account:
News & Events
events
Mobile Upfront
Location:
Angel Orensanz Foundation of the Arts, 172 Norfolk Street New York, NY
Date(s): 17.3.10
digiday:MOBILE
Location:
The Renaissance Hotel, Hollywood, CA
Date(s): 8.3.10
Mobile World Congress 2010 (3GSM Barcelona)
Location:
Barcelona, Spain
Date(s): 15.2.10 - 18.2.10
http://www.mobileworldcongress.com/index.htm
iMedia Brand Summit
Location:
JW Marriott Las Vegas Resort, Las Vegas, NV
Date(s): 7.2.10 - 10.2.10
Jumptap is a Spolight Sponsor of the 2010 iMedia Brand Summit.
http://www.imediaconnection.com/summits/24991.asp
ANA Brand Management
Location:
ANA Headquarters, 708 Third Avenue 33rd Floor, New York, NY 10017
Date(s): 28.1.10
(11:00-12:00pm)
There are many myths about mobile planning: "nobody ever clicks," "it's just for kids," "there's no sizeable audience on the mobile internet," "planning mobile is just too darn difficult." It's not as hard as you think! Join Jumptap CMO Paran Johar as he explodes these myths and shows how you can successfully plan mobile. Jumptap will highlight case studies on the successful and not so successful campaigns, compare and contrast stand alone mobile versus integrated campaigns, explore targeting (contextual, behavioral, demographic) and how to integrate a mobile advertising buy into your overall plan.
Speaker: Paran Johar, CMO - Jumptap
http://www.ana.net/committees/commmtg/BRAN-JAN10
Webinar - Mobile Advertising: Up close and personal with today’s consumers
Location:
http://www.iab.net/member_center/1524/member_seminars
Date(s): 13.1.10
Mobile Advertising: Up close and personal with today’s consumers
In today’s highly competitive market, it’s essential to anticipate and respond rapidly to consumer demand. Brands need to take advantage of the channels consumers use most to gather information, engage, communicate and buy. And now there’s no doubt about it. Mobile left its indelible mark on 2009, paving the way for a momentous 2010. You have the chance to learn from the early adopters; explore, innovate and do things that nobody else has ever done. Learn from the experts on how to reach a broad demographic of consumers in creative news ways with measurable results.
Attend this webinar and learn about:
- The latest in device and mobile tracking trends
- Smartphones (iPhone, Android and Blackberry) what’s right for whom
- Apps – should you build, buy or sponsor
- Differences in reporting and conversion metrics
- Clicks versus engagement and what really matters
- How unique levels of targeting and rich media ad units dramatically increase responses
- What’s next in creative standards and guidelines.
Speakers: Evan Krauss, Global SVP, Ad Sales & Business Development, JumpTap
JP Morgan Mobile Advertising Breakfast - 8:00AM
Location:
New York, NY
Date(s): 13.1.10
Mobile Advertising Panel
Mobile advertising industry executives discuss the current state and future of mobile. Panelists include:
- Vishal Gurbuxani, CEO, Mobclix
- Alec Andronikov, CEO, Mobvoxx
- Ariel Maislos, CEO, Pudding Media
- Evan Krauss, Global Senior Vice President Advertising Sales and Business Development, Jumptap
http://www.jpmorgan.com/pages/jpmorgan
Information, Marketing, Internet, Financial Technology, and Outsourcing Services Conference
Location:
Jumeirah Essex House, New York, NY
Date(s): 12.1.10
Mobile Panel
2:35PM - 3:20PM - Tivoli - 2nd Floor
Moderator:
- Don Peppers, Founder, Peppers & Rogers Group
Participants:
- Zaw Thet, CEO, 4INFO, Inc.
- Boris Fridman, CEO, Crisp Wireless, Inc.
