Newsletter

Industry news

Jumptap Partnerships Offer Advertisers Largest Open Rich Media Platform

Our rich media offering is taking off!  We just announced industry-first partnerships with top mobile rich media providers: Celtra, Crisp Media, MediaLets and PointRoll.  These partnerships give Jumptap the widest reach of any independent ad network along with providing flexibility and simplicity to advertisers to execute their mobile rich media campaigns.   Jumptap CMO Paran Johar commented:

“Mobile rich media allows advertisers to maximize audience engagement with a truly personal medium.  Our platform agnostic open rich media platform makes its simple for advertisers. We’ve partnered with the top providers in mobile, allowing advertisers flexibility and the ability to run rich media anywhere on our network to achieve their ROI goals.”

Read the full press release here.

Jumptap Awarded Three New U.S. Patents

Our intellectual property portfolio continues to grow! This month we were awarded three new U.S. patents.  The company has a broad portfolio of issued patents.  Information on the two newest patents can be found at the following links:

• Patent Number 7,899,455 – Managing Sponsored Content Based on Usage History
• Patent Number 7,907,940 – Presentation of Sponsored Content Based on Mobile Transaction Event
• Patent Number 7,912,458 – Interaction analysis and prioritization of mobile content

Company

Jared Hand and Regina Sebring Join Team

We’ve had an exciting start to 2011 by welcoming 27 new members to the Jumptap team!  Most recently, Jared Hand joined us as Vice President of Sales and Regina Sebring as Vice President of Publisher Partnerships.  Sebring joins Jumptap from AudienceScience where she oversaw publisher relationships and business development.  Hand brings extensive digital sales experience to Jumptap, having led sales teams at top companies including Gorilla Nation and Clear Channel.

For more information on Regina Sebring and Jared Hand please visit www.jumptap.com/newstap or continue to our corresponding press release and Hand’s comments at ADOTAS.

Industry Events

CEO George Bell Presents at 4As’ Transformation

The goal of the AAAA’s “Transformation” is to influence how brands communicate, change how agencies think, and collaborate with the advertising industry.  Jumptap CEO, George Bell, shared his expert insights on how mobile can and will contribute to the evolution and growth of digital advertising.  In his 10-minute presentation, he unveiled the concept of “appendage media,” playing off of the idea that mobile is an extension of our hand; intuitive by nature and always at our fingertips.  He drove the point home by showing images of an infant playing with an iPhone.  Bell also touched on Jumptap’s initiative to integrate data into mobile advertising, empowering advertisers to more effectively engage their audiences.

Watch the video here: http://j.mp/geiW13

Game Developers Conference in Review

Jeremy Bass (Business Development) was on hand at GDC, letting developers know about our 90/90/90 promotion.  As the promotion took hold, several things became clear; most importantly that game developers are either exploring or fully committed to the freemium model.  By offering a free/lite ad-supported version of their game—they can grow their footprint and up sell users with additional levels and features.  Bass also emphasized the momentum of the smartphone summit, noting the quality and relevance of the high profile speakers.  The 90/90/90 promotion eases developers through the freemium transition, with an increased revenue share.  If you want a 90% revenue share for the next 90 days, reach out to jeremy.bass@jumptap.com to make sure you’re eligible as one of the first 90 developers!

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