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Posts Tagged ‘Jumptap’

Jan
26

Mobile-Ad M&A Frenzy May Continue


By jginches   Permalink Trackback

Mobile-Ad M&A Frenzy May Continue, according to mobile industry insiders.  Jumptap CEO Dan Olschwang commented:

“Jumptap’s revenue last year increased five times over its 2008 figure.”

“More [advertisers] now treat mobile as a
must-have component in their media mix.”

Read the full article: Mobile-Ad M&A Frenzy May Continue &raquo

Jan
5

Why Apple is Buying Quattro


By jginches   Permalink Trackback

Apple is expected to announce it is buying Quattro Wireless:

“If there is any doubt that 2010 is the year of Mobile Advertising, Apple just cleared up any speculation. For pessimists who thought the Google acquisition of Admob was a fluke, this reinforces that mobile advertising is here to stay. Google’s acquisition of Admob provided instant access to the mobile advertising ecosystem with a long-tail approach similar to theirs. It also provided them with a vehicle to leverage and grow their Android platform advertising opportunities. Apple’s acquisition of Quattro is for two main reasons: first, to have a mechanism to monetize free apps with the Quattro sales force and secondly to capture a share of the growing mobile advertising media spend. The fact that both of these organizations decided to buy versus build illustrates the unique characteristics that mobile advertising affords.

What is interesting about this acquisition is how there are new players such as Apple who are now entering the mobile ecosystem aggressively vs. the typical PC Internet players of Google, Yahoo, Microsoft and other media companies. Handset manufacturers, software providers, infrastructure vendors, and carriers are all looking to connect the dots and carve out a share of what Morgan Stanley said will be the primary access point of the Internet in 5 years. Though it didn’t fit Apple’s existing business model, they saw the opportunity and captured it. One can only speculate where this could lead, perhaps free ad supported devices or a proprietary app store ad network? It is abundantly clear that Apple is now in the media business and will be competing head to head with Google. The mobile advertising ecosystem is unique in the sense that it is so personal and can tie so many other pieces of media together. Whether complimenting TV, out of home, or print, many other non endemic advertising companies see the enormous potential.

The world of mobile advertising is evolving and mobile consumers and mobile data are unique. Jumptap has always positioned itself in a unique spot in the mobile ecosystem – focusing not just on building a superior mobile ad network for both brand and performance advertisers, but on developing the technology that supports an ecosystem where brands, publishers, carriers, app developers, and consumers can mix in a protected, effective, and efficient manner. Early on, we recognized mobile’s unique characteristics as a more personal digital platform and built a platform based on our significant IP portfolio. We built a better advertising model using a combination of data and technology aimed at building a business that delivers the highest returns to each in the most efficient manner.”

Paran Johar, CMO Jumptap

Dec
28

2010 mobile advertising predictions from the ...


By jginches   Permalink Trackback

GoMo News is posting articles written by leaders and innovators in the mobile space.  Check out CMO Paran Johar’s predictions for 2010 at 2010 mobile advertising predictions from the road »

Dec
15

Webinar: Mobile Advertising: Up close and per...


By jginches   Permalink Trackback

In today’s highly competitive market, it’s essential to anticipate and respond rapidly to consumer demand. Brands need to take advantage of the channels consumers use most to gather information, engage, communicate and buy. And now there’s no doubt about it. Mobile left its indelible mark on 2009, paving the way for a momentous 2010. You have the chance to learn from the early adopters; explore, innovate and do things that nobody else has ever done. Learn from the experts on how to reach a broad demographic of consumers in creative news ways with measurable results. Register Now »

Attend this webinar and learn about:

  • The latest in device and mobile tracking trends
  • Smartphones (iPhone, Android and Blackberry) what’s right for whom
  • Apps – should you build, buy or sponsor
  • Differences in reporting and conversion metrics
  • Clicks versus engagement and what really matters
  • How unique levels of targeting and rich media ad units dramatically increase responses
  • What’s next in creative standards and guidelines.