- Dan Olschwang, President & CEO, Jumptap
- John Zieser, CDO, Meredith Corporation
- Carl Howe, Director, Anywhere Consumer Research Yankee Group Research, Inc.
digiday: APPS
Location:
The Renaissance Hotel, Hollywood,CA
Date(s): 10.12.09
Customer Conversations: Are Apps A Shout Out or a Deep Discussion
2:45pm on Thursday, December 10th, 2009
How are today’s marketers using mobile and social apps and new digital platforms to reach the customer in innovative and interesting ways? Marketers, brands, studios and agencies share their experience and data.
Speakers:
- Frank Barbieri, CEO, Transpera
- Mark Levien, Executive Director of Digital Marketing Home Entertainment, 20th Century Fox
- Eric A. Litman, Chairman & CEO, Medialets
- Adam Soroca, Chief Product Officer, Jumptap
http://www.digidayapps.com/overview/
Mobile Marketing Forum: Los Angeles
Location:
Sheraton Downtown Los Angeles
Date(s): 17.11.09
Rich Media, Application Advertising, and the evolution of the mobile channel for the Entertainment industry
How are media companies successfully monetizing their apps with ads? Developers can make the phone respond to vibrations, location, shaking, time, and more. What features have NOT been used yet?
Moderator: Pete Distler: CEO, Mobi AdSales, LLC
Panelists:
- Ujjal Kohli: CEO, Rhythm NewMedia
- Eric Litman: Chairman & CEO, Medialets
- Paran Johar: CMO, Jumptap
- Soren Schafft: General Manager, Americas, FOX Mobile Distribution
http://mobilemarketingforum.com/?q=node/741
Blackberry® Developer Conference
Location:
Marriott Marquis in San Francisco, CA
Date(s): 9.11.09 - 12.11.09
Booth: 402
http://www.blackberrydeveloperconference.com
ad:tech New York
Location:
JAVITS CENTER, NEW YORK
Date(s): 4.11.09 - 5.11.09
Booth: Mobile Mix Pavilion #8
Mobile Advertising Immersion--Takeaways from a Living Case Study
Wednesday, November 04, 2009 12:00 PM -12:50 PM
At ad:tech San Francisco this past April, one lucky brand was awarded a turnkey free mobile advertising immersion program worth more than $55,000. The goal of the program was designed to showcase the ease in launching a mobile marketing campaign and demonstrate the overall effectiveness of mobile advertising. Join executives from Jumptap, iLoop Mobile, InsightExpress, Hardee’s and their agency, Mendelsohn Zien Advertising, for a close-up look at the real-world trials and tribulations of what it took to get the mobile side of a comprehensive integrated campaign up and running—from creative to site development, media planning, execution and measurement. This group pulled it all together in less than 4 weeks and will divulge what really goes on behind those dazzling case-study presentations.
MODERATOR:Jack Philbin, Founder and President, Vibes Media
PANELISTS:
- Paran Johar, CMO, Jumptap
- Michael Ahearn, VP, Marketing + Communications, iLoop Mobile
- Joy Liuzzo, Director of Marketing and Mobile Research, InsightExpress
- Cathy Kellner-Diaz, Group Account Director, Mendelsohn Zien Advertising LLC
http://www.ad-tech.com/ny/adtech_new_york_speakers.aspx?Spkid=1838
OMMA Mobile LA
Location:
Hyatt Regency Century Plaza in LA
Date(s): 29.10.09
GroupM Search gets together with industry partners and peers to share with the audience 10 important topics facing mobile marketers. Issued covered will be the challenges and opportunities facing clients, platform developers, mobile search strategists, search engines, telecom providers and advertisers as they pertain to mobile marketing -- from campaign development to strategy and execution. How can all parties deliver compelling opportunities for brands and the ultimate mobile experience for consumers?
Moderator: Chris Copeland, CEO, GroupM Search, The Americas
Roundtable Panelists:
- Doug McMillen, National Mobile Search Specialist, Microsoft
- Michael Collins, CEO, Joule
- Paran Johar, Chief Marketing Officer, JumpTap
- Tim Lagrone, Mobile Search Tactical Lead, Outrider
- Marc Freed-Finnegan, New Business Development, Google
Oh, No. Not Again! Will Mobile Ad Networks Make or Break Mobile Content?
