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Creative Guidelines



creative guidelines



Jumptap follows the MMA creative quidelines, please see below for detailed information by section:




section 1: standard mobile creative guidelines for display



Banner Type Banner Example Handsets Creative Specifications*
iPhone Optimized Apple iPhone / iTouch
  • 320x50 pixels
  • *Exceptions: 300x50 for Sudoku, Webworks & Currency
  • <5 KB for basic banners
  • <7.5 KB for enhanced banners
  • .gif, .png, .jpg
X‐Large Banner Palm Treo 700p, Nokia E70, Apple iPhone/iTouch, Google G1
  • 300x50 pixels
  • <5 KB for basic banners
  • <7.5 KB for enhanced banners
  • .gif, .png, .jpg
Large Banner Samsung MM‐A900, LG VX‐8500 Chocolate
  • 216x36 pixels
  • <3 KB for basic banners
  • <4.5 KB for enhanced banners
  • .gif, .png, .jpg
Medium Banner Motorola RAZRs, LG VX‐8000, Motorola ROKR E1
  • 168x28 pixels
  • <2 KB for basic banners
  • <3 KB for enhanced banners
  • .gif, .png, .jpg
Small Banner Motorola V195
  • 120x20 pixels
  • < 1k KB for basic banners
  • <1.5 KB for enhanced banners
  • .gif, .png, .jpg
Text or Call to Action for banners Any
  • Text, accented characters
  • 24 characters X‐Large
  • 18 characters Large
  • 12 characters Medium
  • 10 characters Small
Banner w/ Call To Action Greater than WAP 1.0
  • Text, accented characters. Banner & Text requirements
  • <3K for basic banners
Exceptions: Running on Virgin or Boost
  • Small: 112x20 pixels
  • Medium: 167x20 pixels
  • Large: 215x34 Pixels
  • X‐Large: 305x64 Pixels
Other Rich Media & Annimated banners Please contact your sales representative for additional information.


section 2: 3rd party ad specifications



3rd Party Ad Specifications
Platforms accepted Dart & Atlas *Other platforms may be accepted, please ask for additional information.
Ad Formats Banner & Banner with Call to Action
Dart Supported Actions Click‐to‐Wap We currently support one image tag and one click command If rotating creative, can only support one click command and one CTA
Atlas Supported Actions Click‐to‐Wap We currently support one view URL and one click URL If rotating creative, can only support one click url and one CTA
Tag Formats Standard image tags *We do not support iFrame or Javascript tags
Combo Ads Call‐to‐action text must be hosted by Jumptap
Exceptions Some sites do not accept 3rd party tags, please speak with your sales representative if you would like to run 3rd party tags.


section 3: iphone interstitial guidelines



iPhone Interstitial ‐Specs
Size Maximum of 320x415 pixels, should allow for smaller ads to center them
Weight Maximum of 20K
Position The ad will be centered with a solid background (for ads smaller than 320x415). The ad will be displayed in portrait or landscape orientation. For landscape orientation, ads larger than 300x300 will have some portion obscured.
Behavior An interstitial may be displayed upon application load or between screens or levels within an application. A button will be presented to allow the user to skip the interstitial. The interstitial will be automatically dismissed after 5 seconds if the user has not clicked on it.
Click Actions Click‐to‐website, Click‐to‐video, Click‐to‐AppStore, Click‐to‐iTunes, Click‐to‐map, Click-to‐call, Click‐to‐YouTube Interstitials support a single click action.
Exceptions Cannot run on Pinch
iPhone Rich Media ‐Ad Specs
Type Jumptap Windowshade ad
Behavior A 320x50 banner appears with an 'Open' or 'More' button on the right hand side. When the user clicks the button, the ad expands to its full size. The user can click on the body of the ad to enable the click action or can click on the 'Close' button to return the ad to its original size.

Closed: Open:
Size 1 image 320x300px .jpg, .gif, .png The top 320x50px portion of the creative is the unexpanded banner. The bottom 320x250 portion is the rest of the expanded creative. The banner portion must contain an 'Open', 'Expand' or similar button image in the right hand side of the banner. The expanded portion must contain a 'Close' button image in the top right corner. The call‐to‐action for the click is a 277x34 pixel rectangle with the upper left corner located 220 pixels from the top of the image and 20 pixels from the left. For expandable ads that support multiple click actions or that need a different clickable area, please contact Jumptap.
Weight 20K
Click Actions Click‐to‐website, Click‐to‐video, Click‐to‐App Store, Click‐to‐iTunes, Click‐to‐map, Click-to‐call, Click‐to‐YouTube.
Exceptions Ads can only be displayed within applications that have integrated with Jumptap's iPhone SDK or web sites certified to work with Jumptap's rich media ads.


