Nov
4
Mobile Campaign Case Study: Hardees
By jginches Permalink Trackback
News & Events
Posts Tagged ‘Hardee’s’
Hardee’s is asking consumers to think of names for its new miniature biscuits product via a multichannel promotion centered on mobile advertising.
The Hardee’s campaign will deliver geo-targeted advertising across a category in JumpTap’s mobile ad network comprising sites and applications frequented by males 18–49. Banner ads will run on the Boost Mobile on-deck portal and on a collection of social networking, entertainment, sports and lifestyle mobile properties.
Hardee’s is diving headlong into mobile as part of an interactive, multi-platform campaign to introduce its newest menu item, Biscuit Holes.
Topics: News
Tags: ad:tech, Hardee's, iLoop Mobile, InsightExpress, mobile advertising, Mobile campaign
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