Jumptap and Digiday State of Mobile Advertising Survey
CAMBRIDGE, MA. September 15, 2011 – As mobile advertising becomes a growing force within the industry, one thing remains clear; targeting is the most important attribute of a mobile marketing partner. Data released today through a State of Mobile Advertising study from Jumptap, the leader in targeted mobile advertising, and Digiday, a media company and community for professionals who work in the digital media, marketing and advertising industry, showed that the majority of agencies and advertisers purchase and engage with mobile advertising through ad networks. According to the more than 600 respondents, the most important offerings of those networks are targeting and reach.
- 79 percent of advertisers and agencies engage in mobile marketing and advertising; of those, 66 percent began mobile efforts in the past five years.
- While most surveyed advertisers and agencies spend an average of six percent of their marketing budget on mobile, the majority plan to increase spending by 35 percent in the coming year.
- Advertisers and agencies ranked targeting and reach as the most important attributes of a mobile marketing partner; the list also included creative options, price and reputation.
- More advertisers and agencies buy mobile through ad networks than any other resource, including direct from publishers and exchanges.
“Providing agencies and advertisers with what they need to make mobile advertising simple and their campaigns smarter, is critical to growing the medium.” said Paran Johar, CMO, Jumptap. “Our latest Q3 report illustrates not only the current status of the industry, but what is important to advertisers as they make their mobile advertising purchase decisions. Advertisers and agency clients are spending an average of $420k and $668k respectively, and are expecting accurate audience based targeting from their media partners. Jumptap consistently strives to be the leader in targeted mobile advertising with a reach of more than 95 million users.”
Jumptap will be presenting the full research study at Digiday: Mobile in New York City on September 21st. For more information on the event, visit http://www.digidaymobile.com/overview/. The full report can be viewed here.
Jumptap is the leader in targeted mobile advertising. With an unmatched portfolio of technology patents, Jumptap’s data-driven solutions deliver the highest ROI for advertisers, and the best yield for publishers, across multiple platforms. The company partners with digital and media agencies, publishers, wireless carriers and brand advertisers, to deliver an array of mobile advertising solutions. For more information, visit www.jumptap.com or follow us on twitter.com/jumptap.
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Christina Feeney, Jumptap