Creative Guidelines

Jumptap follows the MMA creative quidelines, please see below for detailed information by section:

• Section 1: Standard Mobile Creative Guidelines for Display
• Section 2: 3^rd Party Ad Specifications
• Section 3: iPhone Interstitial Guidelines
• Section 4: Self-service Advertisers
• Section 5: Turn Around Times

You may also download a PDF version of this document.

Banner Type Banner	Example Handsets	Creative Specifications*
iPhone Optimized	Apple iPhone / iTouch	320x50 pixels *Exceptions: 300x50 for Sudoku, Webworks & Currency <5 KB for basic banners <7.5 KB for enhanced banners .gif, .png, .jpg
X‐Large Banner	Palm Treo 700p, Nokia E70, Apple iPhone/iTouch, Google G1	300x50 pixels <5 KB for basic banners <7.5 KB for enhanced banners .gif, .png, .jpg
Large Banner	Samsung MM‐A900, LG VX‐8500 Chocolate	216x36 pixels <3 KB for basic banners <4.5 KB for enhanced banners .gif, .png, .jpg
Medium Banner	Motorola RAZRs, LG VX‐8000, Motorola ROKR E1	168x28 pixels <2 KB for basic banners <3 KB for enhanced banners .gif, .png, .jpg
Small Banner	Motorola V195	120x20 pixels < 1k KB for basic banners <1.5 KB for enhanced banners .gif, .png, .jpg
Text or Call to Action for banners	Any	Text, accented characters 24 characters X‐Large 18 characters Large 12 characters Medium 10 characters Small
Banner w/ Call To Action	Greater than WAP 1.0	Text, accented characters. Banner & Text requirements <3K for basic banners
Exceptions:	Running on Virgin or Boost	Small: 112x20 pixels Medium: 167x20 pixels Large: 215x34 Pixels X‐Large: 305x64 Pixels
Other	Rich Media & Annimated banners	Please contact your sales representative for additional information.

3rd Party Ad Specifications
Platforms accepted	Dart & Atlas *Other platforms may be accepted, please ask for additional information.
Ad Formats	Banner & Banner with Call to Action
Dart Supported Actions	Click‐to‐Wap We currently support one image tag and one click command If rotating creative, can only support one click command and one CTA
Atlas Supported Actions	Click‐to‐Wap We currently support one view URL and one click URL If rotating creative, can only support one click url and one CTA
Tag Formats	Standard image tags *We do not support iFrame or Javascript tags
Combo Ads	Call‐to‐action text must be hosted by Jumptap
Exceptions	Some sites do not accept 3rd party tags, please speak with your sales representative if you would like to run 3rd party tags.

iPhone Interstitial ‐Specs
Size	Maximum of 320x415 pixels, should allow for smaller ads to center them
Weight	Maximum of 20K
Position	The ad will be centered with a solid background (for ads smaller than 320x415). The ad will be displayed in portrait or landscape orientation. For landscape orientation, ads larger than 300x300 will have some portion obscured.
Behavior	An interstitial may be displayed upon application load or between screens or levels within an application. A button will be presented to allow the user to skip the interstitial. The interstitial will be automatically dismissed after 5 seconds if the user has not clicked on it.
Click Actions	Click‐to‐website, Click‐to‐video, Click‐to‐AppStore, Click‐to‐iTunes, Click‐to‐map, Click-to‐call, Click‐to‐YouTube Interstitials support a single click action.
Exceptions	Cannot run on Pinch

iPhone Rich Media ‐Ad Specs
Type	Jumptap Slider™ ad
Behavior	A 50x50 creative slides in from right‐to‐left and ends up flush with the left side of the screen. The 270x50 image fades in after the first image has slid to the left.
Size	2 images. 50x50px and 270x50px. .jpg, .gif, .png
Weight	50x50 ‐5K 270x50 ‐15K
Click Actions	Click‐to‐website, Click‐to‐video, Click‐to‐App Store, Click‐to‐iTunes, Click‐to‐map, Click-to‐call, Click‐to‐Youtube
Exceptions	Ads can only be displayed within applications that have integrated with Jumptap's iPhone SDK or web sites certified to work with Jumptap's rich media ads.

iPhone Rich Media ‐Ad Specs
Type	Jumptap Gallery™ ad
Behavior	A single creative appears with arrows on its left & right side. The user can swipe right or left to reveal additional images. The images move along with the user's touch in an iTunes Coverflow‐like manner.
Size	3 images 240x50px. .jpg, .gif, .png
Weight	Each image ‐10K. Total 30K.
Click Actions	Click‐to‐website, Click‐to‐video, Click‐to‐App Store, Click‐to‐iTunes, Click‐to‐map, Click¬to‐call, Click‐to‐YouTube. The gallery ad supports a single click action.
Exceptions	Ads can only be displayed within applications that have integrated with Jumptap's iPhone SDK or web sites certified to work with Jumptap's rich media ads.

