Here’s a little gem from Visiongain’s Mobile Advertising & Marketing Awards conference in London recently. Paran Johar, CTO from JumpTap, took a break from his honeymoon (I’m serious!) to come and speak to use about the myths and realities of mobile advertising planning.
He gave us a rundown on what he saw as the major misconceptions held by people who were looking into investing in mobile advertising
Overall, I definitely agree with JumpTap – mobile advertising isn’t the mire that many companies think it is. There are some of his points I’d disagree with, though. Transcoding and mobile tools still aren’t quite developed enough to guarantee a smooth user-end experience for websites that are ported directly from on-line to mobile. There may be a set of standards for mobile display advertising now, but it’s a clunk and unsuitable method of advertising on the mobile Web. But those are niggling or technical disagreements – overall, I wholeheartedly agree with the debunking of some of the myths surrounding mobile ads.
Thanks Cian!! We’d love to hear more thoughts on this!
