Bringing developers together, especially iPhone developers, is always exciting. On Tuesday several hundred developers came together at LA App Show for a day of fascinating demonstrations and discussion. The highlight for Jumptap was our interview with host Seth Socolow about how app developers can attract brand dollars into their app. Jumptap’s Adam Towvim has summarized his key points below. Stay tuned in the coming days as we post a 10 part series on how to maximize your apps earnings!
Attracting Big Brand Dollars:
- Give ‘em Reach: Brands want to connect with their audience: wherever they are, across whatever platform
- Quality matters: Brands want high CTRs and highly engaging Rich Media
- Build audience knowledge: gather registration data (but don’t get in way of usability)
- Build your audience story: Who are they, but more importantly, why are they using your app? What types of offers can be placed in front of your audience that would resonate?
- Create Media Kits: Brand advertisers want to know what they are buying: unique users, monthly pageviews, screenshots of unique ad placement oppurtunities
- Pass info: Anything you can pass with the ad call, you should: Geolocation, Demographics
- Build the hooks: pre-app interstitial, banners, sponsorship skins — be creative but remember the balance between creativity and replicable ad buyer realities
- Segment by quality: Especially in large volume apps, you can segment by CTR, for example
- Side with the server: consider server-side updates for your app, wherever you can
What do you think? Post a comment and start a discussion.
