Retailers Are Seeing Solid Returns On Their M...
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According to a new study by Forbes Insights, retailers are seeing a solid return on their mobile channel investments. 62% say their mobile channel returns are either exceeding (17%) or meeting expectations (45%). Nowadays, consumers are starting to look to their phones for a shopping experience and leading retailers are trying to capitalize and take advantage of this fast moving trend. Stuart Feil, editorial director of Forbes Insights, New York states that “The ubiquity of mobile devices is changing how retailers interact with their customers.” The study also found that 3 out of 4 retailers now have some type of mobile initiative in place and another 20% are in the process of evaluating the mobile channel. Forbes Insights predicts that Mobile initiatives will be getting a bigger share of retailers marketing budgets in the next three to five years. They also predict that mobile application development will shift over the next year.
To read the full article click here.
Jumptap participated in the 2010 Mobile Marketing Association’s Mobile Marketing Forum. The forum took place in New York City on June 8th-9th and brought together the entire mobile marketing ecosystem together to discuss mobile initiatives. The forum delivered learning and network experience with a fully interactive agenda for the participants. The forum included panel discussions from keynote speakers that spanned across all facets of mobile marketing. Interesting topics from the panel discussions included mobile channels, mobile consumer behaviors, targeting and optimization, mobile engagement and the integration and future of mobile commerce.
The 2010 MMA Forum could not have come at a better time - when mobile ad budgets are increasing and mobile is becoming a priority for brands and agencies like never before. As a leader in mobile advertising solutions, Jumptap is delighted to have taken a part in the Forum and is looking forward another milestone year. Congrats to Michael Becker, the new North American Chair, for putting together a fantastic agenda!
BoomTown made a trip recently to Boston, where Kara Swisher
talked in front of hundreds of East Coast entrepreneurs and investors at
an event put on by General Catalyst Partners. She interviewed five CEOs - Check out Dan Olschwang, CEO of Jumptap in the final clip!
(From All Things Digital)
The Mobile Upfront Keynote: On March 16th, VCU Brandcenter Director, Rick Boyko, joined in a one-on-one with R/GA Chairman / CEO / Global Chief Creative Officer, Bob Greenberg, on the current and future state of all things mobile. We caught up with Bob at the Jumptap retreat to hear his personal thoughts on the evolution of mobile.
Jumptap set up shop in CTIA’s App World and gave app developers a chance to Feel The Love as part of its promotion to launch its new self-serve publishing tool.
Today we’re happy to announce the close of our Feel the Love iPad drawing. And the winner is…
Tobias Kemper from Nimbuzz!
Congratulations Tobias!
Topics: Blog, Mobile Marketing, mobile advertising
Tags: app developers, CTIA, Jumptap, Mobile Marketing
Apple is expected to announce it is buying Quattro Wireless:
“If there is any doubt that 2010 is the year of Mobile Advertising, Apple just cleared up any speculation. For pessimists who thought the Google acquisition of Admob was a fluke, this reinforces that mobile advertising is here to stay. Google’s acquisition of Admob provided instant access to the mobile advertising ecosystem with a long-tail approach similar to theirs. It also provided them with a vehicle to leverage and grow their Android platform advertising opportunities. Apple’s acquisition of Quattro is for two main reasons: first, to have a mechanism to monetize free apps with the Quattro sales force and secondly to capture a share of the growing mobile advertising media spend. The fact that both of these organizations decided to buy versus build illustrates the unique characteristics that mobile advertising affords.
What is interesting about this acquisition is how there are new players such as Apple who are now entering the mobile ecosystem aggressively vs. the typical PC Internet players of Google, Yahoo, Microsoft and other media companies. Handset manufacturers, software providers, infrastructure vendors, and carriers are all looking to connect the dots and carve out a share of what Morgan Stanley said will be the primary access point of the Internet in 5 years. Though it didn’t fit Apple’s existing business model, they saw the opportunity and captured it. One can only speculate where this could lead, perhaps free ad supported devices or a proprietary app store ad network? It is abundantly clear that Apple is now in the media business and will be competing head to head with Google. The mobile advertising ecosystem is unique in the sense that it is so personal and can tie so many other pieces of media together. Whether complimenting TV, out of home, or print, many other non endemic advertising companies see the enormous potential.
The world of mobile advertising is evolving and mobile consumers and mobile data are unique. Jumptap has always positioned itself in a unique spot in the mobile ecosystem – focusing not just on building a superior mobile ad network for both brand and performance advertisers, but on developing the technology that supports an ecosystem where brands, publishers, carriers, app developers, and consumers can mix in a protected, effective, and efficient manner. Early on, we recognized mobile’s unique characteristics as a more personal digital platform and built a platform based on our significant IP portfolio. We built a better advertising model using a combination of data and technology aimed at building a business that delivers the highest returns to each in the most efficient manner.”
Paran Johar, CMO Jumptap
Topics: Blog, Home Page News, News
Tags: admob, apple, google, iPhone apps, Jumptap, mobile adnetwork, mobile advertising, quattro wireless