Neilsen reports that more than half of the 360M mobile subscribes will have mobile internet access by 2013, with access growing at over 15% annually. The impact on mobile marketing will be undeniable, and highlights the importance to marketers, of embracing mobile early and with the right network.
Jumptap stands out among other ad networks because its open based, cross platform approach to mobile advertising enables marketers to easily reach 80% of mobile internet consumers. Jumptap’s open approach allows advertisers to reach their audience regardless of platform, OS, or handset, be that iPhone, iPad, Android, Blackberry or feature phones. Jumptap combines its EXACT targeting with the most engaging flexible ad formats to reach the audience marketers are seeking. As we see continued migration from PC to Mobile Internet having a platform and handset agnostic approach is critical in achieving long term scale for advertisers.
Paran Johar, CMO Jumptap
Read the full report at eMarketer
