We’re thrilled to announce that Jumptap has been issued its 48th patent! That’s four dozen patents on the fourth anniversary of our first issuance (June 2009).
If Consumers Use It, Budgets Will Come: Jumptap Speaks at the MultiScreen Summit
By Kristin Ginty, Senior Events Marketing Specialist, Jumptap
Jumptap sponsored the MultiScreen Summit held in New York City this past week, and talk of the consumer shift to Cross-Screen behavior was heard ‘round the room. Jumptap CEO George Bell spoke on the “Committing to a MultiScreen Budget” panel alongside TapAd’s Are Traasdahl, Goldspot Media’s Srini Dharmaji, Undertone’s Anthony Iaffaldano and Mobiquity Networks’ Michael Trepeta. Moderator Michael Becker of the Mobile Marketing Association posed some interesting questions for panelists around brand connection, targeting and, obviously, budget. Here’s what the panel had to say.
A Mobile Player Promoting Data is Like a Bar Promoting Beer
Jumptap Campaigns Using A Variety of Targeting Methods
By Matt Duffy, VP of Marketing, Jumptap
Many mobile ad networks, DSPs, or audience platforms leverage third-party data in some capacity. Most agency people I talk to are sick of hearing about data because they feel like “everyone has it, so what’s the big deal”. And they’re right – just having the data is no longer big deal. What is the big deal? It’s when mobile players can use data for more than just targeting at the zip-code level. If your mobile partner is only bringing third-party data-driven zip-level targeting, they’re like a bar that only serves Coors Light.
How Agencies and Brands are Leveraging Cross-Screen
As soon as you wake up, you grab your iPhone to check the forecast for the day. Later on, you power up the laptop and sneak a peek to see if those sneakers you’ve been eyeing have finally gone on sale. That evening, you curl up with your iPad trying for that triple digit move on Words with Friends while watching the latest episode of Mad Men on TV.
Does this sound familiar?
How Advertisers Can Catch Up to Cross-Screen
Cross-screen targeting is taking the advertising industry by storm. At Internet Week New York, Jumptap COO Frank Weishaupt joined Nicolle Pangis, President at Real Media Group; Yale Cohen, VP Digital & Magazine Activations at Zenith; and Rachel Veiga, Advertising Manager at H&M to discuss the concept of device schizophrenia – consumers jumping from screen to screen – and how advertisers can successfully reach their audiences across screens.
Check out a video of the full panel and snippet highlights below.
How to Set Up a Campaign for Generating Mobile Leads
By Ted McNulty, Director of Performance Ad Sales, Jumptap
So you’re making the leap into generating mobile leads. You have your landing page, your strategy and your budget, but how should you actually set up your campaign? Mobile is much different from online, so you can’t just ‘copy & paste’ from your online checklist. Instead, consider these three steps.
4 Targeting Best Practices for Generating Mobile Leads
By Ted McNulty, Director of Performance Ad Sales, Jumptap
Mobile offers many unique targeting options not available on the web. Each of these targeting options can have a big impact on generating mobile leads. Direct response marketers relying too heavily on their online learnings often miss out on the best of what mobile has to offer. Make sure you consider these tried and true best practices for generating mobile leads.
Mobile Ads, COPPA and the New Children’s Privacy Rule
By David Kahan, SVP of Legal Affairs and Chief Privacy Officer, Jumptap
Is your web site or app directed at children? Do you register users, ask for age and allow access by children under 13? If so, effective July 1 you have some new legal obligations under the updated Children’s Online Privacy Protection Act (“COPPA”).
The Unification of Mobile Advertising: Mobile Media Upfront Panelists Weigh-In
By Nat Taylor, Digital Marketing Manager, Jumptap
Unification seemed to be the central theme of this year’s Mobile Media Upfront, held this past Monday in NYC. Right from the beginning, with Mondelez’s VP of Global Media and Consumer Engagement Bonin Bough, almost every discussion mentioned unifying campaigns and audiences across screens. Bough, who in 2012 made it a priority to allocate 10% of ad spend at Mondelez to mobile, kicked things off with the notion that “success = reach.” Then, with a series of questions, definitively proved that all of the attendees were frequent mobile users and therefore asserted that if campaigns aren’t mobile, they’re missing out on reach. Throughout the day, the rest of the 80+ speakers built on this point. We identified three central themes about unification.
4 Breakthrough Tips for Generating Mobile Leads
By Ted McNulty, Director of Performance Ad Sales, Jumptap
When it comes to generating mobile leads, many direct response marketers try to simply leverage their online strategy. If you have ever tried this, or worked on a team that has, you know it brings mixed results. Your customers use mobile in fundamentally different ways than they use their desktop computers, and your mobile strategy needs to reflect that. By making a few simple changes to your thinking, you can start generating more mobile leads right away. Here are some great ways to get started.
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