Here we go again. Just as they do online, major media are starting to complain that the mobile ad networks are depressing CPMs, commoditizing ad inventory, and making it impossible for publishers to generate the revenue they need to create robust mobilized content. And yet, few sales staffs on the publisher side have the expertise or the incentive to sell mobile on their own. Publishers remain dependent on the mobile nets to rep the sites and fill the inventory. Is the mobile ad environment evolving any differently than it has online? Will the revenue from this channel be enough to finance standalone content operations or will publishers have to migrate away from the ad network model in order to monetize mobile fully?
Moderator: Kevin Ryan, CMO, WebVisible
Panelists
- David Gwozdz, CEO, Mojiva
- Paran Johar, CMO, JumpTap
- Jeff Litvack, GM, Mobile & Emerging Products, The Associated Press
- Tony Nethercutt, VP of Sales, AdMob
- Josh Schoenberg, Director of Business Development, The Weather Channel Interactive
Webinar - Mobile Advertising: Effectively target & measure your campaigns
Location:
Date(s): 13.10.09
Webinar - Mobile Advertising: Effectively target & measure your campaigns
Mobile advertising is an essential part of every marketing campaign. Now that more people are using their mobile devices to browse the web, you have a unique opportunity to engage them in a highly personal way. Mobile offers click-thru-rates (CTR) 10 times higher than traditional online advertising and the unique ability to effectively target a broad demographic of consumers.
Here’s what you’ll learn from the webinar:
* Trends in mobile usage
* Diversity of consumers online
* Mobile reach, efficiency and returns
* iPhone’s unique advertising advantages
* How to set up effective campaigns
* How targeting dramatically increase response rates
* The complexities of identification on mobile
* How to get accurate, independent measurement of campaigns – ROI & conversion rates
* Quick reactions from real-time data
* Case studies
Register today and learn from the mobile experts, Jumptap and Bango about this highly effective medium and how to attain measureable results and generate more revenue!
Mobile Advertising Summit
Location:
Times Center Hall , NYC
Date(s): 22.9.09
Jumptap is proud to sponsor the first ever Mobile Advertising Summit held in conjunction with Advertising Week!
Moderated by Jumptap's CMO, Paran Johar - This day long total immersion program explores the very latest in “All things mobile.” Hear from leading practitioners in mobile advertising, content & technology. The ultimate thought leadership destination for the industry with a laser focus on monetization; best practices; and growing the business of mobile. Visit www.mobileadsummit.com for more details.
http://mobileadsummit.com/mas_agenda.html
MetaPlaces: How to Monetize and Data Services
Location:
Crowne Plaza Hotel San Jose
Date(s): 22.9.09 - 23.9.09
September 23: 2.30 Mobile local searching for perfection
* How to get in the search market and stay there: Will Internet search powerhouses lead the way on mobile or can others carve their niche?
* How to create the ecosystem to support profitable local ad models
* How to adapt web content for mobile applications and local advertising
* As mobile search boxes multiply, who will ultimately access the search (targeting) data?
* How to get the optimum result from mobile searches by compiling data sets
Moderator: Rob Groot, Principal, Evident Strategies
Greg Sterling, Editor, Local Mobile Search
Jorey Ramer, Founder and Vice President of Corporate Development, JumpTap
Kenn Raaf, Mobile Advertising, Search & Commerce Business Development, Boost Mobile
Tom Wailes, Senior Director, local product & design, Yahoo!
http://www.thewherebusiness.com/metaplaces/agenda.shtml
OMMA Global
Location:
New York Marriott Marquis
Date(s): 21.9.09
With the use of smart phones skyrocketing, mobile search has become a part of everyday life for many consumers. But people search differently through their cell phone than they do from their desktop. Searches for local listings, content, and information trump commercial queries. So what are the opportunities available to marketers today through mobile search? Web giants like Google, Yahoo and Microsoft are fighting to extend their market share onto phones, while endemic providers build a new generation of search input that challenge the classic search box. How can marketers leverage local search through innovative iPhone apps, voice, GPS, and the G1 bar code product search? How do mobile search providers like Cha Cha and Medio change the game? These questions and more will be addressed by our expert panel.
