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LA App Show Follow-up
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Posts Tagged ‘iPhone’
Bringing developers together, especially iPhone developers, is always exciting. On Tuesday several hundred developers came together at LA App Show for a day of fascinating demonstrations and discussion. The highlight for Jumptap was our interview with host Seth Socolow about how app developers can attract brand dollars into their app. Jumptap’s Adam Towvim has summarized his key points below. Stay tuned in the coming days as we post a 10 part series on how to maximize your apps earnings!
Attracting Big Brand Dollars:
- Give ‘em Reach: Brands want to connect with their audience: wherever they are, across whatever platform
- Quality matters: Brands want high CTRs and highly engaging Rich Media
- Build audience knowledge: gather registration data (but don’t get in way of usability)
- Build your audience story: Who are they, but more importantly, why are they using your app? What types of offers can be placed in front of your audience that would resonate?
- Create Media Kits: Brand advertisers want to know what they are buying: unique users, monthly pageviews, screenshots of unique ad placement oppurtunities
- Pass info: Anything you can pass with the ad call, you should: Geolocation, Demographics
- Build the hooks: pre-app interstitial, banners, sponsorship skins — be creative but remember the balance between creativity and replicable ad buyer realities
- Segment by quality: Especially in large volume apps, you can segment by CTR, for example
- Side with the server: consider server-side updates for your app, wherever you can
What do you think? Post a comment and start a discussion.
Topics: Mobile Marketing
Tags: app developer, app marketing, apps, iPad, iPhone, mobile apps, Mobile Marketing
Jumptap, the leading provider of mobile advertising solutions, today announced its Passport to Freedom Program designed to help mobile app developers and publishers seeking a reliable source of revenue amidst the ongoing battles between Google and Apple. The new program empowers mobile app developers and publishers to increase their revenue using the industry’s most comprehensive array of ad solutions that run across any device - including iPhone, iPad, iPod Touch, Android, and BlackBerry - all from one ad network and one single point of integration.
Today Apple announced the iAd – a mobile ad network that delivers rich media experiences on Apple devices. Mobile advertising is generating a lot of activity, and validation of its value and the effectiveness of rich media ad units from players including Apple, is great for the industry.
Early on, Jumptap committed to a mobile Web and in-app rich media advertising strategy across multiple platforms. We understand the differences in mobile advertising and the power of relevant rich media ads that drive the highest user engagement. Jumptap is about open, cross-platform solutions. We make it easy for publishers and advertisers to run mobile ad campaigns across multiple devices, regardless of form factor.
To that end, the mobile ad industry’s biggest concern is fragmentation, and the use of different standards and platforms by handset manufacturers and operators. Fragmentation has been one of the greatest barriers to mobile advertising adoption in markets around the world. Mobile web publishers, application developers, and most importantly advertisers want advertising solutions that work across all handsets, devices, and across all operators. Importantly, Jumptap sells across multiple mobile devices. iAd is exclusive to Apple products. Imagine if when you bought a TV commercial you had to be concerned with the type of TV, the cable network, and the station all having different technologies, processes and standards.
Mobile advertising platforms that are independent of handset manufacturers, mobile operators, and operating system developers have a clear advantage of delivering a pure mobile marketplace that works across (and are unbiased by) device and operator platforms. When an advertiser places a mobile media buy, they are less concerned about the type of device or operator the ad is being delivered on vs. reaching and engaging their target audience.
Advertisers are increasingly demanding more sophisticated capabilities from mobile advertising solution providers. Jumptap has stayed ahead of the demand and innovation curve and has made numerous announcements regarding additions to our extensive mobile advertising Intellectual Portfolio.
We’ll continue to lead the mobile advertising industry and quickly innovate and make our solutions open and compatible with new mobile devices as they come to market. Stay tuned for upcoming announcements in this arena!
Paran Johar, CMO Jumptap
Topics: Home Page News, Mobile Marketing, mobile advertising
Tags: apple, iAd, iPad, iPhone, mobile advertising, Mobile Marketing, Paran Johar, rich media
JUMPTAP LAUNCHES SELF-SERVICE APPLICATION
FOR MOBILE APPLICATION DEVELOPERS AND PUBLISHERS WHO WANT TO TURN TRAFFIC INTO DOLLARS
Quick and Easy Integration into the Jumptap Mobile Ad Network Opens the Door to Hundreds of Leading Advertisers
GAME DEVELOPERS CONFERENCE, SAN FRANCISCO, CA — March 9, 2010 — Jumptap, the leading mobile advertising solutions provider, today announced a new self-service application for publishers of mobile websites and mobile applications, including iPhone and Android. Publishers can quickly and easily integrate their properties into the Jumptap mobile ad network and gain access to hundreds of leading advertisers looking to reach consumers on mobile sites and in smart phone applications.
