News & Events

Estée Lauder (ELC), has been at the forefront of breast cancer awareness and research for 17 years. This October 2009, ELC was  looking to amplify its efforts by promoting its campaign through various types of new online media to engage the largest, most targeted audience possible.  The campaign recently launched and uses Jumptap’s mobile ad network to raise money, awareness and community involvement for breast cancer.  The ads are running at many prominent mobile publishers in the Jumptap mobile network such as Us Weekly and Cosmo.

From the landing page, users are directed to the Breast Cancer Research Foundation’s “One Pink Movement, Thousands of Stories” page where they can upload their own story.

The page also has links to join the cause, see the community and learn more, as well as a “Donate Now” button.

Mobile Marketer has posted a full summary of the campaign.  From the article:

“Mobile entered the picture because Estée Lauder is aimed at promoting its “World Pink Mosaic” campaign through various types of new online media to engage the largest, most targeted audience possible.”  [Mobile Marketer: Estee Lauder amplifies breast cancer awareness efforts with mobile]

Jumptap’s partnership with Estee Lauder shows its continued commitment to philanthropic work, such as the ongoing community benefit  events.

You can learn more about starting a similar campaign with Jumptap’s mobile ad network here.

Tags: estee lauder, Jumptap cares, Mobile Ad Network, mobile ads, Mobile campaign, Mobile Marketing, online media, targetted audience

This entry was posted on Monday, 26 October 2009 at 4:22 pm and is filed under Blog. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.