SES Magazine: Mobile Campaigns: Reaching Targeted Consumers
By jginches Permalink Trackback
More than 3 billion people across the globe are wireless subscribers, and many use their handset as their main gateway to the Internet. More ubiquitous than PCs, mobile devices are an opportunity to deliver personalized,
relevant messages at the ideal time or location and to engage users at an unparalleled level of interactivity.
Tags: mobile advertising, mobile marketplace, Mobile PPC, Mobile Search, Performance, PPC, search, SES