Feel the Love
Jumptap is showing its love for new members in the network with a special time limited offer. As one of the first 100 app developers or sites to join our mobile ad network, you will get to keep 100 percent of the ad revenue for the first 100 days. Additional information can be found at www.jumptap.com/feel-the-love or visit us at the Moscone South Hall, Esplanade, exhibit TT29.
Read full release here: http://www.jumptap.com/press-release/2010/1/70
Topics: Blog, Home Page News, News
Tags: android, app developers, appdev, GAME DEVELOPERS CONFERENCE, iPhone, mobile, mobile advertising, mobile publishers, PPC, self service
A Flurry™ study of more than 2,000 apps and 2,000,000 mobile sessions has found that ad-supported models are effective for many mobile apps, especially news, reference, and weather apps. The study suggests that if at least 1-in-4 mobile subscribers use an app for more than 90 days, then it has a high value to advertisers. With data for Blackberry, Apple, Android and JavaME, the study is good news for mobile advertising, as almost two-thirds of the app categories investigated could monetize through ad-supported models. In the adapted chart below, apps inside the highlighted region are well suited for ad-supported models.
Apps well-suited for ad-supported models
Read the study: Mobile Users Most Loyal to News, Reference Apps
Topics: News
Tags: android, app developers, blackberry, iPhone, mobile adnetwork, mobile advertising, Mobile Marketing, monetize content
Mobile Advertising: Measure and Outperform Online Ads By 5 - 10X
Increase your ROI with a New iPhone CPC Floor of $.05!
iPhone users are highly engaged, heavy consumers of mobile content and represent a high net worth demographic. Reaching them is easy through tapMatch, Jumptap’s pay per click performance mobile marketplace.
Whether you are an application developer looking to increase downloads and grow your revenue or an advertiser look to reach and engage new customers - it’s time to try tapMatch today.
For a limited time only, bids on tapMatch for iPhone start at just $.05. Sign up now and start acquiring new customers today!
Webinar - Mobile Advertising: Effectively target & measure your campaigns
Mobile advertising is an essential part of every marketing campaign. Now that more people are using their mobile devices to browse the web, you have a unique opportunity to engage them in a highly personal way. Mobile offers click-thru-rates (CTR) 10 times higher than traditional online advertising and the unique ability to effectively target a broad demographic of consumers.
Here’s what you’ll learn from the webinar:
* Trends in mobile usage
* Diversity of consumers online
* Mobile reach, efficiency and returns
* iPhone’s unique advertising advantages
* How to set up effective campaigns
* How targeting dramatically increase response rates
* The complexities of identification on mobile
* How to get accurate, independent measurement of campaigns – ROI & conversion rates
* Quick reactions from real-time data
* Case studies
Register today and learn from the mobile experts, Jumptap and Bango about this highly effective medium and how to attain measureable results and generate more revenue!
A trio of CEOs representing heavy-hitting ad agencies agreed that increased smartphone adoption is making mobile a more desirable platform for brand advertisers.
These high-powered advertising executives weighed in on the state of the mobile industry during a panel at the Mobile Ad Summit during advertising week in New York. While the panelists admitted that the recession has taken its toll on marketing spend, they were bullish about the prospects for mobile going forward.
Topics: News
Tags: Carat, GroupM Interaction, iPhone, Martin Cass, Mobile Ad Summit, mobile advertising, Paul Gunning, Rob Norman, smartphones, Tribal DBB, Tribal DDB
NEW YORK - Panelists at yesterday’s digiday: Mobile conference were
bullish on the state of mobile marketing, despite the recession. During
the panel titled “The Elephant in the Room: The Economy,” panelists
discussed remaining barriers for scale and how the industry is
overcoming them, as well as the impact that the recession will have on
mobile. Panelists stressed the fact that brands that integrate mobile
into their overall marketing mix are seeing excellent ROI.
Topics: Uncategorized
Tags: AT & T Mobility, iPhone, Jordan Berman, Jorey Ramer, mobile advertising, mobile spend
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