Moderator Rob Griffin, SVP, Director of Search, Data and Analytics, Media Contacts US
Panelists Tim Grace, Senior Manager, Consumer Products, Apartments.com
Diana Pouliot, Director, Mobile Advertising, Google
Raj Kapoor, Global Director, Product Planning & Marketing, Mobile Advertising, Microsoft
Matthew Greitzer, VP, Search Marketing, Razorfish
Jorey Ramer, Founder and VP of Corporate Development, Jumptap
Wireless Technology Forum General Meeting
Location:
Ashford Club, Atlanta Georgia
Date(s): 17.9.09
WTF General Meeting, Thursday, September 17, 6-8 pm, Ashford Club
Topic: Where is the Money in Mobile Content?
Description: There is a ton of content that is delivered to mobile devices such as ring tones, ring back tones, mobile music, photos, text, news, weather, sports and financial information. A number of companies have made arrangements with content publishers to deliver content to mobile users. Most typically, these mobile content companies install servers inside the wireless operator that, in turn, deliver the content to the user based on a subscriber request. This WTF meeting will have a keynote by Motricity, one of the largest providers of mobile content. This will be followed by a panel of other providers of mobile content.
Moderator: J. Gerry Purdy, Ph.D., VP & Chief Analyst, Mobile & Wireless, Frost & Sullivan
Keynote: Jim Ryan, Chief Strategy Officer, Motricity
Panelists:
• D.P. Venkatash, CEO, mPortal
• McPhail Hunt, Jumptap
• Cameron Clayton, VP of Mobile, The Weather Channel
• Ed Pimentl, Gpro.ws
• Jim Ryan, CSO, Motricity
Mobile Marketer Webinar: How To Set Up A Successful Mobile Performance Campaign
Location:
Register at https://www2.gotomeeting.com/register/635222298
Date(s): 15.7.09
Wednesday, July 15, 2:00 pm - 3:00 pm ET
Attend this webinar and you will learn about:
· Differences in the mobile Web vs. PC Internet
· Trends in mobile usage and diversity of consumers online
· Mobile reach, efficiency and ROI
· Why you need to develop a mobile brand now
· How to generate more leads and revenue from your marketing budget
· How unique levels of targeting dramatically increase responses
Secrets your competitors don’t want you to know: Mobile pay-per-click has yet to ignite a ferocious battle and prices as well as returns, can far outpace its Internet brethren. It presents a great opportunity for both small and medium businesses as well as national brands to get visibility, enhance brand and drive additional business.
From brands names to no names, from small to large, from brands to agencies -- savvy marketers have already learned what to do and how to do it. They are spending less and getting greater returns – and are heroes at their jobs!
Gain competitive advantage quickly and affordably: Setting up a successful mobile performance campaign is fast and easy! You get immediate reach and measurable results at an affordable cost. You can measure effectiveness and account for every dollar; ratchet your budget spend up and down depending on your needs, and quickly generate a steady reliable source of sales leads.
In this Webinar, Lara Mehanna, director of product management at Jumptap, and Brennan Hayden, vice president of WDA, discuss the value of mobile pay-per-click and why you can’t afford to wait.
They will walk you through real-life case studies where campaign performances have achieved 300-800% increases in response and conversion rates. You’ll learn everything you need to know to get a mobile pay-per-click campaign up and running; how to use your time more efficiently, avoid costly mistakes, drive past your competitors and increase top- and bottom-line revenues
https://www2.gotomeeting.com/register/635222298
212 NYC : Dialed In: Mobile Marketing Event
Location:
Loft Eleven, 336 W. 37th, 11th Floor (btw 8th/9th Aves) New York City
Date(s): 16.6.09
The mobile marketing channel is moving from the experimental to the mainstream.
