A Bank of America executive said that mobile ad campaigns have in some cases doubled the response rates achieved by online campaigns during a panel at Mobile Ad Summit.
Also during the panel, a film studio executive from Lionsgate said that mobile is integral to the marketing mix for any new movie and Sprint’s Boost Mobile discussed its dual role as a publisher and advertiser. Bank of America has a robust mobile banking platform and was an early adopter of mobile advertising used to promote its mobile banking services
