Why Google is Buying Admob (Congrats to our f...
By jginches Permalink Trackback
Google’s acquisition could trigger more consolidation among mobile ad
firms, which include Jumptap, Quattro Wireless, and Millennial, as well
as Time Warner unit AOL’s Advertising.com mobile network. “This really
validates the enormous potential for mobile advertising,” says Paran
Johar, Jumptap’s chief marketing officer. 
Topics: Uncategorized
Tags: admob, AT&T, businessweek, google, mobile advertising, MSNBC, Paran Johar
Mobile search and advertising start-up JumpTap has received an additional $26 million in funding and has expanded its relationship with U.S. operator AT&T, the company said Tuesday. JumpTap, based in Cambridge, Mass., provides search technology and advertising services for mobile operators such as AT&T and U.S. Cellular. The company also provides advertising for carriers and content owners such as NBC Universal and Fox Mobile.