With 2010 nearing, minonline has published a piece on predictions for mobile in 2010 based on feedback from industry insiders including Jumptap’s CMO Paran Johar. The piece addressed the state of traditional advertising, mobile privacy, the role of key desktop players and the future of paid/ad-supported content. Johar weighed in on mobile privacy, predicting that the FCC will take a stand on mobile data collection in 2010 and added that some key players may look to acquire their own mobile ad network.
You can read the full article: Media Industry Predictions 2010: The Digital Cut
