By Nat Taylor, Digital Marketing Manager, Jumptap

Unification seemed to be the central theme of this year’s Mobile Media Upfront, held this past Monday in NYC. Right from the beginning, with Mondelez’s VP of Global Media and Consumer Engagement Bonin Bough, almost every discussion mentioned unifying campaigns and audiences across screens. Bough, who in 2012 made it a priority to allocate 10% of ad spend at Mondelez to mobile, kicked things off with the notion that “success = reach.” Then, with a series of questions, definitively proved that all of the attendees were frequent mobile users and therefore asserted that if campaigns aren’t mobile, they’re missing out on reach. Throughout the day, the rest of the 80+ speakers built on this point. We identified three central themes about unification.

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Make way for mobile! Next week marks the beginning of Internet Week and the Mobile Media Upfront – events that connect the biggest and brightest players in the mobile and advertising ecosystems. Check out panels from Jumptap execs throughout the week:

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By Katie Majeski, Product Manager, Jumptap

Every year, billions of dollars are spent on TV ad campaigns. Isn’t it time you make those dollars work harder? Get the most out of your TV ads by adding mobile – the perfect campaign sidekick.

According to a recent Jumptap MobileSTAT, mobile usage peaks in the evening hours, which overlaps nicely with primetime TV viewing. By adding a mobile element, advertisers can take their campaigns a step beyond brand awareness to encourage store foot traffic, mobile purchases, social media sharing and enhanced brand connection, among other benefits.

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We’re happy to announce that the United States Patent and Trademark Office has officially issued Jumptap its 45^th patent.

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We’re pleased to announce the addition of three new rock stars to the Jumptap team!  VP of Human Resources Scott Chase, East Coast Sales Director Jon Cooke and West Coast Sales Senior Director Torrey Lincoln.

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We’re happy to announce a new partnership with eXelate, the leading smart data and analytics engine, to help advertisers deliver highly-targeted mobile ad campaigns by bringing PC-based online consumer behavioral and purchase data into the mobile realm and reach audiences across screens.

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By Kristin Ginty, Marketing Associate, Jumptap 

Jumptap attended the Mobile Media Summit this past Tuesday in L.A. and the resounding theme was cross-screen advertising. Brands and agencies like NBC Universal, Garage Team Mazda and Initiative agreed that targeting and delivering across screens are an advertising priority.

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By Shrikanth Mysore, Principal Research Scientist and Mark Menery, Associate Director of Account Service Management – Jumptap

When setting targeting parameters for advertising, most app developers include attributes such as category, operating system/version, Wi-Fi/carrier, phone vs. tablet, and screen size. While these are all important and relevant criteria, they may be useless if resulting traffic runs on an incompatible processor.

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