Jumptap’s open, flexible and consumer focused approach is gaining visibility in the mobile advertising industry, which now includes giants Google and Apple. Jumptap CMO Paran Johar had this to say about Jumptap’s role in mobile marketing:
“We believe an open approach is in the best interests of advertisers because they only care about reaching and engaging targeted audiences, not specific devices or operating systems. We are also the only independent mobile ad network that leverages our advanced IP portfolio to deliver the most relevant ads and have a healthy, diversified business that’s growing 30 percent quarter-over-quarter and is best positioned to make this a three-horse race.”
Read Mobile ad companies ramp up platforms to compete with Google, Apple iAd
