Login to your account:






Forgot your password?
JumpTap Logo

News & Events

Archive for the ‘News’ Category

« Older Entries
Newer Entries »
Nov
4

Mobile Campaign Case Study: Hardees


By jginches   Permalink Trackback

Nov
4

Jumptap will be at the Blackberry® Developer...


By jginches   Permalink Trackback

Jumptap will be present at the Blackberry® Developer Conference at Marriott Marquis in San Francisco, CA from November 9th to November 12th.  We will be located at the App~Promo booth (#402).  Please stop by and visit our team.

Oct
13

US Patent No. 7,603,360 Issued to Jumptap


By jginches   Permalink Trackback

US PATENT No. 7,603,360 ISSUED TO JUMPTAP

Third Patent Issue Signals Jumptap’s Growing Intellectual Property Portfolio and Significant Role Driving Mobile Advertising Innovation

CAMBRIDGE, MA–October 13, 2009 – Jumptap, the leading targeting and mobile advertising solutions provider, today announced that it was awarded Patent No. 7,603,360 by the United States Patent Office on October 13, 2009.

The patent relates to a computer-implemented method for presenting user characteristic and location influenced search results via a display of a mobile communication facility.

Read More:

US Patent and Trademark Office

Oct
13

Increase Your ROI with a New iPhone CPC Floor...


By jginches   Permalink Trackback

Mobile Advertising: Measure and Outperform Online Ads By 5 - 10X

Increase your ROI with a New iPhone CPC Floor of $.05!

iPhone users are highly engaged, heavy consumers of mobile content and represent a high net worth demographic. Reaching them is easy through tapMatch, Jumptap’s pay per click performance mobile marketplace.

Whether you are an application developer looking to increase downloads and grow your revenue or an advertiser look to reach and engage new customers - it’s time to try tapMatch today.

For a limited time only, bids on tapMatch for iPhone start at just $.05. Sign up now and start acquiring new customers today!
iphone-email-graphic

Oct
2

Jumptap/Bango Webinar


By jginches   Permalink Trackback

bango-webinar

Webinar - Mobile Advertising: Effectively target & measure your campaigns

Mobile advertising is an essential part of every marketing campaign. Now that more people are using their mobile devices to browse the web, you have a unique opportunity to engage them in a highly personal way. Mobile offers click-thru-rates (CTR) 10 times higher than traditional online advertising and the unique ability to effectively target a broad demographic of consumers.
Here’s what you’ll learn from the webinar:

* Trends in mobile usage
* Diversity of consumers online
* Mobile reach, efficiency and returns
* iPhone’s unique advertising advantages
* How to set up effective campaigns
* How targeting dramatically increase response rates
* The complexities of identification on mobile
* How to get accurate, independent measurement of campaigns – ROI & conversion rates
* Quick reactions from real-time data
* Case studies

Register today and learn from the mobile experts, Jumptap and Bango about this highly effective medium and how to attain measureable results and generate more revenue!

Sep
25

Big ROI means getting back to basics: Mobile ...


By jginches   Permalink Trackback

Mobile advertisers have plenty to look forward to, according to a Mobile Ad Summit panel titled “Show me the Money!”

The session was dedicated to measuring the return on investment brands can expect from mobile advertising campaigns. Moderated by Mike Wehrs, president and CEO of the Mobile Marketing Association, New York, he questioned the panelists on metrics and expectations for mobile advertising.

Read full article here: big-roi

Sep
25

Mobile CEOs explore five pillars of advertisi...


By jginches   Permalink Trackback

The big guys upstairs focused on everything from SMS to the iPhone during a panel at the Mobile Ad Summit.

Moderated by Charles Johnson, general manager at Microsoft Mobile Advertising, New York, the session explored the five key factors of success for mobile advertising agencies. Mr. Johnson threw out five questions for the CEOs based on compelling creative, message targeting, performance and analytics, industry collaboration and marketing integration. ceo-panel

Read full story here:

Sep
25

Mobile response rates blow away online: Mobil...


By jginches   Permalink Trackback

A Bank of America executive said that mobile ad campaigns have in some cases doubled the response rates achieved by online campaigns during a panel at Mobile Ad Summit.

Also during the panel, a film studio executive from Lionsgate said that mobile is integral to the marketing mix for any new movie and Sprint’s Boost Mobile discussed its dual role as a publisher and advertiser. Bank of America has a robust mobile banking platform and was an early adopter of mobile advertising used to promote its mobile banking services

Read full story here:lionsgate-iphone-app

Sep
25

Smartphones driving growth of mobile advertis...


By jginches   Permalink Trackback

A trio of CEOs representing heavy-hitting ad agencies agreed that increased smartphone adoption is making mobile a more desirable platform for brand advertisers.

These high-powered advertising executives weighed in on the state of the mobile industry during a panel at the Mobile Ad Summit during advertising week in New York. While the panelists admitted that the recession has taken its toll on marketing spend, they were bullish about the prospects for mobile going forward.
mas-photo

Read full article here:

Sep
25

Year of mobile? Try years of mobile: Mobile A...


By jginches   Permalink Trackback

Think this is the year of mobile? As mobile marketing integration evolves, every year will be the year of mobile, according to MDC Partners.

While 2009 has been a huge year for the mobile platform, it is still not as fully embraced as the PC is. During a keynote address at the Mobile Ad Summit at New York’s Times Center, stress was placed on full marketing integration to truly kick mobile into high gear.

Read full article here:

« Older Entries
Newer Entries »

Mobile Minutes

Leading Experts Talk About Jumptap


See More Interviews in the Mobile Minutes Section »

Subscriptions

  • rss
  • Twitter.com
  • rss


Flickr

jt-watching-obama2


More Information