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Posts Tagged ‘iPhone’

Mar
9

Jumptap Launches Self-Service Application For...


By jginches   Permalink Trackback

JUMPTAP LAUNCHES SELF-SERVICE APPLICATION
FOR MOBILE APPLICATION DEVELOPERS AND PUBLISHERS WHO WANT TO TURN TRAFFIC INTO DOLLARS

Quick and Easy Integration into the Jumptap Mobile Ad Network Opens the Door to Hundreds of Leading Advertisers

GAME DEVELOPERS CONFERENCE, SAN FRANCISCO, CA — March 9, 2010 — Jumptap, the leading mobile advertising solutions provider, today announced a new self-service application for publishers of mobile websites and mobile applications, including iPhone and Android. Publishers can quickly and easily integrate their properties into the Jumptap mobile ad network and gain access to hundreds of leading advertisers looking to reach consumers on mobile sites and in smart phone applications.

Feel the Love
Jumptap is showing its love for new members in the network with a special time limited offer. As one of the first 100 app developers or sites to join our mobile ad network, you will get to keep 100 percent of the ad revenue for the first 100 days. Additional information can be found at www.jumptap.com/feel-the-love or visit us at the Moscone South Hall, Esplanade, exhibit TT29.

Read full release here: http://www.jumptap.com/press-release/2010/1/70

Nov
30

Study finds many Apps well-suited for ad-supp...


By jginches   Permalink Trackback

A Flurry™ study of more than 2,000 apps and 2,000,000 mobile sessions has found that ad-supported models are effective for many mobile apps, especially news, reference, and weather apps.  The study suggests that if at least 1-in-4 mobile subscribers use an app for more than 90 days, then it has a high value to advertisers.  With data for Blackberry, Apple, Android and JavaME, the study is good news for mobile advertising, as almost two-thirds of the app categories investigated could monetize through ad-supported models.  In the adapted chart below, apps inside the highlighted region are well suited for ad-supported models.

Apps well-suited for ad-supported models

Apps well-suited for ad-supported models

Read the study: Mobile Users Most Loyal to News, Reference Apps

Oct
13

Increase Your ROI with a New iPhone CPC Floor...


By jginches   Permalink Trackback

Mobile Advertising: Measure and Outperform Online Ads By 5 - 10X

Increase your ROI with a New iPhone CPC Floor of $.05!

iPhone users are highly engaged, heavy consumers of mobile content and represent a high net worth demographic. Reaching them is easy through tapMatch, Jumptap’s pay per click performance mobile marketplace.

Whether you are an application developer looking to increase downloads and grow your revenue or an advertiser look to reach and engage new customers - it’s time to try tapMatch today.

For a limited time only, bids on tapMatch for iPhone start at just $.05. Sign up now and start acquiring new customers today!
iphone-email-graphic

Oct
2

Jumptap/Bango Webinar


By jginches   Permalink Trackback

bango-webinar

Webinar - Mobile Advertising: Effectively target & measure your campaigns

Mobile advertising is an essential part of every marketing campaign. Now that more people are using their mobile devices to browse the web, you have a unique opportunity to engage them in a highly personal way. Mobile offers click-thru-rates (CTR) 10 times higher than traditional online advertising and the unique ability to effectively target a broad demographic of consumers.
Here’s what you’ll learn from the webinar:

* Trends in mobile usage
* Diversity of consumers online
* Mobile reach, efficiency and returns
* iPhone’s unique advertising advantages
* How to set up effective campaigns
* How targeting dramatically increase response rates
* The complexities of identification on mobile
* How to get accurate, independent measurement of campaigns – ROI & conversion rates
* Quick reactions from real-time data
* Case studies

Register today and learn from the mobile experts, Jumptap and Bango about this highly effective medium and how to attain measureable results and generate more revenue!

Sep
25

Smartphones driving growth of mobile advertis...


By jginches   Permalink Trackback

A trio of CEOs representing heavy-hitting ad agencies agreed that increased smartphone adoption is making mobile a more desirable platform for brand advertisers.

These high-powered advertising executives weighed in on the state of the mobile industry during a panel at the Mobile Ad Summit during advertising week in New York. While the panelists admitted that the recession has taken its toll on marketing spend, they were bullish about the prospects for mobile going forward.
mas-photo

Read full article here:

Sep
25

Year of mobile? Try years of mobile: Mobile A...


By jginches   Permalink Trackback

Think this is the year of mobile? As mobile marketing integration evolves, every year will be the year of mobile, according to MDC Partners.

While 2009 has been a huge year for the mobile platform, it is still not as fully embraced as the PC is. During a keynote address at the Mobile Ad Summit at New York’s Times Center, stress was placed on full marketing integration to truly kick mobile into high gear.

Read full article here:

Mar
13

Brands Increasing Mobile Spend Despite Econom...


By jginches   Permalink Trackback

NEW YORK - Panelists at yesterday’s digiday: Mobile conference were
bullish on the state of mobile marketing, despite the recession. During
the panel titled “The Elephant in the Room: The Economy,” panelists
discussed remaining barriers for scale and how the industry is
overcoming them, as well as the impact that the recession will have on
mobile. Panelists stressed the fact that brands that integrate mobile
into their overall marketing mix are seeing excellent ROI.

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