iPhone Rich Media ‐Ad Specs
Type	Jumptap Windowshade ad
Behavior	A 320x50 banner appears with an 'Open' or 'More' button on the right hand side. When the user clicks the button, the ad expands to its full size. The user can click on the body of the ad to enable the click action or can click on the 'Close' button to return the ad to its original size. Closed: Open:
Size	1 image 320x300px .jpg, .gif, .png The top 320x50px portion of the creative is the unexpanded banner. The bottom 320x250 portion is the rest of the expanded creative. The banner portion must contain an 'Open', 'Expand' or similar button image in the right hand side of the banner. The expanded portion must contain a 'Close' button image in the top right corner. The call‐to‐action for the click is a 277x34 pixel rectangle with the upper left corner located 200 pixels from the top of the image and 20 pixels from the left. For expandable ads that support multiple click actions or that need a different clickable area, please contact Jumptap.
Weight	20K
Click Actions	Click‐to‐website, Click‐to‐video, Click‐to‐App Store, Click‐to‐iTunes, Click‐to‐map, Click-to‐call, Click‐to‐YouTube.
Exceptions	Ads can only be displayed within applications that have integrated with Jumptap's iPhone SDK or web sites certified to work with Jumptap's rich media ads.

Banner Type	Specs	Text Action
Small: 120x20 up to 1KB Medium: 168x28 up to 2KB Large: 216x36 up to 3KB Xlarge: 300x50 up to 5KB	.gif, .png, .jpg, .bmp No animation	Direct to URL SMS landing page Phone call launch e‐mail capture Marketing Message
iPhone: 320x50 up to 5KB	.gif, .png, .jpg, bmp No animation	Direct to URL Audio Video App Store Phone call iTunes Maps
Text	Specs	Text Ation
Small: 16x16 Medium: 20x20 Large: 25x25		Dirct to URL SMS landing page Phone call launch e‐mail capture Marketing Message
Text Action	Descriptionn	Line Titles and Characters
Direct to URL	Send a mobile user to your mobile website.	Display URL ‐30 char. Destination URL ‐250 char.
SMS landing page	Use an SMS landing page to have a mobile user sign up for your shortcode programs. A mobile user is presented with the details of your offer and can participate by launching an SMS. NOTE: Not all carriers support integrated SMS launching, in those cases JumpTap renders instructions on how to participate in your shortcode program.	Landing page title ‐30 char. Landing page description ‐250 char. Image URL ‐250 char. SMS Text ‐30 char. Shortcode ‐20 char.
Phone call launch	Deliver a brief marketing message and generate a phone call to a domestic phone number. A mobile user is presented with the option of clicking on a phone number link to call you.	Landing page title ‐30 char. Landing page description ‐250 char. Image URL ‐250 char. Your e‐mail address ‐250 char.
E‐mail capture	Deliver a brief marketing message and capture an email address from a mobile user. Jumptap will forward the mobile user's email address to you.	Landing page title ‐30 char. Landing page description ‐250 char. Image URL ‐250 char. Your e‐mail address ‐250 char.
Text Action	Description	Line Titles and Characters
Marketing message	Deliver a marketing message to a mobile user.	Landing page title ‐30 char. Landing page description ‐250 char. Image URL ‐250 char.
Audio	Send a mobile user to your audio. **Must be playable through Quicktime	Audio URL ‐250 char.
Video	Send mobile user to your video **YouTube videos must be playable by iPhone. Other videos must be playable in Quicktime.	Video URL ‐250 char.
App store	Send a mobile user to your AppStore download site.	AppStore URL ‐250 char.
Phone call	Send a mobile user to call you directly. Appropriate country codes must be entered for the country being targeted.	Your phone number ‐250 char.
iTunes	Send a mobile user to your iTunes download site. To create an iTunes link, go to: iTune Maker: http://www.apple.com/itunes/linkmaker/faq/	iTunes URL ‐250 char.
Maps	Enter in address, location, landmark or other keywords to determine a location on a map.	Location‐250 char.

Turn Around Times
Standard Creative	24‐48 business hours
3rd Party Tags	24‐48 business hours
Non‐Standard Creative	May require additional time to process, will be reviewed on an ad hoc basis.
Exceptions	If more time is needed to process creative, Jumptap will respond as soon as possible with a timeline or request for changes needed. Please note: Jumptap reserves the right to refuse or reject any creative at any time and for any reason; make exceptions to this policy on a case‐by‐case basis at any time; as well as to make changes and add to this policy at any time and for any reason.