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I talked with Dan Olschwang, JumpTap CEO at Mobile World Congress in Barcelona, Spain. (Jumptap offers a competing white-label mobile search technology to wireless carriers.) Olschwang defines Google’s strategy as this: Google wants people to go to Google. Olshwang has a point. Google’s deal with mobile operators gives Google access to that operator’s customers. Ultimately Google could become a direct competitor with existing partners like Nokia and wireless operators. Maybe that’s why T-Mobile dropped Google in favor of Yahoo. But then wireless manufacturers and operators are both becoming Internet companies; could it be that one day a carrier is no longer a carrier?

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Tags: Dan Olschwang, Mobile World Congress

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This entry was posted on Saturday, 1 March 2008 at 7:25 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.