News
JumpTap Highlighted in Recent Forbes Article
October 11, 2007
JumpTap represents a different approach for carriers seeking to capitalize on their investments in high-speed networks without having to cut a deal with Google.
Dan Olschwang Live Media Blog on GoMo News
April 4, 2008
Dan Olschwang at CTIA 2008 video blog interview with GoMo News
NBC, Fox in Pacts for Targeted Mobile Ads
April 1, 2008
JumpTap network provides a way to show users more relevant messages
The mobile phone is universally regarded as a personal device. For NBC and Fox, that means targeting ads in the medium based on prior search behavior and other user data.
ADWEEK The Internet on Steroids: Mobile Advertising Wields Great Power, and Demands Great Responsibility
May 21, 2008
By Paran Johar CMO JumpTap
If advertisers thought online/digital advertising was a challenge, there is bad news. A tidal wave is about to hit a brand near you. It has few standards or metrics and hundreds of hardware and software configurations and interfaces.
JumpTap in The New York Times
October 8, 2007
Most carriers in the United States have chosen to shun the major search engines for now. Instead, they have promoted the search engines and ad systems of small technology companies like JumpTap and Medio Systems, whose services they can stamp with their own brands.
JumpTap and NBC Univ Sign Ad Deal
April 3, 2008
Search specialist JumpTap is to be NBC Universal’s ad solutions provider.
NBC, Fox in Pacts for Targeted Mobile Ads
April 1, 2008
For the market to take off, players need to offer more than typical banner placements, said Paran Johar, chief marketing officer of JumpTap. "You've got to have a targeted experience for a mobile phone [rather] than a dancing mortgage ad," he said.
Gmystery
March 1, 2008
I talked with Dan Olschwang, JumpTap CEO at Mobile World Congress in Barcelona, Spain. (Jumptap offers a competing white-label mobile search technology to wireless carriers.) Olschwang defines Google's strategy as this: Google wants people to go to Google. Olshwang has a point. Google's deal with mobile operators gives Google access to that operator's customers. Ultimately Google could become a direct competitor with existing partners like Nokia and wireless operators. Maybe that's why T-Mobile dropped Google in favor of Yahoo. But then wireless manufacturers and operators are both becoming Internet companies; could it be that one day a carrier is no longer a carrier?
JumpTap Score 7-Country Search and Ad Deal
February 11, 2008
Mobile Internet search and advertising start-up JumpTap said Monday that it will provide search and advertising services for seven TeliaSonera mobile carriers in Europe.
Mobile Isn’t Exactly a Sure Thing for Google
February 9, 2008
JumpTap, which is currently working with 16 carriers around the world, is able to access this user data because it collaborates directly with these carriers, Ramer said. Google, on the other hand, could become a direct competitor to carriers, including Verizon Wireless and AT&T, if it wins spectrum licenses in the 700MHz spectrum auction now being conducted by the Federal Communications Commission. What's more, Google's business model depends on its consumer brand and its direct relationship with consumers. Ceding too much control to Google makes carriers nervous because they don't want their services to become commoditized.
JumpTap in Wireless Week - Combination Sounds Daunting
February 8, 2008
That might be good news for some of the mobile-specific startups, like JumpTap and Medio Systems. They're up against the big-muscle online guys that can approach brands with their portfolios and then say, hey, why not add mobile to the mix? On the other hand, as JumpTap Chief Marketing Officer Paran Johar points out, the smaller mobile search companies can be nimble and innovative while the behemoths sort out their merger and acquisition strategies.
JumpTap in The Guardian: Mobile Web or Another Falst Start?
January 14, 2008
Dan Olschwang believes that operators are missing out on a potentially huge market if they let Google be their only handset search engine. "There are two options: make a significant push into advertising or roll over and surrender," says Olschwang.
JumpTap in Chicago Sun Times: Marketing Goes Mobile
January 10, 2008
''That's how a new market is being created,'' said Dan Olschwang, chief executive of JumpTap Inc., an ad-technology company. ''People adopt all kinds of stuff they know from other medium and gradually the industry learns how to utilize the best in this new medium that's called the mobile phone.''
MOCONEWS.NET JumpTap To Provide White Label Search And Advertising To U.S. Cellular
May 28, 2008
The announcement today by JumpTap that it will be providing mobile search and advertising services to U.S. Cellular, further demonstrates that mobile-search is still anyone’s game. The Cambridge, Mass.-based company plans to make the announcement today at Qualcomm’s (NSDQ: QCOM) Brew conference in San Diego.
MOBILE MARKETER U.S. Cellular to Use JumpTap for Mobile Search and Advertising
May 28, 2008
U.S. Cellular, the nation’s sixth-largest wireless carrier, has picked JumpTap for providing mobile search and advertising to its subscribers. News of the deal comes soon after JumpTap opened offices in Stockholm, Sweden, and Madrid, Spain, as part of an international push. U.S. Cellular is JumpTap’s 17th carrier partner.
The effect of mobile advertising grows.
June 11, 2008
JumpTap and RAM conducted research with a sample group of 300 Swedish Telia SurfPort users to measure advertiser recall, purchase intent and ad quality on mobile.
JumpTap Extends Presence in Sweden
June 10, 2008
The expansion comes in response to explosive growth in the burgeoning Spanish, Nordic and Baltic markets and success of JumpTap’s mobile search and advertising solutions.
Mobile advertising is almost ten times more effective on young consumers than other forms of advertising
June 12, 2008
Mobile advertising is almost ten times more effective on young consumers than other forms of advertising, according to research released by mobile ad firm JumpTap.
MOBILE MARKETING MAGAZINE: JumpTap has announced the results of a study on the effectiveness of mobile advertising
June 13, 2008
JumpTap says the results, which were presented earlier this week at the Mobile Marketing Association’s New York Mobile Marketing Forum, reveal the effectiveness of mobile advertising, compared to online advertising , with regards to brand recognition, recall and purchase rates.
MOBILE MONDAY: Insight into mobile campaign effectiveness
June 15, 2008
JumpTap - a mobile search and advertising solutions provider – announced results at the The New York Mobile Marketing Forum, from a new study commissioned from Research and Analysis of Media (RAM), on the effectiveness of mobile advertising.