We’re happy to announce that Jumptap has been issued its 43rd and 44th patents by the United States Patent and Trademark Office.
The 43rd patent, Rendering targeted advertisement on mobile communication facilities; #8,364,521, discloses improved search capabilities are disclosed for mobile communications devices such as cell phones, as well as improved techniques for delivering sponsored content in a mobile communication environment. The inventors of Jumptap’s 43rd patent are Founder & SVP Emerging Business Jorey Ramer, Chief Product Officer Adam Soroca, and VP of Research & Development Dennis Doughty.
The 44th patent, Contextual targeting of content using a monetization platform; #8,364,540, embodies the present invention improved capabilities are described for using a monetization platform server to associate sponsored content with contextual information relating to mobile content, and storing the sponsored content-contextual information association in a data facility for future use in optimizing the delivery of a sponsored content to a mobile communication facility based at least in part on a display datum associated with the mobile communication facility, wherein the display datum includes a contextual datum. The inventors of Jumptap’s 44th patent are Chief Product Officer Adam Soroca and Senior Director of Product Management Matt Tengler.
Jumptap’s extensive technology patent portfolio covers targeted advertising on mobile devices powered by data such as behavioral, contextual, bidding, geographic, couponing, and transactional information. As such, this portfolio is fundamental to the operations of any mobile advertising business that seeks to use data for targeting. The complete list of Jumptap’s patents is available on its website at http://www.jumptap.com/intellectual-property.