section 4: self-service advertisers



Banner Type Specs Text Action
All Devices:
Small: 120x20 up to 1KB
Medium: 168x28 up to 2KB
Large: 216x36 up to 3KB
Xlarge: 300x50 up to 5KB
  • .gif, .jpg, .bmp
  • Animated banners can be uploaded; and should not employ more than three rotations. Animation must utilize gif format (flash is not supported).
  • Direct to URL
  • SMS landing page
  • Phone call launch
  • e‐mail capture
  • Marketing Message
iPhone Specific:
Medium Rectangle: 300x250 up to 4KB
Extra Large: 320x50 up to 5KB
  • .gif, .jpg, bmp
  • Animated banners can be uploaded; and should not employ more than three rotations. Animation must utilize gif format (flash is not supported).
  • Direct to URL
  • Audio
  • Video
  • App Store
  • Phone call
  • iTunes
  • Maps
iPad specific:
Leaderboard: 728x90 up to 40KB
Medium Rectangle: 300x250 up to 40KB
  • .gif, .jpg, bmp
  • Animated banners can be uploaded; and should not employ more than three rotations. Animation must utilize gif format (flash is not supported).
  • Direct to URL
  • Audio
  • Video
  • App Store
  • Phone call
  • iTunes
  • Maps
Text Specs Text Ation
Small: 16x16
Medium: 20x20
Large: 25x25
  
  • Dirct to URL
  • SMS landing page
  • Phone call launch
  • e‐mail capture
  • Marketing Message
Text Action Descriptionn Line Titles and Characters
Direct to URL Send a mobile user to your mobile website.
  • Display URL ‐30 char.
  • Destination URL ‐250 char.
SMS landing page Use an SMS landing page to have a mobile user sign up for your shortcode programs. A mobile user is presented with the details of your offer and can participate by launching an SMS. NOTE: Not all carriers support integrated SMS launching, in those cases JumpTap renders instructions on how to participate in your shortcode program.
  • Landing page title ‐30 char.
  • Landing page description ‐250 char.
  • Image URL ‐250 char.
  • SMS Text ‐30 char.
  • Shortcode ‐20 char.
Phone call launch Deliver a brief marketing message and generate a phone call to a domestic phone number. A mobile user is presented with the option of clicking on a phone number link to call you.
  • Landing page title ‐30 char.
  • Landing page description ‐250 char.
  • Image URL ‐250 char.
  • Your e‐mail address ‐250 char.
E‐mail capture Deliver a brief marketing message and capture an email address from a mobile user. Jumptap will forward the mobile user's email address to you.
  • Landing page title ‐30 char.
  • Landing page description ‐250 char.
  • Image URL ‐250 char.
  • Your e‐mail address ‐250 char.
Text Action Description Line Titles and Characters
Marketing message Deliver a marketing message to a mobile user.
  • Landing page title ‐30 char.
  • Landing page description ‐250 char.
  • Image URL ‐250 char.
Audio Send a mobile user to your audio. **Must be playable through Quicktime
  • Audio URL ‐250 char.
Video Send mobile user to your video **YouTube videos must be playable by iPhone. Other videos must be playable in Quicktime.
  • Video URL ‐250 char.
App store Send a mobile user to your AppStore download site.
  • AppStore URL ‐250 char.
Phone call Send a mobile user to call you directly. Appropriate country codes must be entered for the country being targeted.
  • Your phone number ‐250 char.
iTunes Send a mobile user to your iTunes download site. To create an iTunes link, go to: iTune Maker: http://www.apple.com/itunes/linkmaker/faq/
  • iTunes URL ‐250 char.
Maps Enter in address, location, landmark or other keywords to determine a location on a map.
  • Location‐250 char.


section 5: turn around times



Turn Around Times
Standard Creative 24‐48 business hours
3rd Party Tags 24‐48 business hours
Non‐Standard Creative May require additional time to process, will be reviewed on an ad hoc basis.
Exceptions If more time is needed to process creative, Jumptap will respond as soon as possible with a timeline or request for changes needed. Please note: Jumptap reserves the right to refuse or reject any creative at any time and for any reason; make exceptions to this policy on a case‐by‐case basis at any time; as well as to make changes and add to this policy at any time and for any reason.


section 6: video ad guidelines



Video Ad Guidelines
Video Length
  • 15 seconds for pre-app/in-app/after video viewing/Talk2Me
  • 30 second video plays upon request only
  • 15 to 30 seconds for tap-to-video and click-to-video
File Type Any file, any format with 16:9 aspect ratio
File Size <2MB
Devices Supported iPhone, Android, Palm Pre, BlackBerry
Setup Time 3-5 business days