(Photo: DonkeyHotey)
Candidates aren’t the only ones using mobile for the primaries. Mobile users in South Carolina took to their phones in droves last Saturday – many to check the standing and results of the state’s primary election. We took a look at the Jumptap network traffic for the day, and saw significant spikes within the ‘News’ channel. As you can see in the graph below, there was a 40% increase in traffic between 10:00 and 10:30 p.m. as compared to an average day during that same timeframe. Closing in on the midnight hour, there was a 66% increase in traffic as compared to an average day. With the late evening announcement of the primary results, we can assume users were anxiously checking their smartphones for the news.
With the Florida primary just a few days away (January 31st), we’ll be keeping our eyes on the traffic. Do you use your smartphone to check out candidate views and websites or the latest primary results? Let us know in the comments.
Want to hear more about how the 2012 presidential candidates are using mobile? Check out the links below:
Advertising Age: “GOP Presidential Hopefuls Experiment With Mobile Ads in Early Contests,” 1/23/12
Mobile Marketer: “Romney Campaign Elects Mobile to Drive Voter Turnout,” 1/11/12
BostInno: “Romney Goes Mobile, Uses Jumptap to Target Voters in Iowa & New Hampshire,” 1/10/12
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