Mergers, Acquisitions and Partnerships in Mobile Advertising
It is important to point out that companies such as Jumptap are doing much more beyond just multiple ad formats to support ‘openness’. Advertisers buy the ability to reach out to audiences; they are really trying to reach out to a proper set of target customers when planning inventory buys across different devices, applications, operators or data channels. Jumptap currently offers all these features to help achieve maximum distribution and good campaign results to its customers.
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