New Englanders were pelted last weekend with one of the largest blizzards in recent history, and Massachusetts, where Jumptap is headquartered, was hit especially hard. Boston recorded 24.9 inches (630 millimeters) of snow, making it the fifth-largest storm in the city since records were kept. For many of those that lived through the blizzard of ’78, the weather was a bit of a déjà vu. As we begin to get back to ‘normal’ in the Bay State, we’re reflecting back on mobile traffic throughout the storm.
From the afternoon of Thursday, February 7th to the morning of Friday, February 8th, we saw mobile requests for Weather ads in Massachusetts more than double over the average – no doubt a result of residents checking the status of the impending storm. The spikes slowly declined, but remained higher than average over the weekend upon news of driving bans, school and office closings, and plans for cleanup. With more than 353,000 Massachusetts customers without power by Saturday, it’s no surprise that mobile continued to be the medium of choice for up-to-date weather and news announcements.
Check out more recaps of mobile traffic spikes during severe weather: