Today ADOTAS is running a piece by Jumptap’s Director of Product Management, Lara Mehanna. In “Forget scissors: Holiday Tips for Mobile Couponing” Mehanna offers valuable insight into spending trends for the 2009 holiday season and then outlines 5 easy steps to maximize holiday advertising returns. In short she suggests:
- Start early with holiday promotions and Mobile couponing
- Make your mobile coupons easy to use
- Advertise with networks that offer the numerous targeting options
- Target smartphones, premium inventory and carrier portals
- Measure, measure, measure
This information is backed up by internal data at Jumptap that suggests a sharp increase in mobile advertising impressions so far this holiday season. You can start a holiday campaign with Jumptap in minutes at http://www.jumptap.com/get-tapmatch.
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