Wednesday, July 15, 2009 2:00 pm – 3:00 pm ET
Gain competitive advantage quickly and affordably: Setting up a successful mobile performance campaign is fast and easy! You get immediate reach and measurable results at an affordable cost. You can measure effectiveness and account for every dollar; ratchet your budget spend up and down depending on your needs, and quickly generate a steady reliable source of sales leads.
In this Webinar, Lara Mehanna, director of product management at Jumptap, and Brennan Hayden, vice president of WDA, discuss the value of mobile pay-per-click and why you can’t afford to wait. WDA is a mobile marketing and sales agency, helping brands, publishers and artists since 2001 to market and sell mobile content. More recently, WDA has been helping their clients achieve their growth objectives through the skillful application of mobile web, keyword search marketing and mobile content.
WDA will present two different case studies. In the first case study, WDA presents the results of a combined print/mobile campaign by Maxim, the #1 Men’s magazine by circulation and readership in the U.S. This campaign is designed to capitalize on Maxim’s successful mobile content business to add value to their print publishing business. Pontiac, the popular automotive brand and a traditional Maxim print publishing advertiser, was a partner in this campaign.
In the second case study, WDA demonstrates that original IP in the mobile content medium can be successfully promoted, as measured by a provable and very positive ROI, using mobile web and keyword search marketing. Learn firsthand how Spanish Anywhere is building its brand exclusively through mobile.
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