Mobile Upfront: An Industry First

Jumptap was a proud sponsor of the 2010 Mobile Upfront, which took place March 16th in New York City.  The event, pioneered and emceed by Jumptap CMO Paran Johar, drew over 500 representatives from agencies, mobile publishers and app developers, among others.  Day long discussions led by industry leaders from all the major agency holding companies including Omnicom, Interpublic, WPP, Publicis, and Havas focused on the current state of mobile, where it is heading and what agencies and media planners are doing to be successful in mobile.

For Jumptap, the event marked a significant milestone as it leads the mobile advertising industry delivering value to consumers, advertisers, publishers, operators, and app developers.  Throughout the day, innovators and agency executives echoed key thoughts:

• Mobile ad networks breed success by adding scale and technology to achieve better ROI for advertisers and higher yields for publishers and app developers
• A successful mobile consumer experience is based on relevance and value of the content delivered
• A critical component of mobile campaigns are metrics, analytics and standardization of post click measurment
• The mobile browser will reign supreme over  the PC browser

As the leader in mobile advertising solutions and the largest independent mobile ad network – we were delighted at the level of the conversations.

To learn more about the conference, you can check out the following links:

• Twitterstream
• Mobile Upfront Homepage
• Top 5 Insights From Mobile Upfront 2010
• The Mobile Upfront Conference: An Overview
• Musings from the Mobile Upfront

Check out some photos from the Mobile Upfront below: