a larger-scale organization, but mobile requires a start-up energy as marketers are thirsty for new, innovative and creative ways to reach consumers,” said Frank Weishaupt, COO, Jumptap. “Adam is a tremendous industry talent and will help us capitalize on the deep technology and sales investments Jumptap made in 2012.”

Chandler joins at a time when Jumptap has brought several break-through ad products to the mobile market. Jumptap recently launched privacy-friendly, consumer-level mobile ad targeting — an industry-first – in part to help advertisers to distinguish between consumers intending to purchase a product and those who are just fantasy shopping. Additionally, Jumptap partnered with WPP’s online ad network 24/7 Media to develop cross-screen targeting for advertisers to reach the same users across Jumptap’s mobile network and 24/7 Media’s online network. Finally, Jumptap closed out the year with its 40^th issued patent.

“It was time to make the platform shift to mobile – consumers certainly have. Jumptap has made some incredible moves over the past year and I’m honored to be joining the company at this stage of the game,” said Adam Chandler, SVP, Sales, Jumptap. “While mobile is still early, all signs point to marketing budgets shifting in favor of the mobile consumer. The technology is there and brands have more buy-in.”

Chandler will be based in Jumptap’s New York City office.

Adam Chandler, SVP, Sales at Jumptap

About Jumptap, Inc.

Jumptap, Inc. (www.jumptap.com) is the leader in targeted mobile advertising. Reaching 134 million mobile users in the U.S. and 206 million mobile users worldwide, Jumptap uses its extensive technology portfolio, as well as industry-first partnerships with third-party data providers, to understand mobile audiences better than any other ad network and provide intelligent targeting with scale. Through its large network of premium publishers and apps, and constant campaign optimization, Jumptap delivers the best ROI for advertisers and highest yield for publishers and developers. Jumptap has pioneered mobile advertising privacy standards and is committed to unlocking mobile opportunities for all parties through its ongoing industry research, such as its Understanding Mobile Audience series and monthly MobileSTAT report. Visit http://www.jumptap.com and http://www.jumptap.com/blog for more information; join our Facebook community, follow us on Twitter at @Jumptap and check out our latest ads at the Jumptap Ad Gallery.

For More Information:

Christina Feeney, Jumptap
617.301.4178
christina.feeney@jumptap.com