News & Events

Mobile advertisers have plenty to look forward to, according to a Mobile Ad Summit panel titled “Show me the Money!”

The session was dedicated to measuring the return on investment brands can expect from mobile advertising campaigns. Moderated by Mike Wehrs, president and CEO of the Mobile Marketing Association, New York, he questioned the panelists on metrics and expectations for mobile advertising.

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Tags: Hachette Filipacchi Media U.S., konny zsigos, Krish Arvapally, Mike Wehrs, MMA, Mobile Ad Summit, mobile advertising, mojiva, wda

This entry was posted on Friday, 25 September 2009 at 6:46 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.