JumpTap CMO Paran Johar Reveals Strategy; Sharper Focus On Delivering Display Ads In Synch With Mobile Search Queries, Behavior, Context & Location
Following up today on the recent and significant tie-up between JumpTap and Pinch Media, an analytics and advertising company for iPhone applications (which MSG covered here). The two companies have launched an ad network allowing developers to monetize their iPhone App Store applications. I contacted Paran Johar, JumpTap Chief Marketing Officer, for details about the deal – and got that and more: a progress report on JumpTap’s search advertising platform. Special thanks to Paran for the exclusive briefing and to Julie Ginches, JumpTap’s new Director of Marketing Communications, for setting it up on short notice.