Truth be told, the digital consumer has some seriously high expectations for their level of mobile interaction. They expect that major brands and publishers should be there whenever and however they want to access them. The smarter mobile technology gets, the more the consumer will want and expect.
We’ve put together an all-star cast of innovators and influencers to help you skill up on mobile’s here-and-now potential. From personalization and targeting, defining best practices, cross platform campaigns, and dispelling the myths around planning, creative, buying and measuring campaigns – this group will help you understand what you need to do to participate and dial in to successful mobile advertising.
Moderated by Lubna Dajani, Founder Stratemerge, Inc.
Guests include:
Paran Johar, CMO Jumptap
Michael Collins, CEO Joule
Jordan Berman, Executive Director of Media Innovation at AT&T Mobility
http://www.212nyc.org/events/1390.cfm
Open Mobile Summit
Location:
Thistle Marble Arch, London
Date(s): 10.6.09 - 11.6.09
June 10, 2009 4:30 pm - 5:30 pm Track B
Panel: Mobile Advertising: The key to an open mobile economy?
* What does the mobile advertising value chain look like?
* Can mobile advertising finance the mobile Internet?
* The future of formats: From ‘classified’ advertising through
to search, location based, embedded application advertisements,
and the application as the advertisement
* Mobile Metrics & Location: The secret to success?
Speakers:
* Russell Buckley, VP Global Alliances, Admob
* Paran Johar, CMO, JumpTap
* Henry Stevens, Director Entertainment, GSMA
* Scott Seaborn, Director of Mobile, Ogilvy Group UK
* Hugo Barra, Global Head of Mobile Applications, Google
http://www.openmobilesummit.com/agenda.aspx
DigiDay: Networks
Location:
W Hotel, New York City
Date(s): 8.6.09
12:00pm: The Next Generation Ad Network
What are the emerging digital network models for publishers and advertisers across platforms? How will the branded, performance, video, mobile, social networks
evolve and offer more effective advertising for brands and return for
publishers? What are the bleeding edge technologies behind them?
And how has a tight economy given them life as the next big thing
for content owners and brands? Will networks shift from selling
impressions to purely selling data? Shift from site-specific to audience-centric media buying?
Moderator: Adam Broitman, Founder and Ringleader, circ.us
Speakers:
Bant Breen, President, Digital Communications, Initiative Worldwide
Paran Johar, CMO, JumpTap
Andy Monfried, CEO, Lotame
Rob Gorrie, President, Adcentricity
Search Marketing Expo Advanced
Location:
Bell Harbor International Conference Center, Seattle, WA
Date(s): 2.6.09 - 3.6.09
Paid Search Track 3:30 - 4:45 Time To Think Seriously About Mobile Paid Search? - Every year, it seems someone predicts that THIS is the year for mobile search. But one strong predictor of a maturing marketing is when the ad options grow. And so they are in mobile search. This session looks at mobile paid search opportunities that exist and how search marketers may want to approach them.
http://searchmarketingexpo.com/advanced/2009/full_agenda
MMA Mobile Marketing Forum
Location:
Grand Hyatt, New York
Date(s): 2.6.09 - 3.6.09
June 2: 2:00 – 2:30
Advertising Panel: What was my ROI? The gloves come off as agencies and ad networks square off to take a hard look at who is delivering and who is falling short.
Paran Johar: CMO Jumptap
Jason Spero: VP of Marketing, AdMob
Steven Rosenblatt: VP Advertising Sales, Quattro Wireless
Quattro Wireless Paul Palmieri, President & CEO, Millenial Media
http://mobilemarketingforum.com/?q=node/718
DPAC III
Location:
W Hotel, NYC
Date(s): 12.5.09
1:15pm: DPAC III Conference Lunch -- How to Survive and Thrive in Digital Publishing and Advertising: Industry Insiders provide insights on how to survive the chaos of today's media economy and how to thrive as we move ahead into a deeper digital publishing and advertising world. The panel will also discuss innovations in ad exchanges, and online video, as well as the opportunities and threats that smart phone-based browsing presents for digital publishers and advertisers.
Moderator: Jordan Rohan, Founder and Partner, Clearmeadow Partners.
Speakers: David Rosenblatt, President, Global Display Advertising, Google Paran Johar, CMO, JumpTap Amiad Solomon, Founder & CEO, Peer39 Michael Kelly, Digital Media Advisor and Investor Pete Spande, VP Sales, Federated Media
VisionGain Mobile Advertising and Marketing Awards
Location:
Charing Cross Hotel, The Strand, London
Date(s): 7.5.09
2:50 pm The role of carriers in mobile advertising: Helping or hindering?
• Identifying business models that foster the growth of mobile advertising
• Leveraging search, contextual, location and demographic information for more relevant and targeted advertising
• Driving mobile advertising by delivering a personal and relevant experience
• Gaining a sustainable role in the mobile advertising ecosystem through ad supported business models
• Understanding how operators can leverage network data to create a sustainable role in the mobile advertising value chain
• Analyzing the difference between a bit pipe and smart pipe
http://www.visiongain.com/Conference.aspx?cid=150
The Digital Media Value Chain Summit at TM Forum
Location:
Acropolis Convention Center, Nice, France
Date(s): 4.5.09 - 8.5.09
Wednesday, May 6 4:00 pm - 5:30 pm
Mobile Advertising: Forget the Hype! Let’s Spotlight the Real Campaigns and Best Practices that are Changing Advertising and Face the Real Remaining Challenges.
All eyes are on a new wave of media sweeping the globe, affecting the way people of all ages engage and interact with content and mobile phones are leading the way. Agencies and brands who have figured this out early are now showcasing successful integrated and stand-alone mobile marketing campaigns with dramatically increasing relevancy and unprecedented results. While industry experts debate the fate of advertising spends during these economic times, the internet and its more interesting subset, mobile, continues to show signs of growth. Join top thinkers from interactive, integrated and mobile agencies in an enlightening discussion about the true state of mobile marketing and what agencies need from publishers, ad networks, carriers and vendors in the near term in order to start spending more money.
Led by Paran Johar, CMO of Jumptap, the group will explore:
• Opportunities and limitations of mobile ad campaigns,
• Best-in-class stand alone and integrated case studies,
• Consumer readiness and reactions,
• Campaign metrics, rich media, analytics and optimization
Participants include:
- Alexandre Mars, CEO-Phonevalley and Head of Mobile , Publicis Groupe
- Larry Harris, Chief Executive Officer , Ansible Mobile
http://tmforum.org/ManagementWorld2009/TheDigitalMediaValue/6860/Home.html
OMMA Mobile
Location:
Crown Plaza Hotel
Date(s): 29.4.09
Booth: 8:30 am - 5:30 pm
4:30 pm Resolved: Sorry, It’s Still Not Ready
When mobile marketers get out from the echo chamber of our own press releases
and have to fight for a piece of the marketing budget, they continue to get
rebuffed more often than they get embraced. Many buyers push back on mobile
hype and question its scale, ease of use, accountability and compatibility
with the rest of their marketing plan. So let’s have at it. We end this iteration
of OMMA Mobile with a lively debate. A team of unconvinced planners will defend
the proposition that mobile still isn’t ready for their serious attention and ad money.
A team of mobile marketing firms and ad networks will do their best to defend mobile
as critical platform and that it is worth more than a test.
