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On July 13th, the IAB released its first Mobile Buyer’s Guide. Developed by the IAB Mobile Advertising Committee, the Mobile Buyer’s Guide provides an overview of the marketplace, definitions, and practical examples to gain a greater understanding of mobile as an advertising platform.

Read the full article here, or you can click here to download the guide directly.

Tags: IAB, mobile, mobile advertising, Mobile Internet

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This entry was posted on Thursday, 23 July 2009 at 1:55 pm and is filed under Blog. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.