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Retailers Are Seeing Solid Returns On Their M...
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According to a new study by Forbes Insights, retailers are seeing a solid return on their mobile channel investments. 62% say their mobile channel returns are either exceeding (17%) or meeting expectations (45%). Nowadays, consumers are starting to look to their phones for a shopping experience and leading retailers are trying to capitalize and take advantage of this fast moving trend. Stuart Feil, editorial director of Forbes Insights, New York states that “The ubiquity of mobile devices is changing how retailers interact with their customers.” The study also found that 3 out of 4 retailers now have some type of mobile initiative in place and another 20% are in the process of evaluating the mobile channel. Forbes Insights predicts that Mobile initiatives will be getting a bigger share of retailers marketing budgets in the next three to five years. They also predict that mobile application development will shift over the next year.
To read the full article click here.
Jumptap participated in the 2010 Mobile Marketing Association’s Mobile Marketing Forum. The forum took place in New York City on June 8th-9th and brought together the entire mobile marketing ecosystem together to discuss mobile initiatives. The forum delivered learning and network experience with a fully interactive agenda for the participants. The forum included panel discussions from keynote speakers that spanned across all facets of mobile marketing. Interesting topics from the panel discussions included mobile channels, mobile consumer behaviors, targeting and optimization, mobile engagement and the integration and future of mobile commerce.
The 2010 MMA Forum could not have come at a better time - when mobile ad budgets are increasing and mobile is becoming a priority for brands and agencies like never before. As a leader in mobile advertising solutions, Jumptap is delighted to have taken a part in the Forum and is looking forward another milestone year. Congrats to Michael Becker, the new North American Chair, for putting together a fantastic agenda!
Video advertising delivers a captivating and personal vehicle for delivering brand campaigns. It allows for an intimate one to one relevant experience at a time when the consumer is the most focused and receptive to messages! Video ads dramatically increase ad awareness, message association, and purchase intent which leads to better conversions and more revenue! True to our commitment to deliver the most comprehensive and open platform—Jumptap is pleased to announce the addition of video to our leading mobile ad network. We now uniquely offer all mobile advertising solutions including search, display, rich media, video and in-app advertising—all from one platform.
Read full release
UPDATE: Check out the newly launched ads for True Blood running in the Avantar Showtimes Application and experience the sight sound and emotion of a truly creative video campaign!
The Mobile Upfront was 2010’s quintessential thought leadership showcase offering senior advertising & media industry leaders actionable insights on “All Things Mobile.”
Topics: Blog, Home Page News, News, mobile advertising
Tags: Jumptap, Mobile Ad Network, mobile advertising, Mobile Marketing, mobile upfront, Paran Johar
On March 16, 2010 over 700 execs were in attendance at the Mobile Upfront in NYC. Leading experts stopped by to chat about their thoughts on Jumptap.
Topics: Blog, Home Page News, Industry News, Uncategorized, mobile advertising
Tags: Chloe Hampton Starwood Resorts, Christian Dietrich Tribal DDB, Curt Mavis, Eric Bader, Eric Hippeau Huffington Post, Gary Schwartz, General Catalyst, Henry Hall, Henry Wong, Initiaitve, Jonathan Anastas Atari, LArry Harris Ansible, Matt Freeman, Mobest, Phuc Truong, Ujjal Kohli, Zaw Thet 4Info
The Mobile Upfront Keynote: On March 16th, VCU Brandcenter Director, Rick Boyko, joined in a one-on-one with R/GA Chairman / CEO / Global Chief Creative Officer, Bob Greenberg, on the current and future state of all things mobile. We caught up with Bob at the Jumptap retreat to hear his personal thoughts on the evolution of mobile.
SIXTH U.S. PATENT ISSUED TO JUMPTAP IN ELEVEN MONTHS
Intellectual Property Portfolio Advances Reflect Mobile Advertising and Commerce Innovation and Leadership
CAMBRIDGE, MA–April 20, 2010 – Jumptap, the leading mobile advertising provider and the largest independent mobile ad network, today announced that it was awarded Patent No. 7,702,318 by the United States Patent Office on April 20, 2010.
The patent relates to a computer-implemented method for positioning targeted sponsored content on a mobile communication facility, the method comprising the steps of…
Patent Number 7,702,318 - Presentation of Sponsored Content Based on Mobile Transaction Event
Jumptap set up shop in CTIA’s App World and gave app developers a chance to Feel The Love as part of its promotion to launch its new self-serve publishing tool.
Today we’re happy to announce the close of our Feel the Love iPad drawing. And the winner is…
Tobias Kemper from Nimbuzz!
Congratulations Tobias!
Jumptap iPad winner!
Topics: Blog, Mobile Marketing, mobile advertising
Tags: app developers, CTIA, Jumptap, Mobile Marketing
Jumptap congratulates EODSoft as the 100th sign up to the “Feel the Love” Promotion launched March 9th, 2010. 100 app developers and publishers joined the Jumptap ad network and will get to keep 100% of the revenue for the first 100 days! Though the special promotion is now over, all our publishers love the higher eCPMs they get from having our advertisers run campaigns across their properties – so what are you waiting for? Join the Jumptap network today. Stay tuned for details about Jumptap developer meetups and events, and the winners of our recent iPad drawings!
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