The countdown is on… 10 days until Super Bowl XLVII. Decked out in their favorite jerseys, fans around the country will don foam fingers, consume copious amounts of cheese dip, and buckle down for four hours of football and some of the year’s best advertising.
TV isn’t the only medium getting prime play time. According to Nielsen’s 2012 Year in Sports report, nearly 60% of smartphone and tablet owners accessed sports content on their device at least once a day between January to September 2012. Of those, 12% of smartphone owners and 10% of tablet owners did so more than three times a day.
According to Nielsen, “while sports content comes in many shapes and forms, sports fans typically pay most attention to the latest scores and stats. Among owners of multiple connected devices, smartphones and laptops were the preferred device for checking sports scores (16%, respectively), followed by Internet-enabled TV sets (12%) and tablets (9%).”
Last year, mobile traffic on the Jumptap network soared after kick-off and peaked at 275% over average after the Giant’s won.
Are you ready to throw the pass and make a mobile touchdown? Select Jumptap-exclusive Super Bowl packages are still available:
- Pre-Game Preparation: Target shoppers stocking up before the big game. Reach your audience with Jumptap’s customer content channels and Audience+ consumer segments.
- Social Targeting: Connect with what your audience is saying on social media leading up to and during the game. Target keywords for players, teams, brands, and half-time entertainers.
- Game-time Takeover: Grab 100% Share-of-Voice on Jumptap custom channels, sponsorships or the Jumptap network during the game.
- Tablet Domination: A favorite TV-viewing companion, reach your audience with an interactive rich media ad on the largest 2nd screen.
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