GoMo 1-to-1: JumpTap at the GoMo News Blender
By jginches Permalink Trackback
Paran Johar, Chief Marketing Officer for JumpTap was at
JumpTap, with some refreshingly big talk. JumpTap isn’t making any announcements or releases for MWC, but we can expect some big things in the next month or so.
GoMo 1-to-1: JumpTap at the GoMo News Blender from Cian Gomo on Vimeo.
JumpTap, provider of mobile search and advertising solutions, has been chosen by 3 Denmark to exclusively provide their entire advertising structure in Denmark. From sales and campaign management straight through to analytics and reporting, Jumptap are providing end-to-end services for the 3G only network.
From the release:
“3 has made a strong commitment to ensure that our customers have the absolute best mobile experiences,” said Stine Green Paulsen, head of Corporate Communication of 3 Denmark. “We chose JumpTap because of their years of experience, superior ad targeting platform, and relationships with brand advertisers. From our point of view, companies are increasingly seeing the benefits of advertising on the mobile platform and the partnership with JumpTap will help us leverage this to the fullest potential.”
3 Denmark has been an innovator in the mobile space, developing a highly desirable audience that responds well to advertisers as demonstrated in earlier campaigns,” commented Dan Olschwang, CEO of JumpTap.
At Mobile Asia Congress during the GSMA and MMA session on Mobile Advertising– there was an interesting fireside chat moderated by Paran Johar from JumpTap featuring: Mimi Wong Interactive Marketing Director Pepsico International and Marco Gavin Interactive Marketing Manager Procter and Gamble.
Dan Olschwang at CTIA 2008 video blog interview with GoMo News