By Katie Majeski, Product Manager, Rich Media, Jumptap
As Jumptap‘s Product Manager, responsible for rich media and creative advertising solutions, I’m happy to introduce a new rich media ad unit that is now available through Jumptap: the Overlay Interstitial ad unit. This unit allows for ad elements to display over mobile web content with the website still visible in the background. This approach encourages users to engage more with the ad units, resulting in higher engagement rates and increased ad view time.
In conjunction with Proof Advertising, Jumptap is bringing the Overlay Interstitial ad unit to life for the San Antonio Convention and Visitors Bureau (SACVB) for the first time. Through a month-long print, online and mobile campaign, the SACVB is inviting Texas gents (specifically Dallas, Houston and Austin) to book romantic getaways in Alamo City. By offering top tips for applying ‘just the right amount’ of cologne, the brand’s mobile rich media campaign promotes engagement and awareness. Check out a video demo of the ad here:
The ad unit, created with Celtra’s AdCreator platform, begins as a 320×50 banner that, once tapped, launches a cologne bottle spray Overlay Interstitial unit. After the cologne sprays, a full-screen ad unit appears with the option to click-to-video.
The results of this Overlay Interstitial unit are incredible:
- Consumers spent an average of 19 seconds in the ad (compared to a benchmark of 5 seconds)
- Over 60% of targeted consumers engaged with the ad (compared to a benchmark of 15%)
- Most users who view the expanded ad view all three pages of it; the ad is averaging 2.3 page views per user
And the campaign is still running…
Mid-run case study recap below:
Check out a recap from Mobile Marketer here.
Interested in leveraging Jumptap’s Overlay Interstitial ad unit in your campaign? Drop me a line at katie.majeski@jumptap.
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