Recently we launched a campaign with an innovative way to interact with mobile consumers: wiping away frost! The ad appears as a banner and expands to a frost covered screen. The user swipes their finger to reveal the icy treat below, and is brought to a landing page that locates the nearest Dunkin Donuts store. Load up your favorite Jumptap partner site or app, including Myspace, Go2, FoxNews, Weatherbug, WeatherUnderground, Verve and Showtimes to check it out.
Paran Johar, CMO Jumptap
