Speaking at the Mobile Ad Summit yesterday in New York, Matt Crowley, CMO, AT&T Interactive, briefly mentioned the new app during a larger discussion on how to target mobile consumers. Later that day, Crowley said the app, dubbed “YPmobile,” establishes dedicated top-of-page sponsored search inventory where it will deliver relevant promos for AT&T Interactive’s pay-per-call advertising clients, as well as its Yellowpages.com advertisers who pay to be featured.
