The Home Depot is running expandable ad units within The Weather
Channel iPhone application as part of its Tool Gift Guide holiday
initiative.
“Savvy retailers can use mobile coupons to drive on and offline
purchases,” Mr. Johar said. “A targeted ad with a mobile coupon with it
is a click away from a purchase.
“Location-based advertising or
creative interactive click-to-action campaigns enabling customers to
locate their closest store can also drive traffic right to the store,”
he said. “By adding location into a mobile marketing campaign,
advertisers can expect their conversion rate to be 10 times as high.”
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