Moderator:
Lauren Rich Fine, Research Director, ContentNext
Panelists:
Evan Krauss, Global SVP Ad Sales, Jumptap
Adam Schlachter, Senior Partner, Digital Practice Lead, Mediaedge:cia
Steven Siegel, Mobile Solutions Specialist, Microsoft Advertising
Xconomy Forum: The Future of Mobile Innovation in New England
Location:
Microsoft New England R and D Center, One Memorial Drive, Cambridge
Date(s): 7.4.09
Schedule:
Registration: 12:45 – 1:30 pm
Program: 1:30 – 5:00 pm
Networking reception: 5:00 – 7:00 pm
The Mobile Bursts will be comprised of brief live demonstrations of mobile applications and services from dynamic Boston-area businesses. Confirmed Mobile Burst presenters include:
- Bitstream (demonstrating its new Bolt mobile browser)
- JumpTap (demonstrating the inner workings of its mobile advertising network)
- Pongr (demonstrating its cross-platform shopping price comparison engine)
- uLocate (demonstrating the newest widgets for its "Where" location-based-services platform)
- VMware (demonstrating its new mobile virtualization platform, MVP)
http://www.xconomy.com/boston/mobile-forum-agenda/
iMedia Mobile Bootcamp
Location:
Hyatt Regency Coconut Point Resort and Spa
Date(s): 22.3.09 - 25.3.09
The Advisory Board for this special one day event is composed of industry thought leaders. The board includes:
- Jordan Berman, VP Media Innovation, AT&T
- Ty Braswell, Founder, Creative Digital Strategies
- Adam Broitman, Director of Strategy and Ringleader, crayon
- John Hadl, Managing Partner & Founder, Brand in Hand
- Larry Harris, CEO, Ansible Mobile
- Paran Johar, CMO, JumpTap
- Gene Keenan, VP of Mobile Services, Isobar Global
- John Najarian, EVP of Digital Media and Business Development, Comcast Entertainment Group
- Tony Nethercutt, VP of Sales, AdMob
- Steven Rosenblatt, VP of Advertising Sales, Quattro Wireless
- Zaw Thet, CEO, 4INFO, Inc.
- John Vail, Dir., Interactive Marketing & Media Group, Pepsi-Cola North America
- Jeremy Wright, Global Director, Mobile Brand Strategy, Nokia Interactive
http://www.imediaconnection.com/summits/21316.asp
ThinkMobile: Mobile Content & Marketing Strategies
Location:
The New Yorker Hotel NYC
Date(s): 18.3.09 - 19.3.09
2:10pm–3:00pm Meet the Mobile Ad Networks
Case studies from the mobile-dedicated provider perspective
Moderator: Steve Smith, Mobile Insider Columnist, Mediapost
Speakers: Steven Rosenblatt, Vice President of Advertising Sales, Quattro
Wireless
Eric Eller, Senior Vice President, Client Solutions, Millennial Media,
Inc.
Patricia Clark, Regional VP of Sales, 4INFO
Paran Johar, CMO, Jumptap
Brian Murphy, Eastern Regional Sales Director, AdMob
Robert Walczak Jr., CEO & Founder, Ringleader Digital
Andy Miller, CEO, Quattro Wireless
As mobile has proved to be a unique channel, how will the dedicated mobile ad networks keep differentiating themselves? Panelists will offer case studies on the effectiveness of mobile media buying, and illustrate current opportunities for mobile marketing and advertising, as well as the best approaches for the agencies and brands to deliver the mobile message. How will publishers profit from this and are publishers really profitable in mobile today? Are mobile ad networks truly an effective way to monetize a media business for mobile? Why not just use a large existing ad network that also extends over to mobile? With the latest generation of devices rendering full html pages, how do the dedicated mobile ad networks fit in the game? This session will deliver the key differentiation elements that will make mobile advertising more prevalent in 2009.
The Mobile Marketer Roundtable
Location:
W Hotel NY
Date(s): 11.3.09
8:30am: The Mobile Marketer Roundtable: The Elephant in the Room:The Economy: What impact will it have (or won't have) on mobile? And how can marketers can use mobile to gain the edge in a down market? How does an agency and marketer justify spending on an emerging media platform such as mobile in such turbulent times? And will brands spend more on Mobile this year? How does a brand value the mobile consumer and the ROI associated with it? And how are brands integrating mobile into other channels? What are the current barriers for scale? Is it the technology? The carriers? The consumer? The advertiser? The marketers, carriers, technology execs, and buyers debate and reveal the issues and what the future holds for mobile.
