Mobile ad networks join forces to promote Haiti relief efforts

Jumptap and other mobile ad networks have joined forces to promote Haiti relief efforts. Jumptap CEO Dan Olschwang commented:

“The whole market joined forces to get behind this incredibly worthy cause. In times like this, it is crucial to lead by example.”

“This is a total paradigm shift for charities as mobile connects with extremely large audiences that traditional funding raising efforts would not normally reach – like teens and young adults.”

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