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For the market to take off, players need to offer more than typical banner placements, said Paran Johar, chief marketing officer of JumpTap. “You’ve got to have a targeted experience for a mobile phone [rather] than a dancing mortgage ad,” he said.

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This entry was posted on Tuesday, 1 April 2008 at 3:22 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.