Hardee’s is asking consumers to think of names for its new miniature biscuits product via a multichannel promotion centered on mobile advertising.
The Hardee’s campaign will deliver geo-targeted advertising across a category in JumpTap’s mobile ad network comprising sites and applications frequented by males 18–49. Banner ads will run on the Boost Mobile on-deck portal and on a collection of social networking, entertainment, sports and lifestyle mobile properties.