Speakers: Evan Krauss, Global SVP, Ad Sales & Business Development, Jumptap

Dec
5

Julie Ginches Named Woman to Watch in Mobile ...


By jginches   Permalink Trackback

mm-julie-small

Mobile Marketer’s inaugural Mobile Women to Watch 2010 list celebrates smart women who are expected to make a difference in mobile advertising, marketing and media in 2010. Their dedication to the craft is nonpareil and their commitment admirable.

These marketers have steadfastly withstood several issues bedeviling mobile such as the constant need for client education, inadequate metrics, lack of decent budgets, carrier-centricity, male domination and hype.
Indeed, they have overcome skepticism of the first order to help their male and female colleagues and peers make mobile marketing an undeniable element of the interactive marketing mix. Soldiered on they have.

Read full article here:

Dec
1

Media and Start-Up Veteran Kevin Fortuna of A...


By jginches   Permalink Trackback

CAMBRIDGE, MA –December 1, 2009 – Jumptap, the leading provider of targeting and mobile advertising solutions, today announced that Kevin Fortuna has joined the Board of Directors. Fortuna is a media and start-up veteran with deal-making and C-level management experience at both Fortune 500 and smaller companies. As a partner at AKF Partners, Fortuna focuses on helping hyper-growth companies scale and succeed. Read the rest of this entry »

Nov
6

Jumptap’s Adam Soroca will speak at dig...


By jginches   Permalink Trackback

digiday: APPS conference

Customer Conversations: Are Apps A Shout Out or a Deep Discussion

How are today’s marketers using mobile and social apps and new digital platforms to reach the customer in innovative and interesting ways? Marketers, brands, studios and agencies share their experience and data.

2:45pm on Thursday, December 10th, 2009

Speakers:

  • Frank Barbieri, CEO, Transpera
  • Mark Levien, Executive Director of Digital Marketing Home Entertainment, 20th Century Fox
  • Eric A. Litman, Chairman & CEO, Medialets
  • Adam Soroca, Chief Product Officer, Jumptap

Website: digiday: APPS Conference

Nov
4

Mobile Campaign Case Study: Hardees


By jginches   Permalink Trackback

Oct
13

US Patent No. 7,603,360 Issued to Jumptap


By jginches   Permalink Trackback

US PATENT No. 7,603,360 ISSUED TO JUMPTAP

Third Patent Issue Signals Jumptap’s Growing Intellectual Property Portfolio and Significant Role Driving Mobile Advertising Innovation

CAMBRIDGE, MA–October 13, 2009 – Jumptap, the leading targeting and mobile advertising solutions provider, today announced that it was awarded Patent No. 7,603,360 by the United States Patent Office on October 13, 2009.

The patent relates to a computer-implemented method for presenting user characteristic and location influenced search results via a display of a mobile communication facility.

Read More:

US Patent and Trademark Office

Oct
2

Jumptap/Bango Webinar


By jginches   Permalink Trackback

bango-webinar

Webinar - Mobile Advertising: Effectively target & measure your campaigns

Mobile advertising is an essential part of every marketing campaign. Now that more people are using their mobile devices to browse the web, you have a unique opportunity to engage them in a highly personal way. Mobile offers click-thru-rates (CTR) 10 times higher than traditional online advertising and the unique ability to effectively target a broad demographic of consumers.
Here’s what you’ll learn from the webinar:

* Trends in mobile usage
* Diversity of consumers online
* Mobile reach, efficiency and returns
* iPhone’s unique advertising advantages
* How to set up effective campaigns
* How targeting dramatically increase response rates
* The complexities of identification on mobile
* How to get accurate, independent measurement of campaigns – ROI & conversion rates
* Quick reactions from real-time data
* Case studies

Register today and learn from the mobile experts, Jumptap and Bango about this highly effective medium and how to attain measureable results and generate more revenue!

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