Mobile-Ad M&A Frenzy May Continue
By jginches Permalink Trackback
JumpTap will now be able to offer complete end-to-end services, including ad sales, campaign management, reporting and ad serving. Moreover, the pact also adds the Planet 3 portal to the JumpTap Premium Mobile Ad Network.
“3 Denmark has been an innovator in the mobile space, developing a highly desirable audience that responds well to advertisers as demonstrated in earlier campaigns,” said Dan Olschwang, CEO of JumpTap, in a statement.
JumpTap, provider of mobile search and advertising solutions, has been chosen by 3 Denmark to exclusively provide their entire advertising structure in Denmark. From sales and campaign management straight through to analytics and reporting, Jumptap are providing end-to-end services for the 3G only network.
From the release:
“3 has made a strong commitment to ensure that our customers have the absolute best mobile experiences,” said Stine Green Paulsen, head of Corporate Communication of 3 Denmark. “We chose JumpTap because of their years of experience, superior ad targeting platform, and relationships with brand advertisers. From our point of view, companies are increasingly seeing the benefits of advertising on the mobile platform and the partnership with JumpTap will help us leverage this to the fullest potential.”
3 Denmark has been an innovator in the mobile space, developing a highly desirable audience that responds well to advertisers as demonstrated in earlier campaigns,” commented Dan Olschwang, CEO of JumpTap.
Dan Olschwang of Jumptap talks with Paggy Anne Salz of mSearchGroove about the state of mobile search and advertising.
I talked with Dan Olschwang, JumpTap CEO at Mobile World Congress in Barcelona, Spain. (Jumptap offers a competing white-label mobile search technology to wireless carriers.) Olschwang defines Google’s strategy as this: Google wants people to go to Google. Olshwang has a point. Google’s deal with mobile operators gives Google access to that operator’s customers. Ultimately Google could become a direct competitor with existing partners like Nokia and wireless operators. Maybe that’s why T-Mobile dropped Google in favor of Yahoo. But then wireless manufacturers and operators are both becoming Internet companies; could it be that one day a carrier is no longer a carrier?
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