There’s so much happening here at Jumptap… we wanted to share the latest news, innovations, events and promotions! Feel free to contact us if you’d like to learn more about what you’ve read or want to share your comments. We’re always eager to get your feedback. This month’s topics include: Patents | IDEA | Predictions | Mobile Mindset | Hiring
Jumptap Adds 4 New Patents
Jumptap’s patent portfolio is expanding. The United States Patent Office just awarded us four new patents for a total of 10 issued patents relating to targeting and user interactions on mobile devices. The patents demonstrate Jumptap’s accelerating innovation in the fields of mobile commerce and advertising.
CEO George Bell commented “Technology will be a huge differentiator in mobile advertising. As brand marketers become more sophisticated in how they distribute digital campaigns, mobile ad platforms need to anticipate and deliver for them. These patents underscore our commitment to lead in technology and targeting, and will allow brands to be smart in the way they increase their mobile ad spending.”
For more information on our patents, please visit our blog.
Fireside Chat with Bell at IDEA Conference
CEO George Bell joined several business leaders for a chat at Gridley & Company, LLC’s IDEA Conference, on January 11, 2011. The discussion focused on the future of media, bouncing from content monetization to content consumption to status of online media companies. Bell made several key points, including an interesting view on WIRED’s claim that “The web is dead.” He said who cares if the web is dead? Consumers just want to access content, and that will always rely on a connection. So whether they’re wandering on the web or hitting a specialized app, they’re still consuming content.
Read more about the conference at Digital Journal or watch the video at Clypsyndicate.
Johar’s Predictions Resonate Across Industry Publications
We’re happy to announce that CMO Paran Johar’s predictions have been embraced industry wide! See his insights referenced in top outlets including the New York Times, Mobile Marketer and Digiday.
For a complete overview of Paran’s predictions, check out his article on Adotas.
Johar Shares Insights at Mobile Mindset
At Taco Bell’s Mobile Mindset, CMO Paran Johar was invited to highlight key mobile trends to an audience of brand advertisers and agency media planners. Johar delivered, elaborating on:
- 2010 mobile advertising and smartphone growth
- Location based advertising growing strength
- 2011 mobile industry predictions
If you missed it, check out the presentation here.
Jumptap is Hiring!
Got the brains to be in mobile advertising? Jumptap has more than 30 open positions at our Cambridge headquarters and even more around the country. We seek the best, brightest and most talented minds to join our team…check out opportunities in engineering, sales and more!