There’s so much happening here at Jumptap… we wanted to share the latest news, innovations, events and promotions! Feel free to contact us if you’d like to learn more about what you’ve read or share your comments. This month’s topics include: Rich Media Partnerships | New Patents | Staffing Updates | CEO Bell at 4A’s | GDC | Hiring
Jumptap Partnerships Offer Advertisers Largest Open Rich Media Platform
Our rich media offering is taking off! We just announced industry-first partnerships with top mobile rich media providers: Celtra, Crisp Media, MediaLets and PointRoll. These partnerships give Jumptap the widest reach of any independent ad network along with providing flexibility and simplicity to advertisers to execute their mobile rich media campaigns. Jumptap CMO Paran Johar commented:
“Mobile rich media allows advertisers to maximize audience engagement with a truly personal medium. Our platform agnostic open rich media platform makes its simple for advertisers. We’ve partnered with the top providers in mobile, allowing advertisers flexibility and the ability to run rich media anywhere on our network to achieve their ROI goals.”
Jumptap Awarded Three New U.S. Patents
Our intellectual property portfolio continues to grow! This month we were awarded three new U.S. patents. The company has a broad portfolio of issued patents. Information on the two newest patents can be found at the following links:
Jared Hand and Regina Sebring Join Team
We’ve had an exciting start to 2011 by welcoming 27 new members to the Jumptap team! Most recently, Jared Hand joined us as Vice President of Sales and Regina Sebring as Vice President of Publisher Partnerships. Sebring joins Jumptap from AudienceScience where she oversaw publisher relationships and business development. Hand brings extensive digital sales experience to Jumptap, having led sales teams at top companies including Gorilla Nation and Clear Channel.
CEO George Bell Presents at 4As’ Transformation
The goal of the AAAA’s “Transformation” is to influence how brands communicate, change how agencies think, and collaborate with the advertising industry. Jumptap CEO, George Bell, shared his expert insights on how mobile can and will contribute to the evolution and growth of digital advertising. In his 10-minute presentation, he unveiled the concept of “appendage media,” playing off of the idea that mobile is an extension of our hand; intuitive by nature and always at our fingertips. He drove the point home by showing images of an infant playing with an iPhone. Bell also touched on Jumptap’s initiative to integrate data into mobile advertising, empowering advertisers to more effectively engage their audiences.
Watch the video here: http://j.mp/geiW13
Game Developers Conference in Review
Jeremy Bass (Business Development) was on hand at GDC, letting developers know about our 90/90/90 promotion. As the promotion took hold, several things became clear; most importantly that game developers are either exploring or fully committed to the freemium model. By offering a free/lite ad-supported version of their game—they can grow their footprint and up sell users with additional levels and features. Bass also emphasized the momentum of the smartphone summit, noting the quality and relevance of the high profile speakers. The 90/90/90 promotion eases developers through the freemium transition, with an increased revenue share. If you want a 90% revenue share for the next 90 days, reach out to firstname.lastname@example.org to make sure you’re eligible as one of the first 90 developers!
Jumptap is Hiring!
Got the brains to be in mobile advertising? Jumptap has more than 30 open positions at our Cambridge headquarters and many others around the country. We seek the best, brightest and most talented minds to join our team…check out opportunities in engineering, sales, marketing and more!
Opportunities are available for all experience levels ranging from recent grads to established professionals.