Moderator: Dan Frommer, Senior Editor, Silicon Alley Insider
Speakers:
Jordan Berman, Executive Director, Media Innovation, AT&T Mobility
Mitch Paletz Head of Premium Publisher Partnerships, Nokia Interactive
Maria Mandel, Senior Partner, Executive Director Digital Innovation, Ogilvy
Brad Bostic, Co-founder & Director, ChaCha
Jorey Ramer, Founder and VP Corporate Development , Jumptap
June Bower, VP of Marketing, Cisco-WebEx
Mobile World Congress in Barcelona: Crossing the Chasm to Strategic Spend
Location:
Venue Fira Montjuïc Barcelona, Spain
Date(s): 19.2.09
Discussion about creating value for brands, what they want and how companies have delivered on their requirements.
Moderator: Paran Johar, CMO Jumptap
Timo Ahopelto, Head Business Strategy and Advertising Solutions Blyk
Cenk Serdar, Chief VAS Management Officer Turkcell
James Davies News International
Todd Tran, CEO Joule
Valerie Itey, Mobile Marketing Director, Universal McCann Digital
Antonio de la Rosa Breva, Consume & Online Marketing Officer Microsoft
http://www.mobileworldcongress.com/
Media Bistro: How to Create a Potent New Media Mix
Location:
Tribeca Cinemas, 54 Varick Street, New York
Date(s): 17.2.09 - 17.2.09
Booth: Doors open at 6:15pm
Outlining a marketing strategy can be the most important decision a company makes during tough economic times. What is the best new media mix for the current environment to engage both existing and new customers? Join mediabistro for an event that will examine the most effective ways to market online and where you should be putting your resources. You'll learn:
--What's working in online advertising
--Marketing through social media
--How search affects your brand
--How to build mobile into your strategy
and more
http://www.mediabistro.com/courses/cache/crs4447.asp
OnMedia NYC
Location:
Ritz Carlton Battery Park, NYC
Date(s): 2.2.09 - 4.2.09
Booth: Monday February 3rd 10:45 Ballroom 1
Unleashing Mobile Media & Advertising
How will mobile advertising grow from a work-in-progress to meet its mass-market potential?
Moderator: Mark Newhall, Co-Founder, IdealWave Solutions & INMobile.org
Lars Albright, Co-Founder & VP Biz Dev, Quattro
Michael Chang, CEO, GreyStripe
Michael Kurtzman, Managing Director, Sybase 365
Paran Johar, CMO, JumpTap
http://alwayson.goingon.com/permalink/post/29208
Internet2Go Conference
Location:
Mezzanine, San Francisco
Date(s): 29.1.09 - 29.1.09
Panel: Removing Roadblocks to Mobile Marketing
Where are media planners and buyers today in their thinking about mobile? What do they need from publishers, ad networks and vendors in the near term in order to start spending more money? This panel will provide a forum for discussion of these fundamental and critical issues, necessary to move mobile advertising and marketing into the media mainstream.
Speakers:
Paran Johar, CMO, JumpTap
Michael Ball, Director of Marketing, iconmobile
Niles Lichtenstein, Manager of Mobile Strategy and Integration, Ansible Mobile
Jon Kaiser, Digital Marketing, Strategy and Training
http://www.internet2go.net/agenda.asp
Mobile Mondays: Compelling Mobile Business Models
Location:
Langham Hotel - 250 Franklin St - Boston, MA
Date(s): 12.1.09
Speakers from early, mid- and late-stage Boston-area mobile companies will discuss their current business models, how that model has evolved over time, and the impact of the current economic climate.
Current Speakers:
Keynote: Jeff Glass - Bain Captial Ventures
Mihael Mikek, President and CEO - Celtra
Bryan Barletta, Director of Marketing - AppVee
Justin Siegal, CEO – MocoSpace
Jorey Ramer, Founder and VP Corporate Development – JumpTap
David Nowicki, VP Marketing and Product Management - Airvana
