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Posts Tagged ‘AT&T’

Nov
10

Why Google is Buying Admob (Congrats to our f...


By jginches   Permalink Trackback

Google’s acquisition could trigger more consolidation among mobile ad
firms, which include Jumptap, Quattro Wireless, and Millennial, as well
as Time Warner unit AOL’s Advertising.com mobile network. “This really
validates the enormous potential for mobile advertising,” says Paran
Johar, Jumptap’s chief marketing officer. businessweekmsnbc

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Sep
25

AT&T Clears Way for Mobile Search Ads on...


By jginches   Permalink Trackback

Speaking at the Mobile Ad Summit yesterday in New York, Matt Crowley, CMO, AT&T Interactive, briefly mentioned the new app during a larger discussion on how to target mobile consumers. Later that day, Crowley said the app, dubbed “YPmobile,” establishes dedicated top-of-page sponsored search inventory where it will deliver relevant promos for AT&T Interactive’s pay-per-call advertising clients, as well as its Yellowpages.com advertisers who pay to be featured.

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Aug
26

CNET: Upstart JumpTap takes on Google


By jumptap   Permalink Trackback

Mobile search and advertising start-up JumpTap has received an additional $26 million in funding and has expanded its relationship with U.S. operator AT&T, the company said Tuesday. JumpTap, based in Cambridge, Mass., provides search technology and advertising services for mobile operators such as AT&T and U.S. Cellular. The company also provides advertising for carriers and content owners such as NBC Universal and Fox Mobile.

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