This year’s MediaPost Mobile Insider Summit brought together the industry’s biggest players to discuss the future of the medium and how to stay ahead of increasingly more active mobile consumers. Jumptap’s VP of Business Development Adam Towvim participated in a lively Bake-Off, presenting strategy for a fictional RFP. The panelists, who also included Julie Novack, SVP Mobile Solutions, Vibes Media and Stephanie Vautravers, Director of Mobile Sales, CNN, were first briefed by moderator Jordan Greene, Principal/Mobile Media, MellaMedia on the background of the fictional company and what it was looking to achieve in a mobile campaign.
- Drive downloads of a new checkout app for a national coffee chain, Café Forte
- Drive foot traffic past 12:00 p.m. and increase return buyers throughout the day
- Increase trackable sales
- Stay true to the brand
I had three screens going as I watched my Patriots lose the Super Bowl last night – HDTV, Samsung Galaxy Tab, and iPhone. Many others across the country took in the game with a mobile device in hand, “Shazaming” commercials on their smartphone, tweeting at a record pace, and, according to our graphic below, flooding mobile sports sites with traffic.
Data from the Jumptap network shows that traffic on our mobile sports channel took off after kickoff last night. This clear trend of multi-screen usage during sporting events, is one reason why ESPN is now calling mobile the “first screen.”
In 2007, the industry labeled mobile as the ‘third screen,’ making it sound like a stepchild to TV and online. Fast forward five years and countless new capabilities later, and mobile is now establishing its place as the ‘first screen.’
Jumptap January MobileSTAT Report Also Shows Latest iOS Garners Higher CTR than Android
CAMBRIDGE, MA. February 2, 2012 – If you didn’t get a tablet this holiday season, you may be one of the few. According to Jumptap, the leader in targeted mobile advertising, tablet network traffic jumped 229 percent over an average projected for the day after Christmas, based on historical network traffic. January 2, 2012 also saw a bump, with a 263 percentage traffic increase – most likely from recipients uploading holiday photos and getting familiar with their devices. In its newly released January MobileSTAT, Jumptap found that the Kindle Fire experienced the greatest tablet growth throughout December. The new device held 10 percent of tablet market share on December 1 and finished the year with 30 percent market share. This year-end surge suggests a 2012 trend for lower-priced tablets.
Candidates aren’t the only ones using mobile for the primaries. Mobile users in South Carolina took to their phones in droves last Saturday – many to check the standing and results of the state’s primary election. We took a look at the Jumptap network traffic for the day, and saw significant spikes within the ‘News’ channel. As you can see in the graph below, there was a 40% increase in traffic between 10:00 and 10:30 p.m. as compared to an average day during that same timeframe. Closing in on the midnight hour, there was a 66% increase in traffic as compared to an average day. With the late evening announcement of the primary results, we can assume users were anxiously checking their smartphones for the news.
Veteran Ad Network Leader Adds Technical Depth
CAMBRIDGE, MA. January 19, 2012 – Jumptap, the leader in targeted mobile advertising, today announced that Bob Hammond has joined the company as Chief Technology Officer. Hammond will oversee engineering and technology efforts for the company, with a focus on scaling all aspects of Jumptap’s platform and extending the company’s lead in mobile audience targeting.
Today marks Jumptap’s seventh year! With our unique targeting technology, expanding mobile reach, and continuous effort to educate the market, we are proud to be a leader in this growing mobile advertising industry. We added more than 70 talented Jumptappers to the team in 2011 and look forward to another year of progress and success.
85% of mobile devices will be web-enabled by next year. More than you thought, huh? As a marketer or advertiser, want to make sure your websites and campaign efforts are mobile friendly? Join us as our own Matt Duffy, VP of Marketing presents at the free HubSpot Mobile Marketing workshop webinar tomorrow at 12:00 p.m. ET.
Get dialed-in to the latest trends in affiliate mobile marketing at tomorrow’s Mobile Interact Event in Las Vegas, NV. We’re partnering with Neverblue Mobile to bring together top affiliate mobile marketing and advertising players to discuss proven strategies and ‘what’s next’ for 2012. Limited seating available, so email for your tickets today!
Who: Affiliate marketers and advertisers
What: The Mobile Interact Event, sponsored by Jumptap and Neverblue Mobile
When: Saturday, January 7, 2012 at 7:00 – 10:00 p.m. PT
Where: Caesar’s Palace, Las Vegas, NV; Roman III Room
Ad Network Report Also Shows 27% Spike in Angry Bird Traffic on Black Friday
CAMBRIDGE, MA. January 5, 2011 – The red-hot Amazon Kindle Fire turned heads in late 2011, and according to Jumptap, the leader in targeted mobile advertising, network traffic to the device jumped 270 percent in the last week of November. In its newly released November MobileSTAT report, Jumptap found that Seattle, WA was the US city that warmed up to the Kindle Fire fastest; an estimated 1 out of every 124 residents was using the tablet. Seattle is home to Amazon, so it was little surprise that 20 percent of Fire traffic came from within one mile of headquarters. Other cities with the highest penetration of Kindle Fires included San Francisco, Denver, Atlanta and Phoenix.