Jumptap Debuts $4 Million Passport to Freedom...
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Jumptap, the leading provider of mobile advertising solutions, today announced its Passport to Freedom Program designed to help mobile app developers and publishers seeking a reliable source of revenue amidst the ongoing battles between Google and Apple. The new program empowers mobile app developers and publishers to increase their revenue using the industry’s most comprehensive array of ad solutions that run across any device - including iPhone, iPad, iPod Touch, Android, and BlackBerry - all from one ad network and one single point of integration.
Video advertising delivers a captivating and personal vehicle for delivering brand campaigns. It allows for an intimate one to one relevant experience at a time when the consumer is the most focused and receptive to messages! Video ads dramatically increase ad awareness, message association, and purchase intent which leads to better conversions and more revenue! True to our commitment to deliver the most comprehensive and open platform—Jumptap is pleased to announce the addition of video to our leading mobile ad network. We now uniquely offer all mobile advertising solutions including search, display, rich media, video and in-app advertising—all from one platform.
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UPDATE: Check out the newly launched ads for True Blood running in the Avantar Showtimes Application and experience the sight sound and emotion of a truly creative video campaign!
On March 16, 2010 over 700 execs were in attendance at the Mobile Upfront in NYC. Leading experts stopped by to chat about their thoughts on Jumptap.
Topics: Blog, Home Page News, Industry News, Uncategorized, mobile advertising
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The Mobile Upfront Keynote: On March 16th, VCU Brandcenter Director, Rick Boyko, joined in a one-on-one with R/GA Chairman / CEO / Global Chief Creative Officer, Bob Greenberg, on the current and future state of all things mobile. We caught up with Bob at the Jumptap retreat to hear his personal thoughts on the evolution of mobile.
JUMPTAP ANNOUNCES MOBILE AD INDUSTRY’S FIRST UNIFIED RICH MEDIA PLATFORM FOR MOBILE APPS AND WEB
Partners with Medialets & Crisp Wireless to Deliver Open Platform with Industry’s Broadest Set of Rich Media
CAMBRIDGE, MA — April 21, 2010 — Jumptap, the leading mobile advertising solutions provider and largest independent mobile ad network, today partnered with Medialets and Crisp Wireless to create the industry’s first Unified Rich Media Ad Platform that delivers the broadest array of highly-engaging, rich media ad units for mobile apps and the mobile Web. The combination of these leading mobile ad providers increases the value of mobile apps and sites while providing advertisers with the most engaging mobile campaigns. This advancement gives advertisers and publishers a single point from which to run diverse rich media ad units across multiple devices, technology platforms, browsers and publishers – all from one ad network . In addition, Jumptap’s published open standards allow any rich media provider to plug into its ad network.
“Advertisers have an opportunity to capitalize on the personal, always-on nature of mobile devices with rich media ad units designed to interact and capture the minds and hearts of its users, ” stated Adam Soroca , Chief Product Officer and General Manager of Jumptap. “Rich media campaigns are proven to drive higher levels of user engagement, more than any other media, with demonstrated increases in message lift association and higher CTRs.”
SIXTH U.S. PATENT ISSUED TO JUMPTAP IN ELEVEN MONTHS
Intellectual Property Portfolio Advances Reflect Mobile Advertising and Commerce Innovation and Leadership
CAMBRIDGE, MA–April 20, 2010 – Jumptap, the leading mobile advertising provider and the largest independent mobile ad network, today announced that it was awarded Patent No. 7,702,318 by the United States Patent Office on April 20, 2010.
The patent relates to a computer-implemented method for positioning targeted sponsored content on a mobile communication facility, the method comprising the steps of…
Patent Number 7,702,318 - Presentation of Sponsored Content Based on Mobile Transaction Event
Today Apple announced the iAd – a mobile ad network that delivers rich media experiences on Apple devices. Mobile advertising is generating a lot of activity, and validation of its value and the effectiveness of rich media ad units from players including Apple, is great for the industry.
Early on, Jumptap committed to a mobile Web and in-app rich media advertising strategy across multiple platforms. We understand the differences in mobile advertising and the power of relevant rich media ads that drive the highest user engagement. Jumptap is about open, cross-platform solutions. We make it easy for publishers and advertisers to run mobile ad campaigns across multiple devices, regardless of form factor.
To that end, the mobile ad industry’s biggest concern is fragmentation, and the use of different standards and platforms by handset manufacturers and operators. Fragmentation has been one of the greatest barriers to mobile advertising adoption in markets around the world. Mobile web publishers, application developers, and most importantly advertisers want advertising solutions that work across all handsets, devices, and across all operators. Importantly, Jumptap sells across multiple mobile devices. iAd is exclusive to Apple products. Imagine if when you bought a TV commercial you had to be concerned with the type of TV, the cable network, and the station all having different technologies, processes and standards.
Mobile advertising platforms that are independent of handset manufacturers, mobile operators, and operating system developers have a clear advantage of delivering a pure mobile marketplace that works across (and are unbiased by) device and operator platforms. When an advertiser places a mobile media buy, they are less concerned about the type of device or operator the ad is being delivered on vs. reaching and engaging their target audience.
Advertisers are increasingly demanding more sophisticated capabilities from mobile advertising solution providers. Jumptap has stayed ahead of the demand and innovation curve and has made numerous announcements regarding additions to our extensive mobile advertising Intellectual Portfolio.
We’ll continue to lead the mobile advertising industry and quickly innovate and make our solutions open and compatible with new mobile devices as they come to market. Stay tuned for upcoming announcements in this arena!
Paran Johar, CMO Jumptap
Topics: Home Page News, Mobile Marketing, mobile advertising
Tags: apple, iAd, iPad, iPhone, mobile advertising, Mobile Marketing, Paran Johar, rich media