Mobile Marketer: JumpTap Adds Another Carrier...
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Danish wireless carrier 3 Denmark tapped mobile search and advertising company JumpTap for mobile advertising. JumpTap is 3 Denmark’s exclusive mobile advertising partner, developing and delivering mobile ads directly onto the carrier’s Planet 3 mobile portal.
JumpTap just announced that it has added 3 Denmark to its mobile operator customer base. JumpTap is 3 Denmark’s exclusive partner for end-to-end mobile advertising services, including ad sales, campaign management, reporting and ad serving, and adds Planet 3 portal to its publisher network.
Topics: News
Tags: 3 Denmark, end-to-end mobile advertising services, Jumptap, MidiaBistro, Mobile Operators
JumpTap will now be able to offer complete end-to-end services, including ad sales, campaign management, reporting and ad serving. Moreover, the pact also adds the Planet 3 portal to the JumpTap Premium Mobile Ad Network.
“3 Denmark has been an innovator in the mobile space, developing a highly desirable audience that responds well to advertisers as demonstrated in earlier campaigns,” said Dan Olschwang, CEO of JumpTap, in a statement.
JumpTap, provider of mobile search and advertising solutions, has been chosen by 3 Denmark to exclusively provide their entire advertising structure in Denmark. From sales and campaign management straight through to analytics and reporting, Jumptap are providing end-to-end services for the 3G only network.
From the release:
“3 has made a strong commitment to ensure that our customers have the absolute best mobile experiences,” said Stine Green Paulsen, head of Corporate Communication of 3 Denmark. “We chose JumpTap because of their years of experience, superior ad targeting platform, and relationships with brand advertisers. From our point of view, companies are increasingly seeing the benefits of advertising on the mobile platform and the partnership with JumpTap will help us leverage this to the fullest potential.”
3 Denmark has been an innovator in the mobile space, developing a highly desirable audience that responds well to advertisers as demonstrated in earlier campaigns,” commented Dan Olschwang, CEO of JumpTap.